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In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool

Freeview will today tell the government that the cost to consumers of converting Britain to digital TV is likely to be in the region of £1 billion, a third more than previously estimated. Research commissioned by Freeview and carried out by TNS Research, showed that the cost of digital terrestrial TV more than doubles for… Continue reading ‘Digital Britain’ Will Incur £1bn Bill

class=”article”>The Media Research Group conference in Madrid attracted papers and presentations from every area of the industry. Derek Jones, managing director of MediaTel Group, takes a look at the best and the worst that the conference had to offer…The MRG 40th Anniversary conference ended on Friday rather as it had begun – a little weakly… Continue reading NewsLine Comment: Derek Jones – MediaTel Group

The BBC has announced plans to rein in its £111 million internet operations and close a raft of websites in response to criticism from a review commissioned by the Government earlier this year.The Corporation’s board of governors yesterday published their response to the Graf review and outlined a new remit for bbc.co.uk, which has come… Continue reading BBC Announces Radical Shake-Up Of Online Operations

The Financial Times is believed to be considering plans to close its weekly Creative Business media supplement, as part of an extensive £7 million cost cutting drive.Reports suggest that closing the supplement would save around £400,000 a year for the paper, which posted a loss of £32 million last year as advertising revenues slumped and… Continue reading Financial Times Could Close Creative Business

Carat has announced plans to invest in a long-term research project designed to provide advertisers with a complete picture of the UK consumer landscape.Over the next few years the agency plans to invest a six-figure sum in the Project Britain initiative, which aims to provide clients with a composite understanding of modern British life via… Continue reading Carat Launches Project Britain Research Study

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising

Associated Newspapers is attempting to corner the the secretarial recruitment market with the launch of new women’s weekly magazine with Metro branding to be distributed free to readers from January.The new magazine will launch with an initial print run of 50,000 and will hit the streets on Monday mornings. The title is understood to be… Continue reading Metro Plans Recruitment Magazine For Women

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers.Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on advertising… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures