Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses.The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6% to… Continue reading Daily Mail & General Trust Upbeat On Improved Results
Wireless Group chairman, Kelvin MacKenzie, will make one final attempt to persuade RAJAR to endorse the electronic measurement of radio audiences before he begins legal proceedings against the research body next month.Speaking at the Media Research Group Conference yesterday, MacKenzie claimed RAJAR’s recent decision not to endorse the electronic measurement system he has been funding… Continue reading MacKenzie Sets Date For RAJAR Court Battle
Media Research is excluding significant sections of the consuming public because the tools used by agencies don’t reach them or encourage their participation, according to Jennie Beck, head of NFO Research.Speaking at the Media Research Group Conference yesterday, Beck claimed that most existing media research surveys use just one method to reach all consumer demographics,… Continue reading Media Research Excludes Certain Types Of Consumer
BARB is preparing to introduce a new reporting system capable of measuring the sponsorship of television programmes.Speaking at the Media Research Group conference yesterday, BARB’s research director, Tony Wearn, revealed the specification for the new tool is almost finalised and subject to approval, the tracking system should be ready to launch by the middle of… Continue reading BARB Prepares To Launch Sponsorship Tracking System
Emap Advertising has today announced that its magazine sales director, Theresa Coligan, is leaving the company to pursue personal interests.In the short term, Dave King, managing director of Emap Advertising, will assume day to day responsibility for the magazine advertising business.King said: “Theresa has added great value to our business and will be missed. But… Continue reading Emap Advertising Loses Magazine Sales Director
US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research. Nielsen Monitor-Plus, which tracks trends in the media, claims that expenditure has been growing througout 2003. Adspend climbed by a modest 1.5% in… Continue reading US Adspend Continues To Grow, Says Nielsen
Granada Enterprises has secured One.Tel to sponsor ITV1’s coverage of this year’s British Comedy Awards.The deal will see the telecomms company become the main broadcast sponsor of the award ceremony on ITV1, as well as two shows on ITV2 entitled Countdown To The British Comedy Awards and The Fun Goes On.The deal was negotiated by… Continue reading Granada Secures One.Tel For ITV Comedy Sponsorship
Online Christmas shopping is at least four times faster than high street shopping, according to the Interactive Media in Retail Group. This festive shopping season is set to be the biggest yet for online sellers and the e-retail industry is going to great lengths to promote the benefits of internet shopping. The IMRG estimates that… Continue reading Go Online For Xmas Shopping, Says IMRG
Television advertising delivers more powerful sales benefits than any other medium, according to new research from the Sales Effects Project.The research, commissioned by a variety of groups including BSkyB, IDS, Flextech, UKTV and Viacom Brand Solutions, examined media expenditure and actual purchasing data over two consecutive years in order to identify the impact of advertising… Continue reading TV Advertising Comes Out Top In Terms Of Sales Uplift
Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses. The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6%… Continue reading DMGT Upbeat On Improved Results
