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Next year will be a year of action in the world of mobile video content, as the platform becomes the fourth screen after television, cinema and the PC. This is according to Dario Betti, a wireless multimedia senior analyst at Ovum. Betti says that video will be a priority for mobile operators in 2004, although… Continue reading Mobile Video Will Become ‘Fourth Screen’, Says Ovum

Ofcom has lifted the rules banning Channel 4, Channel Five and BSkyB from selling advertising airtime jointly, in a move that paves the way for a merger of their sales operations.The super-regulator has decided to withdraw the ITC’s rules on the joint selling of airtime, which prohibit the large television sales houses from collaborating. The… Continue reading Ofcom Clears Way For Sales House Consolidation

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers (see ITV Revenue Forecasts From Lehman Brothers). Carlton and Granada’s financial… Continue reading ITV Advertising To Drop By 4% In 2003, Says Broker

Commercial radio saw adspend increase by a solid 6.3% year on year to just below £150 million during the third quarter of 2003, suggesting the industry is leading the way out of the advertising downturn.According to the latest figures from the Radio Advertising Bureau, this seventh consecutive quarter of growth highlights commercial radio’s recovery ahead… Continue reading Radio Leads The Way Out Of Advertising Downturn

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers.Also On MediaTel Insight Today…Mobile Video Will Become ‘Fourth Screen’, Says OvumNext… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003

Graham Duff, the recently appointed managing director of ITV Sales, has drawn up a shortlist of three candidates for the job of sales director at Carlton and Granada’s newly merged sales house.It is understood that Carlton Sales managing director, Steve Platt, his second in command, Gary Digby, and Granada Sales managing director, Simon Pardon, are… Continue reading Duff Draws Up Shortlist For ITV Sales Director Role

Mobile internet access is continuing to rise, according to new figures from the Mobile Data Association (MDA).According to the MDA, a total of 897 million page impressions were viewed during October 2003 through 02, Orange, T-Mobile and Vodafone.The continued growth in WAP useage has been attributed to the continued success of downlaodable ringtones.The huge numbers… Continue reading Mobile Internet Use Continues To Rise

Hachette Filipacchi has revealed that its teen title ELLEgirl will be published on a monthly basis from February 2004 in response to demand from readers and advertisers.The move will see Clare Irvin move from her role as editor of Sugar to become consultant editor of ELLEgirl, which has been published bi-monthly since June when Hachette… Continue reading Hachette To Take ELLEgirl Monthly In The New Year

Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%.Future says that the first four months of the second half continue the trends outlined in the company’s first… Continue reading Future Network Sees Ad Revenues Up 9%

A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. In an advertising and marketing services reports, the broker says that agencies will turn to slower, but more stable organic growth to build their revenues. Agency holding companies… Continue reading Agencies To Return To Slower Stable Growth, Says Broker