Online revenue is outperforming the rest of the advertising market and is set to overtake radio’s share of overall advertising revenue over the next few months. OPera, the new media investment company for the Omnicom agencies, has predicted that online advertising will be worth £699 million in 2005, a growth of 26.2% compared to this… Continue reading Exponential Growth For UK Online Advertising
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ITV is understood to be considering a complaint to media super watchdog Ofcom over the charges imposed by Sky for carrying and encrypting its television channels.According to reports, ITV believes the £17 million fee charged by Sky for the broadcast of ITV1 and 2 is simply too high, with negotiations between the two broadcasters over… Continue reading ITV Preparing Challenge To Sky’s Broadcast Fees
Following the breakdown of merger talks between Five and Channel 4 last week, speculation was mounting over the weekend in relation to RTL and United Business Media, owners of Five, who are believed to be considering a merger with Flextech, part of cable company Telewest. There have also been rumours that Channel 4 is now… Continue reading Five Looks To A Flextech Future
Satellite superpower BSkyB was one of only a handful of media stocks to see a rise in share price last week, climbing by 0.63% to close at 557˝p on Friday. Last week saw renewed concerns over the broadcaster’s subscription figures, with high street retailer Dixons warning of a slowdown in the sale of electrical entertainment… Continue reading Sharewatch: BSkyB Rises Despite Christmas Subscriber Concerns
UBC Media, the UK’s largest independent radio production company, has announced increased profits and rising turnover in interim results published today, following earlier predictions of increased earning with the announcement of its first digital revenues.The company’s interim statement for the six months to 30 September reveal a turnover of £7.15 million, up 9.8% on the… Continue reading UBC Profits Rise As Digital Revenues Revealed
Following the breakdown of merger talks between Five and Channel 4 last week, speculation has mounted over a merger between Five and digital broadcaster, Flextech, part of cable company Telewest.According to reports over the weekend Five’s principal shareholders, RTL and United Business Media, are considering a merger which could secure the broadcaster’s continued survival in… Continue reading Five Looks To Flextech Merger To Secure Future
The latest outing of celebrity survival show, I’m a Celebrity Get Me Out Of Here! proved a winner for ITV last night, drawing a peak of 10 million viewers to see this series’ unwitting personalities dumped unceremoniously into the show’s tropical base camp.The show averaged an audience of nine million, grabbing a 35% audience share… Continue reading I’m A Celebrity Off To Good Start For ITV
Search targeted marketing firm Overture has announced the extension of its sponsored search deal with Microsoft, seeing the company’s sponsored search results feature on MSN sites world-wide to June 2006.The deal will see Overture providing the software giant with targeted marketing messages for the next 18 months, and builds on the long-running relationship already built… Continue reading Overture Extends Search Marketing Deal With MSN
New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness
New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet.Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing counterparts.… Continue reading Internet Usage Eroding TV Ad Effectiveness
