US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer.Also On MediaTel Insight Today…Rights Issue Underway At NTLUK cable operator NTL is to proceed with a $1 billion rights issue as it seeks to… Continue reading MediaTelINSIGHT: Online Advertising Back In Fashion
US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer. Speaking at MediaPost’s annual Forecast 2004 conference in New York last week, Ramsey told delegates that total US online adspend would easily surpass last… Continue reading Online Advertising Back In Fashion, Says Research Head
Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July. The latest data from American Business Media (ABM) shows that ad spending was 7.9% lower in July 2003 than in the same month last year. Pages declined by 9.7% with all twelve… Continue reading US B2B Advertising Slows In July
The market for multi-channel television has experienced unprecedented growth so far this year and now extends to more than 10 million homes in the UK, according to a new study from Continental Research. The Autumn 2003 Digital TV Report reveals that the successful launch of Freeview and growth of the Sky digital subscriber base has… Continue reading Digital TV Now Reaches More Than 10 Million UK Homes
Global cinema admissions will fall by 3.8% in 2003 to 8.46 billion, according to a new report from Informa Media Group. This follows a strong year in 2002, after declines in 1998, 1999 and 2000. At the same time, overall global box office receipts will fall by 2.6% to $20.1 billion in 2003. This is… Continue reading Global Cinema Admissions To Fall 3.8% In 2003
Some of the biggest-spending advertising brands are starting to move their expenditure to online advertising, driving the overall growth of the medium, according a new report from Nielsen//NetRatings. For example, Nielsen’s US-based survey has found that the business and consumer services category – which includes some of the largest advertisers such as financial services and… Continue reading Heavyweight Advertisers Turn To Online, Finds Nielsen
Mobile phone operator Vodafone has put back the launch of its 3G service by six months and will not now begin marketing its next-generation applications in the UK until the autumn of 2004. Back in 2000, Vodafone paid £5.9 billion to obtain a 3G license in the UK and was expected to have introduced a… Continue reading Vodafone Delays 3G Launch
Capital Radio was seen in focus yesterday, down 4.33%, after reporting it is expecting a 4% fall in like for like airtime advertising revenues for the year ending 30 October, despite a gradually improving environment (see UK Radio Groups See Slight Upturn In Uncertain Market).Meanwhile, rival radio company, GWR, fell by 1.09%, after revealing its… Continue reading Sharewatch: Capital Falls On Poor Guidance
There has been a sharp recovery in radio airtime sales at UBC Media Group, leading the company to upgrade its outlook for the remainder of the year, it said this morning.At the time of UBC’s AGM in August, the company said that airtime sales at the commercial division had been performing below target, in line… Continue reading UBC Sees Sharp Recovery In Radio Airtime Sales
The Food Advertising Unit has warned consumer groups against seeking a quick fix solution for the deteriorating health of Britain’s youth, following a report from the Food Standards Agency linking obesity to advertising.The FSA report concluded that children are strongly influenced by ads promoting soft drinks, sweets, snacks and breakfast cereals containing sugar (see Junk… Continue reading FAU Warns Against Curtailing Fast Food Commercials
