More Industry News articles

Satellite giant Sky has announced an expansion of its portfolio of interactive channels with advertisers now able to screen interactive campaigns on The History Channel and The Biography Channel.The channels will be added to Sky’s current line up from this week, offering advertisers the option to offer product information, brochures or sample products to Sky’s… Continue reading Sky Expands Interactive Advertising Portfolio

The Times has announced the appointment of Peter Bale to the newly created position of editorial director for the newspaper’s Times Online internet site.Bale joins the Times with a strong publishing and online background. He has held high level positions with Reuters and was senior editor for FT.com. His new role will see him take… Continue reading Times Appoints Director To Oversee Online Output

The Daily Telegraph has announced it is to be the headline sponsor of this year’s Canary Wharf Motorexpo covering the event with cross media sponsorship in newspapers and across relevant TV events.The deal will see Motorexpo branding on the Telegraph‘s ITV1 Formula One idents during May and June will also feature in-paper competitions and promotions.The… Continue reading Telegraph Gears Up For Motorexpo Sponsorship

Chairman, John MGuckian, of ITV owned Ulster Television (UTV), said today at the company’s annual general meeting, that the year had got off to a very good start and expects UTV advertising revenue to grow by 16% during the first six months of 2004. McGuckian said: “A continuing feature of UTV’s progress is outperformance. Our… Continue reading Ulster TV Revenue Set To Grow By 16%

Hollinger International announced last night that it had revisited plans for sale of the entire company and has decided to focus on disposal of the UK subsidiary; including The Daily Telegraph, The Sunday Telegraph and The Spectator magazine. The three British titles are reported to have attracted offers between £600 million to £700 million. After… Continue reading Hollinger Disposal Focus On British Telegraph Titles

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

More than half (56%) of US internet users say they are likely to switch to a high-speed connection within the next six months, with there being an equal split between people choosing cable and DSL, says Ipsos-Insight. The study conducted by the global market research firm, also reveals that one in four US households with… Continue reading Battle For Broadband Customers Hotting Up

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions

The latest figures from the Cinema Advertising Association show children’s films riding high throughout April, cashing in on the lucrative Easter holidays to secure the highest UK cinema admissions since 1972.Both Scooby Doo 2 and Cat in the Hat performed well, securing the top two spots with revenues of £14.4 million and £6.8 million respectively.… Continue reading Children’s Favourites Dominate Easter Box Office

Interactive Digital Sales has secured an innovative six-figure deal with air-freshener brand Ambi-Pur to become the exclusive interactive sponsor on UKTV Style.The deal marks the brand’s first foray into television sponsorship and runs for fifteen months across a range of daytime programmes including Changing Rooms, Real Rooms, House Doctor and Home Front.The integrated package also… Continue reading IDS Secures Interactive Sponsorship Deal With Ambi-Pur