ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers.The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending the… Continue reading Jowell To Address Advertisers At ISBA Conference
There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week.Also On MediaTel Insight Today…BT Faces Scrutiny Over Broadband ChargesThe new communications regulator Ofcom is calling for greater competition in the wholesale broadband market after… Continue reading MediaTelINSIGHT: Media Industry Ponders Ad Survey Results
There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week. A survey carried out by InsightExpress for Mediapost found that planners and buyers have particular faith in network TV and magazines. More than half… Continue reading Media Industry Ponders Ad Survey Results
The new communications regulator Ofcom is calling for greater competition in the wholesale broadband market after concluding that BT has too much influence in the current environment. Ofcom and Oftel, the outgoing telecoms watchdog, have this week issued a consultation paper in which they propose new regulatory obligations. “It is clear that at this point… Continue reading BT Faces Scrutiny Over Broadband Charges
The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%. Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the… Continue reading Research Shows Online Advertising Boom In 2003
The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services. The latest figures released by the BBC show that the growth of digital television has been driven by the success of… Continue reading Digital TV Now In More Than Half Of UK Households
The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004
Mobile entertainment is gradually entering the mainstream in the US and wireless gaming will account for revenues of more than $1 billion by 2006, according to IDC The tech research firm predicts that the number of wireless gamers is set to grow from 7.9% of all mobile subscribers in 2003 to 34.7%, or 65.2 million… Continue reading Wireless Gaming To Bring In The Dollars, Says IDC
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade. The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and… Continue reading Telecoms Industry Set For Review
The Daily Mail group was seen in focus last week after a failed attempt to purchase the Independent’s London newspapers. Archant swooped in to acquire the titles just hours after the Daily Mail received the go ahead for a deal. The stock rose 3.33% week on week to 627.75p.Meanwhile, investors considered reports that Terry Smith,… Continue reading Sharewatch: Daily Mail Rises Despite Archant Acquisition
