Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail
H Bauer is to shake-up the television listings market with the launch of a new weekly magazine entitled The Total TV Guide.The new title, which launches today, will cater for the 10 million UK households with access to digital TV. It will be supported by a national TV ad campaign and a specially discounted trial… Continue reading H Bauer Goes Totally TV With New Listings Title
Telegraph.co.uk has created an online promotional campaign with the Savoy Group offering readers the chance to win a range of luxurious prizes and exclusive offers.The Savoy Group will run advertising across the telegraph.co.uk network until 25 October to market the campaign. There will also be editorial features on selected channels such a travel, fashion and… Continue reading Telegraph Secures Savoy Group For Online Campaign
Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004.Also On MediaTel Insight Today…DSL Is Not The Golden Egg For Telcos, Says ReportDSL has… Continue reading MediaTelINSIGHT: Zenith Sees Signs Of Ad Recovery
Trinity Mirror chief executive Sly Bailey has received a vote of support from an unlikely source as she presses ahead with her revamp at the newspaper publisher. Tweedy Browne, a New-York based investment firm, which holds a 5.5% stake in Trinity, told the Financial Times that there were signs that Bailey was “making the right… Continue reading Bailey Wins Approval For Trinity Strategy
Mark Reen, former group ad sales director for IPC’s tx and Connect divisions, has been appointed to the same role at IPC SouthBank, as part of a realignment of IPC Advertising’s senior management team.Reen will be replaced by Neil Perkin, previously corporate account director, who will expand his responsibilities to head up the IPC tx… Continue reading IPC Advertising Restructures Senior Management Team
Ulster Television (UTV) continued to outperform the ITV Network in advertising revenue growth during the first half of the year, reporting a 1% rise in airtime revenues, as against ITV’s 5% decline. This pushed UTV’s share of total ITV revenue up to a record 2.4%. Ulster TV has consistently outperformed its ITV franchise peers for… Continue reading Ulster TV Continues To Outperform ITV In First Half
Trinity Mirror was seen in the spotlight, up 1% in week on week analysis after a leading US investor reportedly expressed faith in the company’s chief executive, Sly Bailey, and retreated over its calls for the group to sell off its national newspaper titles.The New York-based investment firm, which holds a 5.5% stake in Trinity… Continue reading Sharewatch: Trinity Rises As Bailey Triumphs
Cable firm Telewest Communications has finalised restructuring plans and agreed a debt-for-equity swap that will leave shareholders with just 1.5% of the company.Protracted talks with bondholders, notably W.R.H Huff Asset Management, Liberty Media and IDT Corporation, have resulted in a deal which will see £3.5 billion of Telewest debts exchanged for shares.The refinancing process was… Continue reading Telewest Agrees Restructuring Deal
Ulster Television (UTV) continued to outperform the ITV Network in advertising revenue growth during the first half of the year, reporting a 1% rise in airtime revenues, as against ITV’s 5% decline. This pushed UTV’s share of total ITV revenue up to a record 2.4%.Ulster TV has consistently outperformed its ITV franchise peers for some… Continue reading Ulster TV Continues To Outperform ITV In First Half
