The Radio Advertising Bureau has forecast a massive upturn in radio listening hours thanks to the growing popularity of digital stations, but has warned that the new technology also brings dangers to conventional programming and advertising.Speaking at a seminar entitled The 21st Century Radio Listener today, Michael O’Brien, client services director at the RAB, predicted… Continue reading RAB Forecasts Listening Growth Through Digital Radio
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SMG, the Scottish media conglomerate, was seen in focus yesterday with shares dropping by 0.45% following reports that it is sounding out potential buyers for its Virgin radio station, which it hopes to off-load for around £130 million.Emap rose by 0.13% to close as 748p as speculation suggested the cross-media group is interested in acquiring… Continue reading Sharewatch: SMG In Focus Following Sell-Off Rumours
i-level, the independently-owned digital agency, has launched a new online rating points system that will allow marketers to compare the reach of their online advertising campaigns with their traditional media activity.The new system uses exactly the same methodology as rating points for television and tells advertisers what proportion of the available online audience their campaign… Continue reading i-level Launches Online Rating Points System
Capital Radio’s alternative music station Xfm has signed as the exclusive radio sponsor of McKenzie Group’s Academy music venues in Brixton, Birmingham, Bristol, Glasgow, Liverpool and Islington.The deal will see the venues carry permanent Xfm branding and promotional merchandise, as well as being used for the station’s many live music sessions. Xfm will also support… Continue reading Xfm Signs As Academy Venue Sponsor For Three Years
According to the Radio Advertising Bureau (RAB), the growing popularity of digital stations is set to have a significant upward impact on total radio listening hours over the next few years. Speaking at the ‘The 21st Century Radio Listener’ seminar earlier today, RAB’s Client Services Director, Michael O’Brien, predicted total listening hours could grow by… Continue reading Digital Radio Forecast to Increase Listening
Advertisers have welcomed the independent adjudicator’s decision to monitor claims that ITV is using its dominant position in the television advertising market to force agencies to include ITV2 on their media schedules.An industry-wide consultation carried out by independent adjudicator, David Connolly, shows that agencies are concerned over the newly merged broadcaster’s leverage of ITV2 as… Continue reading Advertisers Welcome Report On Contract Rights Renewal
Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall
SMG, the Scottish media conglomerate, is reputedly in the process of sounding out potential buyers for its Virgin Radio station, which it hopes to sell for £130 million. It is understood that several rival radio groups have expressed an interest in the radio station, which SMG acquired for £225 million three years ago. However, industry… Continue reading Virgin Radio May Be Sold As SMG Predicts Positive Year
Daily Mail & General Trust was seen in focus last week with shares rising by 2.53% following reports that it had taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million (see Lord Rothermere Tables Knock-Out £700 Million Telegraph Bid).Independent News & Media… Continue reading Sharewatch: DMGT In Focus As Telegraph Deadline Looms
Channel 4 has agreed to release outgoing chief executive Mark Thompson from his contract early so that he can leave to take up his new position as director general of the BBC later this month.The BBC announced recently that Thompson had been appointed to succeed Greg Dyke as director general of the Corporation, in a… Continue reading Channel 4 Releases Thompson To Join BBC Early
