More Industry News articles

New technology allowing advertisers to target potential customers while they use their bank card in a cashpoint has the potential to deliver 2.8 million one-to-one advertising messages during each campaign, its creators say.The technology, dubbed ATM:ad, enables advertisers to run campaigns across building society and bank cashpoints, and has already been used by high profile… Continue reading Cashpoint Campaigns Pinpoint Captive Audiences

Independent News and Media’s flagship Northern Ireland newspaper, the Belfast Telegraph, has announced the creation of a new compact morning edition for the Saturday market, designed to compliment its existing afternoon titles.The newspaper claims its research has revealed a “great demand” to extend into the Saturday morning market. Belfast Telegraph editor, Edumnd Curran, stated: “People… Continue reading Belfast Telegraph Launches Weekend Compact Edition

Channel 4’s head of commercial marketing and research, Hugh Johnson, has announced that he will be leaving the channel in March, to pursue other work ventures.Johnson has worked for Channel 4 for 14 years, since joining in 1991, and has agreed with Andy Barnes, director of sales, to work for the Channel on a consultancy… Continue reading Hugh Johnson Leaves Channel 4

The final bidders for the last remaining FM licence in Manchester have been revealed by industry regulator, Ofcom, with competition set to be fierce amongst the 19 companies vying for the broadcast rights.Amongst those bidding for the much sought after spectrum space are Scottish Media Group, Emap and Capital Radio, each proposing alternative and rock… Continue reading Ofcom Lifts Lid On Manchester Radio Bids

Telecommunications firm, British Telecomm has announced a continued rise in broadband take-up, with the company enjoying a record number of digital subscriber line (DSL) connections in the third quarter of 2004, according to a trading statement released today. BT said that it had connected a record 813,000 DSL customers in Q3, with broadband users by… Continue reading BT Connects Record Number Of DSL Customers

Internet portal, Wanadoo has seen its European broadband subscriptions rise to 4.37 million an increase of 1.92 million from the year before, making up 46% of its European customer base at the end of 2004, according to a trading statement released by the company’s parent, France Telecom (FT). France Telecom has revealed that 6.3 asymmetric… Continue reading France Telecom Sees Dramatic Broadband Growth

Magazine publisher, Highbury House Communications has announced the proposed sale of its business publishing operations, BCom, to Ergo Science Corporation for gross profits of £12.5 million. This will put the Group on track to achieve its stated strategy of reducing indebtedness and focusing on its consumer newsstand business.It is estimated that net proceeds will total… Continue reading Highbury Sells Business Publishing Arm

class=”article”>Mobile marketing has seen huge growth in recent months, with the latest technology presenting companies with ever more advanced methods of communicating their brands to consumers. Nick Wiggin, chairman of the Mobile Marketing Association, explains the growth and benefits of the medium…Mobile Marketing has come along way in the last three years. This engaging communication… Continue reading NewsLine Column: Time To Start Measuring Mobile

ITV has confirmed that its flagship soap opera, Coronation Street, will receive a boost with the creation of dedicated interactive features in the near future.In a report by the Financial Times, Jane Marshall, controller of interactive television services at ITV, said: “The time is right for us now to look for the next level of… Continue reading Flagship Soap To Receive Interactive Boost

Media super-regulator, Ofcom, has set out the first timetable for digital TV switchover, specifying which towns and cities will lose their existing analogue coverage, and when.Under the watchdog’s plans, Carlisle, Exeter and Cardiff will be amongst the first cities to lose their analogue signals in 2008, while the Channel Islands will be the last to… Continue reading Digital Switchover To Begin In Three Years