The Daily Telegraph is expanding its existing business coverage with the launch of a new weekly appointment supplement, Business 2 + Jobs.The new supplement will come with Thursday’s edition of the paper and will launch with a mix of business news and jobs. It will be supported by a national advertising campaign including radio activity,… Continue reading Telegraph Launches New Business Supplement
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard. At its recent annual forecasting conference, the Television Bureau of Advertising re-iterated that spot TV advertising would increase by 1-3% this year with growth… Continue reading Nielsen Confirms Upturn In TV Adspend
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard.Also On MediaTel Insight Today…FCC Rule Changes Shot Down By SenateThe Senate has dealt a blow to the Federal Communications Commission and the Bush administration… Continue reading MediaTelINSIGHT: Nielsen Confirms Upturn In TV Adspend
Advertisers should pay more attention to the lucrative over fifties market, according to new research which reveals that the majority of this age group believe their money is for spending.A study carried out by web portal 50 Connect claims that today’s over fifties are more financially secure than any other generation before them. It also… Continue reading Research Reveals Spending Power Of Over Fifties
BSkyB was seen in focus yesterday, down 1.89% following speculation that its chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch (see Ball Could Depart BSkyB After Management Restructure).The press has been rife with as yet unconfirmed speculation that Rupert Murdoch’s son James is… Continue reading Sharewatch: BSkyB Falls On Ball Speculation
A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million. The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail
Advertising groups WPP and Publicis have been linked with sports rights agency Sportfive, which is reported to have been put up for sale by its current owners. According to Reuters, potential bidders have been sent a prospectus on the business which matches up corporate sponsors with sports teams and individual players. It also sells the… Continue reading Advertising Giants Pursue Sportfive
H Bauer is to shake-up the television listings market with the launch of a new weekly magazine entitled The Total TV Guide.The new title, which launches today, will cater for the 10 million UK households with access to digital TV. It will be supported by a national TV ad campaign and a specially discounted trial… Continue reading H Bauer Goes Totally TV With New Listings Title
Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market. The latest figures from the Advertising Association and World Advertising Research Centre (WARC) show… Continue reading Growth In UK Adspend Slows During Second Quarter
