AOL Time Warner is to drop AOL from its name in a symbolic move to distance the corporation from its ill-fated merger at the height of the dotcom boom.It is understood the move will be discussed at today’s board meeting and the group will revert back to the TWX stock ticker symbol that Time Warner… Continue reading AOL Time Warner Set To Drop AOL From Name
Times Newspapers has appointed former News Group ad director, Mike Gordon, to the newly created position of commercial director.Gordon will be responsible for overseeing the group’s entire advertising department, as well as News International Enterprises and Times Digital. He will report to the company’s general manager Paul Hayes.The new position, which involves working closely with… Continue reading Times Newspapers Appoints New Commercial Head
Flextech Television has reaffirmed its commitment to new technology with the appointment of Simon Gunning as controller of interactive programming.The new role has been created as Flextech continues to move its interactive strategy forward, the group will be focusing on using interactivity to enhance its channel programming and further drive advertising revenues through improved ratings.Gunning… Continue reading Flextech Boosts Interactive Division With New Appointment
Granada Enterprises has secured Unilever’s PG Tips brand as the exclusive sponsor of a new animated ITV series called Creature Comforts.The new series is based on Nick Park’s Heat Electric ads from the early nineties, which featured a range of animated animal characters with the unscripted voices of the general public.PG Tips will use the… Continue reading Granada Secures PG Tips To Back Creature Comforts Series
The Senate has dealt a blow to the Federal Communications Commission and the Bush administration by voting against new ownership rules that would have given large media companies more influence in the US market. On Tuesday, senators approved a resolution to overturn the regulations by 55 votes to 40. This follows the intervention of a… Continue reading FCC Rule Changes Shot Down By Senate
The Daily Telegraph is expanding its existing business coverage with the launch of a new weekly appointment supplement, Business 2 + Jobs.The new supplement will come with Thursday’s edition of the paper and will launch with a mix of business news and jobs. It will be supported by a national advertising campaign including radio activity,… Continue reading Telegraph Launches New Business Supplement
Broadband Britain came a step closer yesterday with news that BT is converting almost 100 of its phone boxes into special Wi-Fi hotspots. The telecoms operator plans to have installed BT Openzone access points in 91 broadband enabled pay phones by the end of this week and more than 200 kiosks will have the service… Continue reading Broadband Britain Boosted By New Wi-Fi Hotspots
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard.Also On MediaTel Insight Today…FCC Rule Changes Shot Down By SenateThe Senate has dealt a blow to the Federal Communications Commission and the Bush administration… Continue reading MediaTelINSIGHT: Nielsen Confirms Upturn In TV Adspend
The next generation of mobile phones, dubbed ‘smartphones’, are set to be commonplace by 2007 and by 2008, most will have built-in digital cameras as the two handset technologies become merged into one. However, according to a new report from InStat/MDR, whilst these two mobile categories should have a bright future, there are still a… Continue reading Smartphones Struggle For User Acceptance, Says InStat
Advertisers should pay more attention to the lucrative over fifties market, according to new research which reveals that the majority of this age group believe their money is for spending.A study carried out by web portal 50 Connect claims that today’s over fifties are more financially secure than any other generation before them. It also… Continue reading Research Reveals Spending Power Of Over Fifties
