Capital Radio has created a new entertainment division within its brand sales department in an attempt to maximise cross-platform promotions.The new team is designed to meet the special demands of music and entertainment advertisers by creating new opportunities to combat the decline in revenue from music and record brands, while exploiting the surge in growth… Continue reading Capital Expands Brand Sales With New Entertainment Team
Emap looks set to shake-up the men’s magazine market with the launch of the first weekly title targeting males interested in sport, news, entertainment, gossip and glamorous women.Reports suggest that the £8 million launch, codenamed Operation Tyson, could take place within the next few months and will build on the success of Emap’s existing weekly… Continue reading Emap Set To Shake-Up Market With New Men’s Magazine
Chrysalis Radio’s flagship Heart 106.2 is launching a £1 million television advertising campaign this autumn to increase its profile in the London area.The campaign will air across Carlton, Channel 4, Five, GMTV and several major satellite channels. It will feature the straplines ‘Girls Night Out’ and ‘Who’s the Bloke’.The creative executions are designed to portray… Continue reading Heart To Raise Profile With £1 Million TV Campaign
Television viewers have given their support to the watershed system of programme regulation and have expressed concern over the rising levels of adult content during mainstream soap operas.New research from the BBC, the Broadcasting Standards Commission and the Independent Television Commission shows that the majority of viewers are in favour of the watershed principle and… Continue reading Viewers Give Their Support To TV Watershed
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market.Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the Competition… Continue reading ITV Merger Set For Approval Later This Week
The IPA’s digital marketing group has called on media owners to address the problem of discrepancies in ad serving statistics.New research of over 40 different campaigns across 320 media owners has highlighted the extent of the problem by revealing that 90% to 95% of all ad serving discrepancies are caused by the incorrect implementation of… Continue reading IPA Calls On Media Owners To Tackle Accountability
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market. Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the… Continue reading ITV Merger Set For Approval This Week
BSkyB has boosted its football portfolio by acquiring the right to broadcast, tape-delayed, all the Premiership games not included in its live packages for three years from the 2004/5 season. The satellite TV company is thought to have paid £60-£70 million for the privilege to show ‘near-live’ games on TV and clips of all top… Continue reading Sky Wins ‘Near-Live’ Premiership Rights
ITV giants Carlton and Granada are bracing themselves for the long awaited verdict of Patricia Hewitt, Secretary of State for Trade and Industry, on their proposed merger. The two companies announced their intention to join forces last autumn (see Carlton And Granada Enter Advanced Merger Talks) and believe that the move will enable them to… Continue reading Carlton & Granada Await Merger Decision
The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today. Last month, IN&M made an offer for eight of the titles, which were put up for sale in July (see Trinity Mirror Review Sheds NI Titles, Retains Nationals). The publishing… Continue reading Suitors Line Up For Trinity’s Irish Titles
