The latest Advertising Association survey of advertising expenditure has revealed an impressive performance by the cinema advertising industry, increasing ad spend by 23.1% following declines in the first two quarters of the year to become the fastest growing medium between July and September.The increase is due mainly to a bumper crop of children’s films during… Continue reading Cinema Ad Spend Rises As Kids Films Prove Successful
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Online media heavyweight MSN has announced further growth in its UK Revenue Team, recruiting seven new members, to help drive digital marketing revenues throughout 2005.The sales team consists of 43 people in four teams; Agency Sales, Direct Client; Business Operations and Sales Strategy and Planning. The company expansion sees Kathryn Shannon join as Agency Sales… Continue reading MSN Restructures To Drive Digital Marketing Revenues
Video Networks Ltd, owners of broadband and digital TV providers HomeChoice, has announced that it is working with 7 Digital Media to launch the first ever television service enabling viewers to download music as they watch.The service will allow HomeChoice customers to buy tracks through their mobile phones as they watch them on Video Networks’… Continue reading HomeChoice To Launch TV Based Music Download Service
Satellite giant BSkyB has announced plans to launch its digital text service on Freeview, hoping to tempt potential subscribers away from the free-to-air system with a further demonstration of its own-brand satellite content services.Sky Text will be available in December to all digital terrestrial viewers and will add a further 3.7 million Freeview households to… Continue reading Sky To Launch Text Service On Freeview
The rising costs of fuel, coupled with increases in airfares, helped to push UK inflation to a five-month high during November, according to figures released today by the Office for National statistics.According to the ONS, the consumer prices index was up by 0.3% in November to 1.5 compared with 1.2 in October. Meanwhile the underlying… Continue reading Rising Fuel Costs Drive Inflation To Five-Month High
The US telecom giant Verizon Wireless has won the backing of its partner Vodaphone to put in a bid for its rival company Sprint. Sources close to the deal have said that Verizon has been studying a potential mobile deal for 18 months. The announcement comes just days after industry reports said that US wireless… Continue reading Vodaphone Says OK to Verizon Bid For Sprint
Advertising expenditure in the UK totalled £3,610 million in the third quarter of 2004, according to the Advertising Association (AA), with cinema surprisingly being the fastest growing medium, increasing by 23.1%, despite declines in the first two quarters of 2004. However, results for this quarter excluded the Internet which is forecast to be the single… Continue reading Cinema Surprise Adspend Leader In Q3 2004
Sales of digital radio sets look likely to soar past one million units by January next year, exceeding earlier predictions, according to a BBC report released yesterday. The BBC has asked the Government to extend its plans to review the progress of DAB digital radio for three years, saying that the digital radio market, industry… Continue reading DAB Digital Radio To Exceed One Million By 2005
Merrill Lynch has revised its 2005 US advertising spend forecast downwards to 4.8%, compared to its November prediction of 5.2%. While political spending in 2004 will have certainly created difficult comparisons for 2005, Merrill Lynch believes the slower growth anticipated for next year is only in part due to this. The research group estimates that… Continue reading Merrill Lynch Conservative In US Ad Forecasts