Global advertising giant WPP was seen in focus yesterday, rising by 2.51% to 572p as investors reassured by economic growth forecasts pumped funds into the company ahead of an expected positive trading statement on Monday.Earlier this month WPP announced its backing of media network KR Media, due to be headed by former Aegis Media Europe… Continue reading Sharewatch: WPP Up Ahead Of Positive Trading Statement
Viacom Outdoor has secured car manufacturer Mazda as sponsor of Canary Wharf Docklands Light Railway station in a deal timed to coincide with London’s forthcoming Motorexpo exhibition.The campaign, booked through Viacom Outdoor’s Impact team, includes escalator surrounds, platform banners and special glass-wall sites. There will also be a range of 6-sheets and 48-sheets at Bank… Continue reading Viacom Secures Mazda To Take Over Canary Wharf
The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com.The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable.Advertising.com, which was founded six years… Continue reading AOL Acquisition Boosts Online Advertising Confidence
Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper.The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in bidding… Continue reading Black Unveils Mystery Bidder For Telegraph Titles
Almost 25 million football fans tuned in to BBC One last night to watch England bow out of Euro 2004 after suffering an agonising defeat at the hands of host nation Portugal.Unofficial overnight figures from BARB show that a peak of 24.7 million viewers stayed at home to watch the game, which saw England drop… Continue reading Almost 25 Million Watch England’s Bitter Euro 2004 Defeat
BT Rich Media has announced a new deal with the All England Lawn Tennis Club and TWI to enable broadband users to replay the latest action from this year’s Wimbledon tennis tournament on their home PCs.The company’s Wimbledon Plus video service will run via its digital content platform with content provided by TWI’s Interactive division.… Continue reading BT Serves Up Broadband Wimbledon Coverage
Almost 25 million football fans tuned in to BBC One last night to watch a triumphant England secure a place in the Euro 2004 semi-finals after trouncing home nation Portugal in a sensational 2:1 victory.Unofficial overnight figures from BARB show that a peak of 24.7 million viewers stayed at home to watch the historic game,… Continue reading Almost 25 Million Watch Spectacular England Victory
ITV Sales has secured DatingDirect.com as the exclusive dating partner for itv.com’s new Love section, powering the broadcaster’s latest online brand extension and giving hope to desperate singles nationwide.Today sees ITV launch itv.com/love where relevant ‘love’ content from programmes such as This Morning, Trisha and a range of high-profile ITV soaps will be collated and… Continue reading ITV Forms Online Partnership With DatingDirect
Magazine giant Hachette Filipacchi has announced a deal with mobile phone service provider Flytxt to create and implement a new mobile strategy across the company’s portfolio of youth-orientated magazine titles.Flytxt’s key objectives will be to extend Hachette’s existing mobile databases, increase reader loyalty, create richer interactivity between titles and readers and create new revenue streams… Continue reading Hachette Signs Flytxt To Deliver Mobile Strategy
Earlier this week the billionaire Barclay brothers succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The sale of titles came six months after the Barclays saw their secret deal to buy Hollinger’s assets fail, and puts an end to a ferocious… Continue reading See How The Barclay Brothers Won The Telegraph Titles
