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Emap Advertising has secured a deal to promote Buena Vista International’s latest film release, Ella Enchanted, with a three month cross-media campaign.The six-figure campaign, brokered by Carat, will centre around the creation of a bespoke magazine, Enchanted Teen, to be given away free with more than 200,000 copies of flagship pop gossip and music fortnightly… Continue reading Emap To Create Bespoke Magazine For Film Promotion

Approximately 100,000 copies of January’s FHM magazine will literally vibrate off the shelves as part of an innovative deal to promote Gillette’s new M3 micro-pulsating razor.The ground breaking six-figure promotion, put together by Emap Advertising and MindShare, will see a bespoke tip-on fitted to special copies of the monthly men’s lifestyle title, entitling readers to… Continue reading FHM Creates Buzz For Gillette Promotion

The Government may have to spend up to £400 million helping the most vulnerable members of society upgrade to digital television when the analogue signal is turned off in 2012.A report published yesterday by the Ofcom Consumer Panel suggests that between £250 million and £400 million will need to be invested in a ‘practical support… Continue reading Government Could Face £400m Bill For Digital Switchover

Search targeted marketing firm Overture has signed a contextual advertising deal with financial services provider Interactive Investor to display content match results on its website.The deal will see Overture embed relevant search results on content-based pages, including Overture’s paid placement listings generated by the company’s growing world-wide base of 100,000 advertisers.Interactive Investor’s website provides its… Continue reading Overture Signs Contextual Ad Deal With Finance Site

Advertisers are failing to connect with a previously unrecognised group of 40-something Britains, dubbed Generation Jones by a major new study from media planning and buying agency, Carat.The research, carried out over the last six months, identifies ‘Jonsers’ as an affluent and influential group of consumers distinct from the Baby Boomers of the post World… Continue reading Advertisers Must Reach Out To Generation Jones

The Newspaper Society has appointed Robert Ray, a former head of Starcom Worldwide’s P&G global business unit, as its new marketing director, replacing Russell Collier who quit unexpectedly earlier this year.Ray, a senior figure with over twenty years experience in the agency world, takes up his new position on 11 January with responsibility for selling… Continue reading Newspaper Society Picks Agency Man As Marketing Boss

WPP’s proposed merger with Grey Global looks set to be delayed following a European Commission request for further information prior to its approval of the deal.The request for additional details of the merger comes under the EC’s competition protection legislation, meaning that the merger review procedure will now be delayed until the EC has received… Continue reading Grey Global Merger Delayed By EC Information Request

Commercial radio group GWR performed poorly yesterday with shares dipping by 4.13% to close at 232p, despite revealing that profits had risen by 12% to £6.9 million in the six months to September. However, the company also warned that conditions in the radio advertising market remain tough.GWR, which is currently waiting for regulatory approval concerning… Continue reading Sharewatch: GWR Dips Despite Profit Increase

The BBC is piling the pressure on its commercial rivals this Christmas with the launch of a hard hitting seasonal schedule based around blockbuster family movies and time honoured festive favourites.Screenings of Hollywood hits such as Harry Potter and the Philiosopher’s Stone, Shrek and 102 Dalmations looks set to make sure that BBC One obliterates… Continue reading BBC Brings Out Big Guns For Christmas Ratings War

GWR Group, the UK’s most listened to commercial radio group, has seen profits rise by 12% to £6.9 million in the six months to September, but said the radio advertising market remained weak, according to interim results announced today. The owner of Classic FM, which is currently waiting for regulatory approval concerning its merger with… Continue reading GWR Profits Up Despite Weak Market