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Ofcom has lifted the rules banning Channel 4, Five and BSkyB from selling advertising airtime jointly, in a move that paves the way for a merger of their sales operations. The regulator has decided to withdraw the Independent Television Commission’s rules on the joint selling of airtime, which prohibit the large television sales houses from… Continue reading Ofcom Clears Way For Sales House Consolidation

Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland.The deal is subject to approval by the Irish Competition… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46 Million

Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland. The deal is subject to approval by the Irish… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46m

Almost half of all mobile phone owners have received an SMS or MMS marketing message in the last three months, according to the latest wave of research from Enpocket’s Mobile Media Monitor.The research, which is intended to give advertisers a detailed understanding of how mobile marketing should best be employed for their brand, also reveals… Continue reading New Research Reveals Growth Of Mobile Marketing

Week on week analysis of the media sector brought good news to the Wireless Group, which rose 14.01%. The stock was boosted by positive results as the group revealed a 24% rise in revenues during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From… Continue reading Sharewatch: Wireless Group Rises On Positive Results

BT has enlisted the help of an army of children as young as five to front a new campaign to help expand internet usage across the country.The ‘Internet Rangers’ campaign will see the launch of a special child friendly website, www.internet rangers.co.uk, providing tools and advice to help youngsters get their families online.The initiative follows… Continue reading BT Recruits Kids To Help Bridge Digital Divide

Emap Advertising, Citroen and OMD have announced an exclusive cross-media advertising partnership to promote Citroen’s new urban sports car, the C2.The six-figure deal is the car manufacturer’s first cross-media promotion with Emap and includes a range of brands such as Kiss 100, Max Power and FHM to raise awareness of the C2 as a sophisticated… Continue reading Emap And Citroen Gear Up For Cross Media Promotion

Commercial radio saw adspend increase by a solid 6.3% year on year to just below £150 million during the second quarter of 2003, suggesting the industry is leading the way out of the advertising downturn. According to the latest figures from the Radio Advertising Bureau, this seventh consecutive quarter of growth highlights commercial radio’s recovery… Continue reading Radio Leads The Way Out Of Advertising Downturn

AOL is expanding its range of high-speeed internet services with the launch of a new faster DSL broadband with the backing of a nationwide advertising campaign.The new service is aimed at advanced internet users, enabling them to view and download files at faster speeds. It has been trialled by a number of AOL Broadband members… Continue reading AOL Launches New High-Speed Broadband Service

Next year will be a year of action in the world of mobile video content, as the platform becomes the fourth screen after television, cinema and the PC. This is according to Dario Betti, a wireless multimedia senior analyst at Ovum. Betti says that video will be a priority for mobile operators in 2004, although… Continue reading Mobile Video Will Become ‘Fourth Screen’, Says Ovum