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Publishing giant Emap has secured a six-figure sponsorship deal with beer brand Beck’s to create the Beck’s Agenda – an entertainment guide published within Arena magazine over the course of a year.The deal was brokered by Starcom Mediavest and will see the Beck’s brand featured on the FHM, Q and Empire websites. A bespoke Beck’s… Continue reading Emap Signs Becks For Year Long Arena Promotion

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium.The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out of… Continue reading Commercial Radio Continues To See Revenue Rise

Fox International has announced plans to launch its youth television network, Fuel, in Europe offering 13 to 24 year-old viewers a mix of extreme sport, music and entertainment.The European roll-out of the channel will begin in the last quarter of this year in Italy, where it will be available on Eutelstat. Programming will focus around… Continue reading Fox Launches Digital Channel To Fuel Youth Viewing

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out… Continue reading Commercial Radio Continues To See Revenue Rise

Aegis shareholders yesterday voted against the company’s remuneration report which would see chief executive, Douglas Flynn, getting a £2.35 million ‘payment for failure’, according to reports in The Independent. At yesterday’s annual general meeting, the National Association of Pension Funds (NAPF), led shareholders of the media buying agency, to vote against the severance payment, which… Continue reading Aegis Boss Pay Off Turned Down By Shareholders

Media stocks in general saw a good day’s trading yesterday, with only two exceptions to the rule. GWR in particular performed well, rising by 4.29% to close at 455˝p following the group’s announcement that pre-tax profits had risen to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million (see GWR… Continue reading Sharewatch: GWR Climbs As Media Stocks Bounce Back

Aegis shareholders yesterday rejected the remuneration packages put forward by the media buying and research firm that would see its chief executive, Doug Flynn, receive a £2.35 million pay-off.At yesterday’s annual general meeting, the National Association of Pension Funds, led shareholders of the media buying agency to vote against the severance payment, which would see… Continue reading Aegis Boss Has Pay-Off Turned Down By Shareholders

Research group, Strategy Analytics, expects the number of European households with broadband internet to reach 41% by 2008, according to eMarketer. By the end of this year, broadband uptake in Europe is expected to reach 20% (33.5 million) of all households, with strong broadband markets such as Sweden, Switzerland and Belgium helping to spur growth… Continue reading Broadband To Reach 41% Of European Households By 2008

Channel 4 chairman Luke Johnson is hoping to announce the appointment of a new chief executive to replace the outgoing Mark Thompson by the end of July at the latest.Insiders at the publicly-owned broadcaster reportedly believe an appointment could be announced much earlier following news that a team of head-hunters is due to be appointed… Continue reading Johnson To Name New Channel 4 Chief By End Of July

It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?