More Industry News articles

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

The toolkit is accompanied by a report that identified key barriers for change.

Radiocentre CEO Matt Payton said “we could be looking at one of the best-ever years for commercial radio” if H2 forecasts are accurate.

Total revenue, partially offset by digital user revenue growth, dropped 2.5%.

Nearly one-third of UK ad campaigns over the past 18 months have utilised programmatic DOOH, according to a new study.

CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.

The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.

Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.

The Adshel Live network is now present in 350 UK towns and cities.

The trial begins in October and will be carried out by the organisations’ mutual data-collecting partner Ipsos.