The ASA has refused to censure a poster for Carling lager that featured an overweight figurine on a wedding cake, despite complaints that it was offensive and insulting.The poster, which appeared on the London underground, featured a wedding cake with the figures of a large bride and a miserable looking groom. The icing on the… Continue reading ASA Refuses To Crack Down On Carling’s Fat Bride Ad
ITV partners Carlton and Granada were seen in focus, down 2.36% and 2.11% respectively. The stocks have suffered from the growing belief that their merger will not go ahead without a complete divestment of both sales houses, which those close to the deal now believe to be something of a foregone conclusion.Elsewhere, BSkyB was seen… Continue reading Sharewatch: ITV Partners Fall On Negative Sentiment
SMG Remains Cautious On Advertising UpturnAndrew Flanagan, chief executive of SMG, said that he remains cautious about advertising conditions moving into the second half of the year, despite there being some signs of gradual improvement beginning in the autumn.Announcing SMG’s first half financial results today, Flanagan said that the early part of the summer months… Continue reading SMG And INM Release First Half Financial Results
The internet actually impacts more spending offline than online, according to a survey from The Dieringer Research Group. The American Interactive Consumer Survey found that in the previous twelve months, consumers spent a total of $93.1 billion on direct online purchases. However, spending on goods and services purchased offline on the basis of online research… Continue reading Internet-Influenced Offline Spending 50% Higher Than Online Spending
Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty. According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant
Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings
Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM). The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected… Continue reading US B2B Ad Volumes & Spend On The Rise
Advertising revenues at Independent News & Media (INM), the group which owns the Independent newspaper, rose by 6.8% during the first half of the year, buoyed by a strong performance in its southern hemisphere operations. INM has businesses in five primary markets – Australia, Ireland, New Zealand, South Africa and the UK. Turnover across these… Continue reading INM Boosted By Strong Southern Hemisphere Figures
The Telegraph Group has secured HSBC Bank as the exclusive six-figure sponsor of its new business sections.The deal will see the global bank sponsor five full colour special reports in the Your Business section of the Daily Telegraph on Mondays. Each report will be themed and will incorporated features and advice from HSBC and independent… Continue reading Telegraph Banks On HSBC To Sponsor Business Sections
BT announced yesterday that four out of five homes in the UK can now get ADSL broadband internet services. However, new figures from Point Topic show that Britain still trails many countries in terms of DSL penetration. By July last year, BT had succeeded in connecting two-thirds of the country to ADSL exchangers. 25 new… Continue reading INSIGHTanalysis: UK Aims To Join The Broadband Elite
