Children aged six and under watch an average of 2.1 hours of television each day, according to new research that could renew concerns over the level of advertising during pre-school programmes.The study carried out by the Early Learning Centre also shows that nearly 60% of children over the age of six have a television in… Continue reading Concerns Grow As Children Remain Glued To The TV
Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy.Chief executive, Gerhard Zeiler commented: “RTL Group has continued to progress in tough markets by outperforming competitors, showing strong, sometimes even record, performances in audience shares and increasing advertising… Continue reading Positive First Half For RTL And Five
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester ResearchAlso On MediaTel Insight Today…RTL Sees Signs Of Improving Ad EconomyEurope’s largest broadcaster has suggested that the worst of the advertising recession is over… Continue reading MediaTelINSIGHT:Legal Downloading To Drive Out CDs
BT and Yahoo! have formally launched their new high-speed internet service, BT Yahoo! Broadband. The co-branded offering, which became available yesterday, is designed to be the UK’s most advanced broadband internet product, combining high-quality access with a range of content and services for £29.99 per month. BT announced the joint venture with Yahoo! back in… Continue reading BT & Yahoo! Launch New Broadband Product
The ASA has refused to uphold complaints against Doritos crisps for on-pack promotion offering consumers free film rentals and cinema tickets.The front of the pack stated “Blockbuster and Odeon free movies to be won”. Complainants objected that the claim was misleading because larger packs had a greater chance of containing a free movie gamecard than… Continue reading ASA Refuses To Bag Walkers Crisps Over Film Promotion
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester Research. It is claimed that 20% of Americans engage in track downloading and half of these admit to buying fewer CDs. As a result,… Continue reading Legal Downloading To Drive Out CDs And DVDs
The Wireless Group was seen in the spotlight yesterday, up 16.13% after reporting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the near future.Telewest was seen in focus, up 28.57%. The stock… Continue reading Sharewatch: Wireless Group Rises On Strong Results
Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy
Scottish Media Group is launching a cross-media advertising platform, SMG Access, to provide clients with tailored solutions across its television, radio, cinema outdoor and online properties.Former Virgin Radio commercial director, Kathryn Jacob, has been appointed managing director of the new venture, which will create bespoke packages that deliver campaigns across SMG’s Scottish and Grampian TV,… Continue reading SMG Launches New Cross Media Sales Division
Chrysalis Radio is launching a major outdoor advertising campaign to promote its recently relaunched London-based speech station, LBC 97.3 FM.The campaign will run throughout September and will feature more than 400 48-sheet poster sites promoting the station’s flagship shows. These include the Jane Moore and John Nicolson breakfast show and the Nick Ferrari 9:00am to… Continue reading Chrysalis To Promote LBC 97.3 With Outdoor Ad Campaign
