More Industry News articles

Dennis Publishing has ceased publication of fledgling computing title PC Projects just seven months after its launch, intended to capitalise on the growing number of homes equipped with a computer.At the time of PC Projects’ launch, the title’s publisher Peter Wootton, said: “People want to get more from their home PCs, as the recent and… Continue reading Dennis Drops PC Projects After Just Seven Months

Commercial broadcaster, ITV has announced the appointment of the chief executive of Guardian Media Group (GMG) as a non-executive director of ITV.Sir Robert Phillis will be joined in this role by Baroness Usha Prashar CBE, chancellor of De Montfort University.Industry sources have speculated that the move will give ITV much needed expertise on the boardroom… Continue reading GMG Chief Executive Joins ITV Board

ITV has welcomed Ofcom’s Public Service Broadcasting (PSB) review, published yesterday, allowing the commercial broadcaster to cut its non-news regional output.Overall, ITV agrees with the government media watchdog’s diagnosis that the rapid transition to digital demands a modernisation of the public broadcast commitments imposed on commercial public service broadcasters.ITV has long been arguing that its… Continue reading ITV Welcomes Loosened PSB Requirements

Magazine publisher, Highbury House Communications has announced the proposed sale of its business publishing operations, BCom, to Ergo Science Corporation for gross profits of £12.5 million. This will put the Group on track to achieve its stated strategy of reducing indebtedness and focusing on its consumer newsstand business. It is estimated that net proceeds are… Continue reading Highbury Sells Business Publishing Arm

Paris based advertising group, Havas has released a positive trading update for 2004, revealing that the company has increased organic revenue growth by 2% to €1,494 million, thanks to a positive quarter four which saw revenue increase by 4.6%, compared to the same period in 2003 (see Havas Organic Revenue Spurred On By Europe). All… Continue reading Strong Q4 Boosts Havas 2004 Revenue

Local digital directional advertising is predicted to increase revenues globally to $10.9 billion by 2009, with the US share of this market estimated to reach $5.1 billion, according to recent research published by strategic research analysts, The Kelsey Group. The Kelsey Group defines ‘directional media’ as advertising that is delivered to potential buyers when they… Continue reading Local Digital Directional Advertising To Make $10.9 Billion By 2009

The marketing profession remains broadly optimistic about the future economy, supporting the widely held view that the expected slowdown in 2005 will represent a change of gear rather than a recession, according to the latest survey results from the Chartered Institute of Marketing (CIM). The study, based on the views of 500 senior marketing professionals… Continue reading Little Sign Of Recession, Says CIM Study

The compact revolution within the newspaper industry has not had the success that publishers had hoped for, with misleading increases in circulation figures disguising the sector’s increasing struggle with advertisers, according to a new paper published by The McKinsey Quarterly. The rise of the internet and subsequent influx of online news sites has resulted in… Continue reading Tabloid Format May Not Deliver Success

The Advertising Association’s (AA) forecasting skills have today been criticised by IPC Media, warning that the industry body’s advertising expenditure predictions could be misleading. Questioning the Association’s ability to make accurate forecasts, in a letter written to Media Week, Christina Hartley, IPC’s group ad marketing director, says: “The latest 2005 figure for the sector [consumer… Continue reading AA Forecasting Criticised By IPC

The Institute of Practitioners in Advertisers (IPA) has launched a Valentines message board raising money for NABS, the charity for the marketing communications industry, providing support for anyone working in advertising, design direct marketing, media planning, buying and sales, public relations and sales promotion.Media folk can post a message on the IPA website for £5.00… Continue reading IPA And NABS Gear Up For Valentines