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Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.

Analysis: Sandy Welsch’s appointment is significant for two reasons.

A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky. 

The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.

The current BBC charter ends in 2027.

Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.

Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.

King Charles delivered a message to News Media Association members to mark the 10th anniversary of the organisation.

Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.

A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.