The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week.Also On MediaTel Insight… Continue reading MediaTelINSIGHT:WPP To Prosper From Ad Resurgence
Metro International has teamed up with British Airways to launch a campaign to promote London as a tourist destination across its free-sheet newspapers in five major European cities.A special four-page supplement will run in Metro editions in Stockholm, Paris, Milan, Prague and Lyon to promote British Airways’ flights to London. The special editions will include… Continue reading Metro International Teams With BA To Promote London
The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week. The Lehman Media… Continue reading WPP To Prosper From Advertising Resurgence
The use of dial-up by European businesses is set to fall as they increasingly turn to high-speed, broadband platforms for their internet connection, according to a new report from IDC. IDC says that the number of business broadband connections in Western Europe Â- 2.8 million at the end of 2002 Â- will grow by 34%… Continue reading European Businesses Turn To Broadband
US technology publishing advertising page volumes declined by 12.4% during August, according to the latest trading figures from United Business Media (UBM). This is less weak than July’s figures, when page volumes dropped by 16.5% (see US Hi-Tech Publishing Ad Volumes Fall 17% In July). During August, UBM’s CMP Media division saw a drop of… Continue reading US Technology Publishing Ad Pages Drop 12% In August
Almost 1.7 billion person to person text messages were sent across the UK’s four GSM networks during August, according to the latest figures from the Mobile Data Association (MDA). The recent heatwave did little to prevent mobile phone users from turning to text and an average of 55 million SMS messages were sent each day… Continue reading Text Messaging Craze Hots Up During August
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch. The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in… Continue reading UK Ad Revenue Forecasts From Merrill Lynch
Global revenues from consumer online subscription video streaming services will rise from $991 million during 2003 to more than $4.5 billion in 2007, according to a new report from In-Stat/MDR. The market research firm expects that Asia will be the largest market in 2007, valued at around $1.2 billion, while solid growth will also occur… Continue reading Video Streaming Services To Flourish, Says Report
The mobile phone has untold potential as a media outlet and the popularity of wireless services among young people is a plus point for marketers and content providers looking to attract impressionable consumers. Speaking at this month’s World Association of Newspapers (WAN) Young Reader Conference in Helsinki, Anssi Vanjoki, the executive vice president of Nokia… Continue reading Publishers Size Up Mobile Youth Market
The ASA has refused to uphold complaints against a series of washroom ads for Dennis Publishing’s Maxim magazine that featured a drunk man lying on the pavement by next to a pool of his own vomit.The ads appeared in pubs and clubs across the country and stated: “Ashamed? Time to read Maxim. Grow Up A… Continue reading Maxim Escapes ASA Censure Over Washroom Ads
