Granada Enterprises has extended its existing deal with BMI airlines, which will now become the exclusive sponsor of LWT’s weather bulletin.The new deal follows a prior agreement which saw Granada secure a range of sponsors for its regional weather bulletins, in a number of deals totalling more than £1.5 million (see Granada Brings Ray Of… Continue reading Granada Extends Weather Sponsorship Deal With BMI
BBC Magazines is today launching the first ever television ad campaign to promote its monthly women’s glossy, Eve.The £500,000 campaign, which personifies the magazine as a sassy and stylish woman, will run on UKTV for a two week period. It will return to our screens in October and twice again next spring, when it will… Continue reading Eve Hopes To Boost Sales With First Ever TV Push
Month on month analysis of the latest ABC circulation figures for August have brought good news to Daily Mirror, which saw its circulation rise above the crucial 2 million mark following its exclusive interview with Tony Martin, the farmer jailed for shooting two burglars.The title has suffered from a host of bad press following a… Continue reading ABC National Newspaper Round-Up – August 2003 (Non-Subcribers)
Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003
Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association. Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by… Continue reading Outdoor Industry Sees Ad Revenue Rise In Q2
Granada Enterprises has secured MB Games to sponsor its new ITV1 series, Celebrities Under Pressure.The new weekly show will run for six weeks from Saturday 13 September and will be hosted by Melanie Sykes. It is the latest in a long line of celebrity focused entertainment shows on ITV1 and will see celebrities living with… Continue reading Granada Secures MB Games To Sponsor Celebrity Show
E-commerce companies now spend an average of £1.58 million on direct mail, which is benefiting from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Society (DMIS).The study shows that total advertising budgets in the sector averaged £9.8 million, with just over half of the 87 companies surveyed… Continue reading Direct Mail Increases Share Of Below The Line Spend
Emap is expanding its digital radio portfolio with the launch of Mojo as its seventh national service on the Freeview platform.The station will launch later this month to coincide with the tenth anniversary of Emap’s Mojo magazine, which targets upmarket 25 to 44 year-old readers with a mix of the most influential music from past… Continue reading Emap Rolls Out Mojo Radio On Freeview Platform
IPC is launching another one shot publication off the back of its weekly entertainment magazine for women, Chat.The Chat Autumn Special is on sale for seven weeks and features a mix of real life stories, puzzles and quirky humour. The magazine, which has a coverprice of £1.50, also contains eight pages on hair and diet,… Continue reading IPC Extends Chat Spin-Off Range With New Title
Media Planning Group’s interactive arm, Media Contacts, has appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns.The agreement will see Dynamic Logic utilise its AdIndex tracking system to assess the effectiveness of campaigns for clients including Intel, Orange, Airbus and Expedia.The system provides advertisers with metrics beyond click-through rates… Continue reading MPG Appoints Dynamic Logic To Evaluate Online Campaigns
