Channel 4’s head of entertainment, John McHugh, has become the latest senior executive to leave the station before Kevin Lygo takes up his position as director of television next month.McHugh’s departure comes just weeks after head of Channel 4’s entertainment group and controller of E4, Danielle Lux, stepped down following a change in the broadcaster’s… Continue reading McHugh Departs Channel 4 Ahead Of Lygo’s Arrival
It has been cable operators, not incumbent telecommunications companies, that have driven the growth of broadband internet access, according to a new report on global broadband developments. The study was carried out by the US Federal Communications Commission (FCC) in order to review the broadband policy experiences of selected countries from the Organisation for Economic… Continue reading UK Lags Behind In Broadband Uptake, Finds FCC
ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada.Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with a… Continue reading ITV Rivals Pushed Towards Sales House Consolidation
There will not be a revival in worldwide advertising until the fourth quarter of 2004 at the earliest, according to the head of advertising group Havas. In an interview with the French newspaper Les Echos, Alain de Pouzilhac said that the market will continue to lack visibility in the coming months. He forecasts 3% to… Continue reading Market Must Wait For Ad Recovery, Says Havas Chief
The market for cable set-top boxes will be flat for the second year running in 2003, according to new research from In-Stat/MDR. The report, As Demand Stays Flat, Cable Set-Top Boxes Evolve claims that demand for digital cable receivers remains soft as cable TV operators continue to reduce their capital expenditures. Global set-top box unit… Continue reading Cable Set-Top Box Sales To Remain Flat, Says InStat/MDR
Maiden Outdoor has launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line.In the first floor media campaign of its kind, the outdoor contractor has joined forces with TBWA and Eurostar to produce a 103 metre long vinyl strip that will run across the concourse… Continue reading Maiden Uses Ambient To Promote Eurostar At Waterloo
ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada. Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with… Continue reading ITV Rivals Pushed Towards Sales House Consolidation
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV
Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format
The Competition Commission has called for a wide ranging review of the television advertising sales market after expressing ‘disquiet’ at the way the industry currently operates.The regulator said that Ofcom and the Office of Fair Trading should launch an investigation into the way television companies sell advertising following the Government’s decision to allow Carlton and… Continue reading Television Advertising Market Set For Wide Ranging Review
