More Industry News articles

News International, owners of The Times, Sunday Times and The Sun, has announced a partnership with Powerade to promote the drink’s close association with this year’s Olympic games.The deal spans News International’s portfolio of newspapers and will see the Coca Cola-owned brand promoted across all news, features and supplements in the newspapers as well as… Continue reading News International Partners Powerade For Olympics

The recent Euro 2004 championships even managed to attract female viewers who previously claimed to have absolutely no interest in football, according to the latest research to be published by media agency Carat.Before the tournament began a staggering 43% of women said they were not at all interested in following England’s Euro 2004 campaign. However,… Continue reading Euro 2004 Even Proves A Hit With Football Phobics

The Times has signed an exclusive partnership with car manufacturer Volkswagen to celebrate 30 years of its Golf car via print and online promotions.The partnership will see the car being promoted through a custom-built microsite housed on Times Online for three months, as well as receiving coverage in the newspaper’s print edition. A specially-dedicated channel… Continue reading Times Partners Volkswagen For Cross Media Promotion

The Financial Times is still the most popular European business title in terms of readership and audience coverage among the business community, according to new research from Ipsos-RSL.The annual European 2004 Survey, which covers 10 million executives in 16 countries, shows that the Financial Times is way ahead of its rivals with a readership of… Continue reading Financial Times Is Voted Top European Business Title

David Elstein, formerly a Five and Sky TV executive, is preparing to outline his vision of the UK’s radio industry to some of the biggest names in the industry at next week’s Radio Academy Festival in Birmingham.NewsLine will report live from the event, as the broadcasting heavyweight airs his views on the future of commercial… Continue reading Elstein To Outline Vision For Radio At Birmingham Festival

Kelvin MacKenzie’s Wireless Group suffered a dip yesterday, sliding by 2.73% ahead of today’s AGM. The company is due to detail its strong performance throughout 2003, as well as highlighting achievements in the first half of 2004.The company claims to have seen a significant 36% increase in revenues during the second quarter of 2004, in… Continue reading Sharewatch: Wireless Group Dips Ahead Of AGM

Viacom Outdoor has secured the HomeChoice television network as the first advertiser to use its newly launched premium poster format across the London Underground network.The portfolio of sites, called showcase squares (pictured), differ from the standard London Underground poster sites in that they are based on a distinctive three square-metre, scrolling format.Viacom Outdoor plans to… Continue reading Showcase Squares Launch Across London Underground

WPP is believed to be on the brink of acquiring a majority shareholding in outdoor specialist Poster Publicity in a move that will allow it to create a new global poster buying entity.Reports suggest that the independently owned Poster Publicity will merge with WPP’s outdoor company, Portland Outdoor, to form an as yet unnamed global… Continue reading WPP To Create Global Outdoor Buying Specialist

The BBC has announced an end to month-long wrangles over the future of its technology division with the selection of Siemens Business Services as the new owner of BBC Technology.The sale must now receive approval from the BBC governors, culture secretary Tessa Jowel and the European Commission under the terms of its merger regulations. It… Continue reading BBC Announces Siemens As Winning Bidder In Tech Sell-Off

Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well.The Emap boss told investors at the company’s annual general meeting this morning that busines- to-business operations are performing strongly and magazine display advertising remains good. However, he revealed that… Continue reading Emap Makes Steady Progress Towards Full Year Targets