Channel 4 has today confirmed that Graham Norton’s five nights a week entertainment show is to come to an end following the comic’s decision not to renew his contract with the broadcaster.The presenter was due to do one more series of V Graham Norton before his exclusive contract with Channel 4 expires in April next… Continue reading Channel 4 Confirms Norton To Quit As Contract Expires
The BBC has signed an exclusive two and half year deal with Graham Norton that will see the risqué comedian and chat show host work to develop a range of new formats for BBC One.Norton will join the BBC when the long-running contract to present his Channel 4 entertainment show comes to an end next… Continue reading BBC Bags Norton As Channel 4 Contract Expires
Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut.News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for Chris… Continue reading Desmond To Boost Express Promotions Spend By £5 Million
The direct mail industry saw sales increase by 4.7% year on year during 2003 as it continued to benefit from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Service.The survey shows that consumer sales totalled more than £26.3 billion this year, up from just over £25.1 billion… Continue reading Direct Mail Sees Sales Rise By 4.7% During 2003
Jazz FM in the Northwest has secured Continental Airlines to sponsor its daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the Northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Takes Off With Business Bulletin Sponsorship
Future Publishing has confirmed that it is folding its recently launched monthly music title, Bang, after just ten issues.The January issue of Bang will be the last ever edition of the title, which aimed to create a niche for itself in the competitive music market by harnessing the success of guitar bands such as The… Continue reading Future Publishing’s Music Title Makes Final Bang
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade.The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and mobile… Continue reading Ofcom Announces First Telecoms Review In Over A Decade
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Flytxt has announced plans to launch its second mobile marketing campaign to promote Ford’s new Sportka model.The campaign will specifically target young male drivers to highlight the new Sportka’s position as ‘Ka’s Evil Twin’. Data captured through the promotion will be used to develop an on-going dialogue with the target audience via direct marketing, SMS… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign
The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004.Also On MediaTel Insight Today…Wireless Gaming To Bring In The Dollars, Says IDCMobile entertainment is gradually entering the… Continue reading MediaTelINSIGHT: US Marketers Gear Up For Improved 2004
