Virgin Radio has secured Sky Plus to sponsor the Pete and Geoff Breakfast Show throughout October.The bespoke sponsorship package will include two months of special editorial features to promote Sky’s digital video recording system this autumn. In addition, Sky will be promoted across Virgin’s website, featuring the strapline: “you never need to miss your favourite… Continue reading Virgin Secures Sky For Breakfast Sponsorship
BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed.In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards. Sky… Continue reading EU Decries Sky’s Football ‘Monopoly’
Chrysalis Radio’s London-based news and talk radio station, LBC 97.3 FM, has boosted its line up with the addition of former BBC royal correspondent, Jennie Bond and ex-Five Live presenter Fi Glover.Bond is being lined up to present a variety of programmes across the station’s schedule and will also appear in her best know role,… Continue reading LBC Raids BBC For New Presenters
BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed. In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards… Continue reading EU Decries Sky’s Football ‘Monopoly’
BSkyB has announced that it has hit its target of seven million pay-TV subscribers three months earlier than foreseen. On the fifth anniversary of the Sky Digital service (see BSkyB Set To Celebrate Seven Million Subscribers), Rupert Murdoch’s satellite broadcaster said that as of September 30 it has 7,015,000 subscribers in the UK and Ireland.… Continue reading BSkyB Reaches Subscriber Target Ahead Of Schedule
News that Chris Tarrant is to leave Capital Radio does not seem to have had an undue effect on the station’s stock with City fears calmed by the prospective arrival of Johnny Vaughan to present the 95.8 FM breakfast show (see Capital Confirms Tarrant Is To Leave Breakfast Show). Tarrant has been regarded as a… Continue reading Capital Holds Up Despite DJ Departure
Capital Radio was seen under pressure yesterday, down 5.03% after breakfast DJ, Chris Tarrant, confirmed he is to leave the station next summer. The news weighed heavily on the stock, despite the fact that Capital has lined up popular presenter Johnny Vaughan as a replacement (see Capital Confirms Tarrant Is To Leave Breakfast Show).Elsewhere, WPP… Continue reading Sharewatch: Capital Falls After Tarrant’s Departure
BSkyB has announced that it has hit its target of seven million pay-TV subscribers three months earlier than foreseen.On the fifth anniversary of the Sky Digital service, Rupert Murdoch’s satellite broadcaster said that as of September 30 it has 7,015,000 subscribers in the UK and Ireland. This is regarded as a significant accomplishment given that… Continue reading BSkyB Reaches Subscriber Target Ahead Of Schedule
A new survey from SMS marketing specialist Txt4 has revealed that nearly 30% of respondents to SMS marketing messages are consumers in their 40s and 50s.According to the survey, which was run through Experian’s electoral role analytical software, the average age of consumers responding to text message marketing was 32, quashing the oft-held belief that… Continue reading Mobile Marketing Scores With Older Consumers
Granada Enterprises has secured Gala Bingo to sponsor ITV’s new entertainment quiz show, I’m The Answer, in a six figure sponsorship package.The deal, which was negotiated by the sponsorship division at Unique Communications and Martin Lowde at Granada Enterprises, will see Gala Bingo take advantage of the break bumpers around the show and integrate the… Continue reading Granada Secures Gala Bingo To Sponsor New ITV Quiz
