More Industry News articles

The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.

Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions. 

Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.