Virgin Radio is to promote Marks & Spencer’s new clothing range across its Pete & Geoff Breakfast Show, as part of the station’s Access All Areas initiative.The deal will see the breakfast show hosts invite listeners named Mark or Spencer to join them in the studio for a daily catwalk show to promote the brand’s… Continue reading Virgin Radio Launches Marks & Spencer Promotion
Trinity Mirror chief executive Sly Bailey has received a vote of support from an unlikely source as she presses ahead with her revamp at the newspaper publisher. Tweedy Browne, a New-York based investment firm, which holds a 5.5% stake in Trinity, told the Financial Times that there were signs that Bailey was “making the right… Continue reading Bailey Wins Approval For Trinity Strategy
Ambient media company, Hi-Tech Solutions, has expanded its London business development team with the appointment of Karin Jeffrey to the newly created position of sales account director.Jeffrey, formerly managing director of International Poster management in Ireland, brings 12 years experience in out-of-home planning and buying to the role, which will see her work to drive… Continue reading Hi-Tech Solutions Expands London Development Division
Ulster Television (UTV) continued to outperform the ITV Network in advertising revenue growth during the first half of the year, reporting a 1% rise in airtime revenues, as against ITV’s 5% decline. This pushed UTV’s share of total ITV revenue up to a record 2.4%. Ulster TV has consistently outperformed its ITV franchise peers for… Continue reading Ulster TV Continues To Outperform ITV In First Half
Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004.Also On MediaTel Insight Today…DSL Is Not The Golden Egg For Telcos, Says ReportDSL has… Continue reading MediaTelINSIGHT: Zenith Sees Signs Of Ad Recovery
Mark Reen, former group ad sales director for IPC’s tx and Connect divisions, has been appointed to the same role at IPC SouthBank, as part of a realignment of IPC Advertising’s senior management team.Reen will be replaced by Neil Perkin, previously corporate account director, who will expand his responsibilities to head up the IPC tx… Continue reading IPC Advertising Restructures Senior Management Team
Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004. Analysts estimate that the ad market will grow to the tune of 3.2% this… Continue reading Zenith Sees Signs Of Recovery In Ad Market
DSL has long been regarded as the killer application that will drive up fixed line revenues but a new report from Ovum suggests that it will not generate the financial windfall envisaged by the telecommunications industry. According to the study, The financial prospects for DSL, operators providing standard Digital Subscriber Line (DSL) services will be… Continue reading DSL Is Not The Golden Egg For Telcos, Says Report
Trinity Mirror was seen in the spotlight, up 1% in week on week analysis after a leading US investor reportedly expressed faith in the company’s chief executive, Sly Bailey, and retreated over its calls for the group to sell off its national newspaper titles.The New York-based investment firm, which holds a 5.5% stake in Trinity… Continue reading Sharewatch: Trinity Rises As Bailey Triumphs
On the eve of the new Champions League season, Vodafone has acquired the wireless rights to the competition for the next three years in twelve countries. Under the terms of the deal, the mobile giant will offer customers a range of content including near-live video clips from games, historic clips of UEFA Champions League matches,… Continue reading Vodafone Buys Wireless Rights To Champions League
