More Industry News articles

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

The AI company already has agreements with Axel Springer and AP.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

The insurance provider launched “the most disastrous campaign ever” with the help of special builds.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.

The company plans to launch more channels in more genres this year.