class=”article”>The Chartered Institute of Marketing is the world’s leading marketing organisation. In order to maintain that position the group’s international chairman, Paul Gostick, plans to concentrate on four key areas over the next year…Solid foundationsCIM has focussed on financial stability to create a solid platform for future progression. Our cash position is strong, cashflow is… Continue reading NewsLine Column: Pushing Marketing Forward
Mirror Group Newspapers (MGN) has promoted deputy director of advertising, Dominic Carter, to the position of director of advertising following the departure of Clare Dove from the role after just 14 months, overseeing ad sales for the company’s most high profile titles.The promotion will see 39-year old Carter take responsibility for the ad sales operations… Continue reading MGN Promotes Carter To Fill Ad Director’s Shoes
Capital Disney, the digital radio station for 8-14 year olds has announced the launch of its Most Requested Chart, giving listeners the first chart voted for purely by children who text in or vote via the website for their favourite song.The votes form both The Most Requested Chart Show, which will be broadcast every Saturday… Continue reading Capital Radio Launches Interactive Chart
The Financial Times has announced that it will publish a glossy colour supplement on the 24 February, building on last month’s male-focussed Business of Fashion supplement with a women’s edition.The supplement, entitled The Business of Fashion: Women’s Wear Spring/Summer 2005 will only be distributed in the UK and Europe and will explore issues within the… Continue reading FT To Launch Women’s Fashion Supplement
APN News and Media Limited (APN), in which Independent News & Media has a 39.7% share holding, has announced a record net profit for the 12 months ended 31 December 2004, revealing a 26% increase on 2003, to $130.2 million. Earnings per share for the Group were reported to be 26.9 cents, up 17% to… Continue reading APN Reveal Record Profits For 2004
The sale of publishing and media group United Business Media’s (UBM) market research firm, NOP has sparked interest from three major players in the media world, WPP, Aegis and Taylor Nelson Sofres. NOP is valued at £250 million (see UBM Considering Sale Of NOP World), with the first rounds in the auction, which is being… Continue reading Race For NOP Starts
The UK is officially the largest downloader of online pirate TV programmes, with the hit American series 24 being the most popular show, according to research released by internet monitoring company, Envisional.The company found that increased bandwidth, technological advances and a growing demand for early access to popular American TV shows are some of the… Continue reading UK Largest Pirate Online TV Downloader
Video Networks’ has announced the addition of a range of services to its HomeChoice Service, aiming to drive the company’s advertising strategy forward and improve the overall customer experience.The new technology will enable advertisers to place on-demand intros, including brand strings, messages, cross promotions or advertisements automatically before any programme screened on the pay per… Continue reading Video Networks Adds New Advertising Services
Five’s Joey lost over one million viewers last night, with the Friends spin-off being watched by a peak of 2.8 million viewers and a 11% audience share, compared to last week which saw over four million people tune in.The eagerly anticipated show follows popular Friends character Joey Tribbiani as he moves to Hollywood. Last weeks… Continue reading Joey Loses Over A Million Viewers
Commenting on ITV’s new marketing body, Thinkbox, in today’s Media Guardian, Jim Hytner, the former marketing boss of ITV and five (and now group brand and UK marketing director of Barclays) is positive, understanding and ready to listen – but ultimately uncertain that the initiative will make a significant difference. He also doubts that the… Continue reading Hytner Welcomes Thinkbox, But Doubts Its Influence
