The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales.The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies. However,… Continue reading Advertising Industry Consulted On ITV Merger Remedy
The potentially dangerous impact of outdoor advertising has been highlighted by new research which suggests that some roadside billboards distract drivers and lead to traffic accidents.The study, which was undertaken by Glasgow based consultancy Human Factor Analysis, involved looking at available research, which specifically referred to driver distraction. It showed that the size, location and… Continue reading Research Claims Billboards Send Drivers To Distraction
The BBC has launched a new marketing campaign to promote its six recently launched digital television channels and help the Government reach its target of analogue switch off by the end of this decade.The new campaign, which goes live across television, radio and online properties, follows on from last year’s highly successful autumn and Easter… Continue reading BBC Drives Digital Channels With New Ad Campaign
Emap has secured a multi-platform advertising deal with Clear Channel Entertainment to promote Shania Twain’s forthcoming UK tour across its range of Magic branded media.The deal will include promotional activity across Magic TV, Magic North Network, Magic Digital and Magic online. Clear Channel will also be promoting the tour across Emap’s Hallam FM, Metro Radio… Continue reading Magic Secures Multi-Platform Deal With Clear Channel
Granada Enterprises has announced that Network Q is extending its sponsorship of ITV’s flagship quiz show Who Wants To Be A Millionaire, with the launch of a free game on the programme’s website.The online sponsorship will include homepage branding at www.millionairetv.com and a dedicated area to promote the benefits of purchasing used cars from Network… Continue reading Granada Secures Network Q For Extended Millionaire Deal
The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising.A new year-long study from the Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they spend… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay
The number of mobile phones worldwide exceeded the number of fixed-line phones for the first time in 2002 and half of the world’s population will have access to a phone by 2005, according to the International Telecommunication Union (ITU).Also On MediaTel Insight Today…US B2B Adspend Down 3.6% In AugustUS business-to-business print advertising spend fell by… Continue reading MediaTelINSIGHT: Mobile Users Top Fixed-Line Users
The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising. A new year-long study from The Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay
US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August
The number of mobile phones worldwide exceeded the number of fixed-line phones for the first time in 2002 and half of the world’s population will have access to a phone by 2005, according to the International Telecommunication Union (ITU). Figures from eMarketer’s Wireless World report show that fixed lines increased by almost 60% between 1995… Continue reading Mobile Users Outnumber Fixed-Line Customers
