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The scheme, in its 10th year, will introduce a new category.

Analysis: The tie-up highlights a focus on IP and news brands’ move to leverage their journalism.

Industry leaders plus The Media Leader chime in on what they’re reading amid the summer season.

ECOzone for Publishers is aligned with GARM’s Suitability Framework and will give publishers a view of carbon generated by activations through Ozone.

Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.

Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023’s Barbenheimer phenomenon.

Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.

Since starting five years ago, brands and media companies have started to do more, but is it enough?

Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.

The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.