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European mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology. Real-time billing systems are… Continue reading European Mobile Operators Struggle With New Services

The global media network Aegis Group today offered an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger performances in most of Asia-Pacific and continued weakness in Europe.Also On MediaTel Insight Today…European Mobile… Continue reading MediaTelINSIGHT: US And Asia Markets Outperform Europe

The Number’s high profile 118 118 campaign featuring two seventies-style long distance runners was the most written about ad in the UK national press last month, according to the latest Ads That Make News survey from Propeller Communications.The study shows that the ads, created by WCRS to publicise the new directory enquiries service, have clearly… Continue reading 118 118 Runners Finish First In Ads That Make News Survey

Chrysalis Radio has promoted Sarah Pomroy to the role of co-funding director with responsibility for leading a team dedicated to attracting advertisers to the group’s three analogue networks.Over the last few years the co-funding team has brought together a range of consumer brands and retailers and has worked on combining client spend to create tailored… Continue reading Chrysalis Radio Promotes Pomroy To Co-Funding Director

Advertisers are going to increasing lengths to achieve cut through in the cluttered marketplace and toy manufacturer Tomy has emblazoned its logo across a pregnant woman’s stomach to create the first ever ‘branded bump’.The stunt, which took place in Oxford Street last week, was a one off designed to raise awareness of Tomy’s MicroBabies toy… Continue reading Belly Branding Hits The High Street

IPC Ignite is relaunching its veteran music title, NME, with the support of an extensive above the line marketing campaign.The relaunched title, which goes on sale on 16 September, is the latest in a line of initiatives designed to strengthen the NME brand following the appointment of Conor McNicholas as editor last year.NME saw its… Continue reading IPC Relaunches NME With Above The Line Campaign

Aegis Group, the global media and advertising network, has reported revenues up by 7.8% in the first half of 2003, in what the group describes as ‘patchy’ market conditions. Pre-tax profits remained more or less flat at £30.9 million, up from £30.0 million in H1 2002. Aegis Media – which includes Carat, Vizeum, Posterscope and… Continue reading Aegis Posts Improving Revenues In ‘Patchy’ Conditions

BSkyB was seen in focus yesterday, dipping 1.04% to close at 661˝p despite reports the satellite broadcaster is planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures (see BSkyB Restructures Pricing Scheme To Boost Sky Plus).SMG was… Continue reading Sharewatch: BSkyB Dips After News Of Price Plan Change

After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising

BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures.Reports suggest that sales of Sky Plus have so far been disappointing, with just 105,000 people buying the integrated video recorder and satellite receiver,… Continue reading BSkyB Restructures Pricing Scheme To Boost Sky Plus