Britain’s radio groups saw a mixed performance yesterday, with a number of companies adding significantly to their totals as the latest figures from the Radio Advertising Bureau indicated a strong financial performance from the commercial radio sector, with with revenue increasing by 6% year on year during the third quarter of 2004.The increase takes the… Continue reading Sharewatch: Radio Groups Mixed As Revenue Increases
Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom.The telcoms giant found that rather than slouching in front of the television, watching programmes, an increasing number of people are now choosing the internet… Continue reading Consumers Moving Away From Television, Says BT
Adele Gritten of Clear Channel challenged delegates at this year’s Media Research Group conference to take some bias out of research through experiencing the experiment that they had undertaken with Millward Brown.Showing an interview with Unilever’s strategy director, Gary Jones, the presentation described how, although Timotei had not been on television for 15 years, 85%… Continue reading Clear Channel’s Gritten Attacks Research Bias
Guardian Newspapers has announced a number of changes within the senior management team of its advertising department, designed to strengthen its offerings with a high-level reshuffle.The changes will see Stuart Taylor, currently advertisement director, take on the new role of commercial director. This more strategic position will allow Taylor to focus on the future Guardian… Continue reading Guardian Strengthens Advertising Team With Reshuffle
Pearson, the international media group, said today it expected its flagship newspaper, the Financial Times, to break even by the end of the year despite an erratic advertising market.The publishing group said ad revenues for the first nine months of this year were up 2%, and forecast the Financial Times would break even in the… Continue reading Financial Times Expected To Break Even By Year End
US industry leaders expect online advertising spend to double by 2007, according an American Advertising Association survey. The second annual AAF Survey of Industry Leaders on Advertising Trends, which involved 121 leading advertisers, showed that on average 8.35% of the media budget was allocated to online advertising in 2004. By 2007, however, this figure is… Continue reading US Online Spend To Double By 2007
Pearson, the international media group, said today it expected its flagship newspaper, the Financial Times, to break even by the end of the year despite an erratic advertising market. The publishing group said ad revenues for the first nine months of this year were up 2%, and forecast the Financial Times would break even in… Continue reading Financial Times Expected To Break Even By Year End
The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association.The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption with… Continue reading Internet Now Accounts For 20% Of Media Consumption
The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association. The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption… Continue reading Internet Accounts For 20% Of European Media Consumption
MSN UK has announced a one-off promotional partnership with EasyJet that will see the budget airline take over the internet portal’s homepage with a new advertising format.Brokered by OMD Digital, the deal will enable EasyJet to reach MSN’s massive online audience and extend the reach of it’s ‘Come On, Let’s Fly’ campaign. The promotion takes… Continue reading MSN Signs One-Day Take-Over Deal With EasyJet
