PHD Compass (Manchester) has secured the £2.5 million media planning and buying account for national window replacement company, Weatherseal, following a competitive pitch.The agency has been given a brief to develop press, radio, direct mail and potentially television campaigns, with the first burst of activity due to launch in October and the second burst scheduled… Continue reading PHD Compass Secures Major Account Win In Manchester
Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost. In the online poll, carried out in late-August, 39% of respondents said their demand for ad inventory had increased since the same point last year. A further 43% said it… Continue reading Advertising Demand Picks Up Stateside
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week.Also On MediaTel Insight Today…Home Networks Coming Of Age, Says JupiterHome networking is becoming an increasingly attractive option… Continue reading MediaTelINSIGHT: 2004 To Be A Banner Year For TV Advertising
Home networking is becoming an increasingly attractive option for tech-conscious families and Jupiter Research claims that the technology will be present in 27% of US households by 2008. It is estimated that there were almost 8 million home networks in existence at the end of last year, with a majority based on wired connectivity. However,… Continue reading Home Networks Coming Of Age, Says Jupiter
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising
Week on week analysis of the media sector reveals a strong performance from the Wireless Group, which was seen up 10.74% after posting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the… Continue reading Sharewatch: Wireless Group Rises On Positive Results
Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million.Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described as… Continue reading TNS Holds Steady In Soft Markets
Following an investigation of the bidding process, the European Commission is expected to register its disapproval at the way BSkyB was able to secure all four rights packages in the recent auction of live Premiership football matches. According to a report in The Observer, the commission will renew its ‘statement of objections’ if it finds… Continue reading EC Stance Threatens BSkyB Football Deal
BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian… Continue reading Shepherd Appointed As Managing Director Of Sky Interactive
BSkyB is believed to be planning a restructure of its pricing scheme in an attempt to increase the number of people buying its Sky Plus personal video recorder (PVR) service and to boost the company’s average revenue per user (APRU) figures. Reports suggest that sales of Sky Plus have so far been disappointing, with just… Continue reading BSkyB Looks To Boost Sky Plus PVR Sales
