More Industry News articles

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

Satellite TV superpower BSkyB continued to see its share price increase yesterday, inching up by 0.09% to close at 548˝p despite renewed worries over the broadcaster’s slowing subscriber figures.A prediction made yesterday by high street electronics retailer Dixons forecast a slump in spending during the Christmas period. The retail giant expressed concerns that the festive… Continue reading Sharewatch: BSkyB Rises Despite Renewed Subscriber Worries

Channel 4 is preparing a request to Ofcom for public funding to support its flagging advertising revenues in the face of increased multi-channel competition, according to reports circulating this morning.The request is expected to be made to the media super-regulator in Channel 4’s submission to Ofcom’s review of public service broadcasting. The move could see… Continue reading Channel 4 To Seek Public Funding To Combat Sliding Share

Search targeted marketing firm Overture has announced the extension of its sponsored search deal with Microsoft, seeing the company’s sponsored search results feature on MSN sites world-wide to June 2006.The deal will see Overture providing the software giant with targeted marketing messages for the next 18 months, and builds on the long-running relationship already built… Continue reading Overture Extends Search Marketing Deal With MSN

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet.Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing counterparts.… Continue reading Internet Usage Eroding TV Ad Effectiveness

ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion

Trinity Mirror has announced a landmark deal with the Guardian Media Group to share a £45 million investment in new printing equipment, a move which will see Trinity take on a 15-year contract to print GMG’s regional titles in the North West, starting in early 2006.The GMG titles, published by subsidiary firm Greater Manchester Newspapers,… Continue reading Trinity Mirror To Print Guardian Media Group Titles

Scottish Radio Holdings has this morning reported record results for the past year, as group revenues grew by 14%, beating the group’s expectations of 9%. For the period ending 30 September 2004, turnover was up 15% to £96.3 million, spurred on by strong revenue growth in both the radio and press divisions which was up… Continue reading SRH Exceeds Expectations With Record Results

Global advertising giant WPP has succeeded in winning the highly lucrative rights to electronics firm Samsung’s world-wide media account, worth around £380 million, following a closely fought battle with incumbent agency, Omnicom.The win brings to a close seven months of contest between WPP, pitching against Publicis, and previous contract-holder Omnicom.Samsung’s account will now be divided… Continue reading WPP Clinches Samsung Account After Seven-Month Wrangle

Dixons, the electrical superstore, said yesterday its sales had slowed and warned margins would come under pressure in the run up to Christmas as consumer spending seems to have lost pace in the past few weeks. The festive period, which is traditionally the busiest for retailers, seems to have been stunted by recent interest rate… Continue reading Slow Down Of Electrical Goods May Hit Sky’s Subscriber Targets