Emap has secured a cross-platform advertising deal with Electronic Arts to promote the launch of the new Need For Speed Underground computer game across its range of Max Power branded media.The promotional activity runs until January next year across Max Power‘s magazine, online, SMS and live event platforms. It will give the performance car magazine’s… Continue reading Max Power Feels The Need For Speed With Electronic Arts
Profits at Richard Desmond’s media group, which publishes the the Daily Express and Daily Star, fell by more than 50% last year, according to accounts filed at Companies House.It is reported that pre-tax profits at Desmond’s holding company, RCD1 slumped to £8.9 million in 2002 from £20.8 million the year before.Margins were affected by the… Continue reading Profits Down At Richard Desmond’s Media Group
Channel 4 has unveiled its new winter schedule which places a heavy emphasis on entertainment and factual programmes with a number of new commissions.The channel has also confirmed that from 5 November its long running teen soap, Hollyoaks, will be shown five nights a week to replace Brookside, which will have its last peak time… Continue reading Channel 4 Announces Details Of New Winter Schedule
Worldwide revenues from on-premise web conferencing are set to rise from $361 million in 2003 to $1.5 billion by 2007, according to a new report from the Radicati Group.Also On MediaTel Insight Today…Industry Bodies Herald Standard Online AdsThe standardisation of online advertising formats came a step closer today as the European Interactive Advertising Association (EIAA)… Continue reading MediaTelINSIGHT: Web Conferencing Revenues To Rise Fourfold
Revenues at outdoor advertising group JCDecaux fell by 2.7% in the third quarter, as conditions in Europe remained weak. However, the company is seeing some signs of an advertising recovery in the US. This is in line with first half comments made in September (see Weak Europe Mutes JCDecaux’s First Half). Revenues from billboard advertising… Continue reading JCDecaux Revenues Dip In Q3 As Europe Remains Tough
The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales. The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies.… Continue reading Advertising Industry Consulted On ITV Merger Remedy
Profits at Richard Desmond’s media group, which publishes the the Daily Express and Daily Star, fell by more than 50% last year, according to accounts filed at Companies House. It is reported that pre-tax profits at Desmond’s holding company, RCD1 slumped to £8.9 million in 2002 from £20.8 million the year before. Margins were affected… Continue reading Profits Down At Desmond’s Media Group
Global advertising group WPP was seen in focus yesterday, up 3.13% after reporting that quarterly revenues had broken through the £1 billion mark for the first time in the three months to September 2003 (see WPP Enjoys Healthy Third Quarter).Elsewhere, Carlton was seen up 2.63% after it was reported that a senior executive at the… Continue reading Sharewatch: WPP Rises On Positive Results
Terry Mansfield, the former managing director of The National Magazine Company, has announced his intention to step down as president and chief executive after 34 years at the publisher.Mansfield will bring an end to distinguished career at the end of this year, but will continue in a consultancy role for Hearst Corporation, looking at development… Continue reading Mansfield Steps Down From Natmags After 34 Years
Profits at Omnicom, the world’s largest advertising company, rose by 7% in the three months to the end of September, reflecting the general upturn in the global media economy.The US-based group, which owns the TBWA and BBDO agencies, said that third quarter profits came to $135.3 million, up from $126.1 million a year earlier.Group income… Continue reading Omnicom Revenues Rise At Home And Abroad
