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Walt Disney’s recently launched ABC1 entertainment channel has announced that it will soon begin to carry advertising, adopting an American format with no breaks between programmes, instead favouring breaks in the middle of its shows to achieve increased standout for advertisers.Advertising sales on the channel will be handled by DMS (Digital Media Sales). John De… Continue reading ABC1 Appoints DMS To Handle Unique Ad Structure

Reduced connection and rental charges for Local loop unbundling services announced by Ofcom today should result in a more competitive and innovative telecoms market, with customers offered cheaper broadband packages and increased multi-media content.The final connection and rental charges for local loop unbundling (LLU) services were announced by the media regulator following consultations in May… Continue reading Lower Charges To Boost Internet Customer Choice

Media super-regulator Ofcom has found an increasing trend by consumers to upgrade second household TV sets to receive digital broadcasts, creating a much larger market than initially anticipated for Freeview receivers.The watchdog’s Digital Television Update for the third quarter of 2004 states that the total number of Freeview households by the end of September is… Continue reading Second Set Upgraders Fuel Digital TV Penetration

Kelvin MacKenzie’s Wireless Group has been awarded the last remaining FM radio licence in Edinburgh, enabling the broadcaster to provide the region with a 24-hour speech radio station dubbed Dunedin FM.The licence’s award followed several weeks’ consideration by Ofcom and will see the region offered the new station with a focus on local news, national… Continue reading Wireless Group Scoops Edinburgh Radio Licence

Ofcom has announced the first stage of its proposals for the UK radio industry, intended to support greater choice for listeners and less intrusive regulation of the commercial radio sector.The watchdog’s review of the nation’s commercial radio broadcast industry has been undertaken as result of the Broadcasting Act, requiring Ofcom to report to the Secretary… Continue reading Ofcom Launches First Stage Of Radio Review

The BBC has asked the government to extend its plans to review the progress of DAB digital radio for three years, saying that the digital radio market, industry and country are not yet ready for the digital switchover.Sales of digital radio sets are set to soar past one million units in Janurary, exceeded predictions earlier… Continue reading DAB Digital Radio Review Extended

Newspaper giant Trinity Mirror contiues its upward trend, seeing a 4.8% rise in share price, to close at 666.5p on Wednesday. Despite a positive trading statement last week Trinity share prices have recently been going down, however, private equity group CVC Capital Partners is said to be analysing the company to see how much it… Continue reading Sharewatch: Trinity Mirror Continues Upward Trend

class=”article”>The UK’s children now have more choice of entertainment channels than ever before. Mel Alcock, executive director of commercial sales and development at kids channel Jetix, formerly Fox Kids, explains the challenges facing advertisers in reaching this lucrative demographic…The kids broadcast entertainment business has developed rapidly over the last few years. In the UK the… Continue reading NewsLine Column: Tackling Ad Angst As Kids TV Grows Up

NewsLine will close for the day tomorrow, but will return on Thursday 16th December from 9:15am.MediaTel Group: 0207 439 7575 www.mediatelgroup.co.ukRecent Stories from NewsLine Internet Advertising Spend To Rocket In 2005 Associated New Media Creates Dedicated Research Arm UK Broadband Usage To Double In Six MonthsSubscribers can access ten years of media news and analysis… Continue reading No NewsLine Updates Tomorrow

The nation’s commercial terrestrial television broadcasters have accepted Ofcom’s offer of digital replacement licences, paving the way for a digital-only television landscape in Britain.The move follows Ofcom’s statutory obligation to offer replacement licences under the Communications Act 2003. The new licences will replace existing analogue contracts and will see the eleven ‘channel 3’ licences controlled… Continue reading Digital Replacement Licences Accepted By UK Broadcasters