Wireless gaming is set to become a mass-market phenomenon in the US, with a third of wireless subscribers expected to be gaming by 2008, according to a new report from IDC.Also On MediaTel Insight Today…US Magazine Ad Revenues Rise 8% In NovemberThe recovery in US magazine advertising revenues continued during November, with spend up by… Continue reading MediaTel Insight: Wireless Gaming To Hit Mass Market
The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, has come into force, in a move that will see the UK move below target.The CPI, which excludes housing and council tax costs, currently stands a 1.4%, which is well below the 2% target set by Gordon Brown in the pre-Budget report… Continue reading Chancellor Brings In New Inflation Measure
The recovery in US magazine advertising revenues continued during November, with spend up by 7.7% year on year, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues were up 7.7% to $1.9 billion, advertising pages volumes dipped by 2.8%. In the year to date, revenues were up 8.6% at $16.6 billion… Continue reading US Magazine Ad Revenues Rise 8% In November
Wireless gaming is set to become a mass-market phenomenon in the US, with a third of wireless subscribers expected to be gaming by 2008, according to a new report from IDC. The group forecasts that the number of wireless gamers will rise from 7.9% of all subscribers in 2003 to 34.7%, or 65.2 million users,… Continue reading Wireless Gaming To Hit Mass Market In The US
US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer. Following two years of substantial decline, 2003 will see online expenditure jump by 14.8% – the highest growth for the next four years, according to… Continue reading US Online Adspend To Exceed Dotcom Levels By 2005, Says eMarketer
The UK’s Association Of Online Publishers (AOP) has agreed to work with the Interactive Advertising Bureau (IAB) to accelerate the growth of the online advertising market, which is expected to top £300 million for the first time this year (see Research Shows Online Advertising Boom In 2003). The partnership will see the two organisations work… Continue reading AOP/IAB Partnership To Grow UK Online Advertising
Interest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but steadily, according to a new study of the US market from BrightLine Partners. The report says that this trend continued throughout 2003 and iTV now finds itself firmly in the TV advertising equation for advertisers and programmers. A rise in… Continue reading US Sees Growing Adoption Of Interactive TV Advertising
Week on week analysis of the media sector revealed a poor performance at Independent News and Media, which slipped 8.13%. The group announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months (see Independent News & Media Cuts Jobs To Save On Costs).Elsewhere, UBM rose 2.78% after revealing that… Continue reading Sharewatch: Independent Falls On Poor Results
A peak of more than 12 million viewers tuned into to ITV1 on Saturday night to watch Michelle McManus, the size twenty former events manager from Glasgow, win the latest series of Pop Idol.Audiences for the finalé of the long-running reality-TV talent show, which saw the 23 year-old singer receive a £1 million recording contract,… Continue reading Pop Idol Final Proves Bigger Is Better For ITV
Less than a third of media industry professionals believe that RAJAR should introduce the electronic measurement of radio audiences following pressure from Wireless Group chairman, Kelvin MacKenzie.MacKenzie met RAJAR last week in one final attempt to persuade it to endorse the measurement system he has been funding with GfK, before he begins legal proceedings against… Continue reading Media Researchers Unsure About Electronic Measurement
