The Sunday Times is claiming that nearly 700,000 of its readers used the first edition of its interactive CD-Rom entertainment supplement, The Month.The widely marketed interactive feature, which launched at the end of April, has also been credited with boosting the paper’s circulation by 160,000 copies. However, this is thought to have dropped to 100,000… Continue reading Sunday Times Claims New Monthly CD-Rom Boosted Sales
The latest RAJAR listening figures for the third quarter of 2003 reveal another positive performance for All Commercial Radio, which saw its share of listening increase by a solid 1.3% points period on period. Meanwhile, the lead enjoyed by All BBC was eroded by a further 1.2% points.Earlier this week the BBC’s director of radio… Continue reading RAJAR Results: Q3 2003: National Commercial Still Rising
The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in the Radio reports section on the left.Stations reporting for the first time are: Saga 106.6 FM, which will report quarterly.New national reports include: Core,… Continue reading RAJAR Results Q3 2003: Local Commercial Stations
Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Radio revenues are expected to be flat in October and November with a 2% increase to come in December while the broadcast TV station industry will see… Continue reading MediaTelINSIGHT: US Broadcast Advertising Remains Off The Pace
The total number of American internet users passed the 150 million mark for the first time ever in September, according to the latest figures from comScore Media Metrix. The online research group claims that the number of people online in the US increased by 0.8% last month while the resumption of university studies helped boost… Continue reading US Internet Users Top 150 Million, Says comScore
The US hi-tech business publishing sector saw advertising page volumes fall by 15.7% in September, according to the latest statistics from United Business Media (UBM). The group’s own CMP Media division recorded a 12.4% year on year decline. In the calendar year to September, the technology publishing market decreased by 15.5% compared to the same… Continue reading Technology Publishing Ad Volumes Down 16% Last Month
Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace
Mobile entertainment services will generate over $27 billion by 2008 and will have over 2.5 billion users, according to new research from mobile industry analysts, ARC Group. In the early stages of development, mobile music will be the main market driver, with further impetus from mobile gaming and applications. “Musical content adds to the attractiveness… Continue reading Mobile Entertainment To Make A Big Impression
US mobile service operators generated revenues of $41.4 billion in the first half of 2003, up from $36.7 billion in the same period last year, according to the Cellular Telecommunications & Internet Association (CTIA). It is now twenty years since the first cellular call was made and statistics show that mobile subscribers are using their… Continue reading US Wireless Market In Expansion Mode
Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. Television In Asia Pacific To 2012 reflects on the growth of TV advertising and subscription revenues in the region and foretells a bright future for a number… Continue reading Television Fortunes Rising In The East
