The IPA’s digital marketing group has called on media owners to address the problem of discrepancies in ad serving statistics.New research of over 40 different campaigns across 320 media owners has highlighted the extent of the problem by revealing that 90% to 95% of all ad serving discrepancies are caused by the incorrect implementation of… Continue reading IPA Calls On Media Owners To Tackle Accountability
Despite forecasts of significant growth for the internet advertising sector, the majority of print publishers see either no change in the relationship between print and online delivery or they are uncertain of what the future holds. According to a US-based survey from GartnerG2, publishers are not at all bullish on the prospects for increasing advertising… Continue reading Publishers Expect Very Little From Online Revenues
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market. Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the… Continue reading ITV Merger Set For Approval This Week
The forced divestment of Carlton & Granada’s sales houses would render the ITV merger ineffective, according to analysis by Lehman Brothers. Trade and Industry Secretary, Patricia Hewitt is due to announce her decision on the merger this week (see Carlton & Granada Await Merger Decision). This follows an exhaustive Competition Commission investigation into the likely… Continue reading Sales House Issue Is Key To Success Of ITV Merger
BSkyB has boosted its football portfolio by acquiring the right to broadcast, tape-delayed, all the Premiership games not included in its live packages for three years from the 2004/5 season. The satellite TV company is thought to have paid £60-£70 million for the privilege to show ‘near-live’ games on TV and clips of all top… Continue reading Sky Wins ‘Near-Live’ Premiership Rights
ITV partners Carlton and Granada were in the spotlight after rumours that the Department of Trade and Industry was to reveal its decision on their proposed merger as early as today. The stocks were seen up 0.61% and 2.09% week on week.However, many analysts believe that the decision will come later in the week as… Continue reading Sharewatch: Carlton And Granada In The Spotlight
The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004.Also On MediaTel Insight Today…Carlton & Granada Await Merger DecisionITV giants Carlton and Granada are bracing themselves for the long awaited verdict… Continue reading MediaTelINSIGHT: US Radio Advertising Remains Subdued
Virgin Radio has secured Texaco and MG for a promotion on the Pete and Geoff Breakfast Show, which will see 20 MG sports cars given away live on air.The promotion, which will be backed by a high profile television ad campaign, will direct consumers to Texaco’s 1500 UK forecourts in order to find clues which… Continue reading Virgin Secures Texaco And MG For Car Promotion
Practically half of all consumers of online paid content come from households headed by a person aged between 25 and 44. A new report concludes that buyers of paid content tend to be younger, more upscale and from smaller households than the overall internet audience. In the second of two studies focusing on US spending… Continue reading Young Affluent Households Drive Online Content Revenues
The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today.Last month, IN&M made an offer for eight of the titles, which were put up for sale in July. The publishing group had the backing of private equity firm Provident Capital… Continue reading Suitors Line Up For Trinity’s Irish Titles
