Andrew Newman, controller of entertainment at Channel Five is to quit the channel and is expected to join Channel 4.Newman is to leave his post when his contract expires at the end of October and seems likely to team up with Five’s former programme director, Kevin Lygo, who is moving to Channel 4 to become… Continue reading Five Entertainment Controller Quits
IPC’s flagship country and leisure title, Country Life is launching a special themed issue devoted to England, with four different collectable covers.The special edition covers will each features a different corner of UK; Flat Moor in Derbyshire, Wharfedale in North Yorkshire, the White Cliffs of Dover and Bideford in Devon.Commenting on the initiative, Michael Hall,… Continue reading Country Life Unveils Special Edition
Travel and leisure site lastminute.com is launching a new multi-platform ad campaign which aims to “take ownership” of the weekend and promote a work life balance.The new ads, which were developed by recently appointed roster agency, Quiet Storm, have been designed to build the Lastminute brand by encouraging consumers to make the most of their… Continue reading Lastminute Launches New Ad Campaign
Viacom is launching its first ever cross promotional campaign across its outdoor, publishing and cinema and retail properties to raise awareness of HIV and AIDS.This week Viacom Outdoor buses across the UK will carry ads supporting the campaign, which launched in the US earlier this year.The campaign is designed to increase awareness of HIV and… Continue reading Viacom Launches AIDS Awareness Campaign
There will not be a revival in worldwide advertising until the fourth quarter of 2004 at the earliest, according to the head of advertising group Havas. In an interview with the French newspaper Les Echos, Alain de Pouzilhac said that the market will continue to lack visibility in the coming months. He forecasts 3% to… Continue reading Market Must Wait For Ad Recovery, Says Havas Chief
The market for cable set-top boxes will be flat for the second year running in 2003, according to new research from In-Stat/MDR. The report, As Demand Stays Flat, Cable Set-Top Boxes Evolve claims that demand for digital cable receivers remains soft as cable TV operators continue to reduce their capital expenditures. Global set-top box unit… Continue reading Cable Set-Top Box Sales To Remain Flat, Says InStat/MDR
Granada Enterprises has announced that Bennetts Insurance Services has extended its six-figure sponsorship of the bike strand on Men & Motors until the end of October next year.The deal was negated by Jamie Ball at Granada Enterprises and Alex Kisby at MediaVest Manchester. It includes exclusive broadcast sponsorship of all bike related programmes on the… Continue reading Granada Extends Six Figure Sponsorship Of Men & Motors
ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada. Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with… Continue reading ITV Rivals Pushed Towards Sales House Consolidation
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV
Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group,… Continue reading Hachette Filipacchi Launches Regional Sales Operation
