DoubleClick has secured several partnerships to expand its search engine marketing solutions for clients.The digital media group has signed reseller agreements with iProspect and TrafficLeader enabling it to provide natural search engine marketing services and paid search inclusion technology to clients looking to increase return on investment on the internet.DoubleClick claims the deals will help… Continue reading DoubleClick Expands Search Engine Marketing Offering
The growing spending power of school children aged between 11 and 18 is making them an increasingly lucrative market for advertisers, according to the latest study from youth research group, Vegas.The study shows that the average 13 to 14 year-old has an income of £794 per year, which is primarily derived through their regular pocket… Continue reading New Youth Research Sends Advertisers Back To School
Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency.A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see City News). This was brought… Continue reading WPP Sells Zenith Stake To Publicis
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR.Also On MediaTel Insight Today…Camera Phone Sales To Double In 2003Global sales of camera phones are set to rise to more than 50… Continue reading MediaTel Insight: Video On-Demand Gathering Pace, Says InStat
Global sales of camera phones are set to rise to more than 50 million by the end of 2003, according to a new study from analyst firm ARC Group. The report, Future Mobile Handsets 2003-2008 claims that existing mobile phone users will drive growth as they trade in their current handsets for new feature-rich models.… Continue reading Camera Phone Sales To Double In 2003
Chrysalis Radio Sales has announced plans to create a dedicated brand team to offer clients integrated sales and sponsorship opportunities across its London-based speech and news stations, LBC 97.3 FM and LBC News 1152 AM.The team, which will be managed by LBC Group head, Vicky Spencer, will work out of Chrysalis Radio’s London’s sales house… Continue reading Chrysalis Launches LBC Brand Team For National Clients
Despite their growing numbers, most people in the UK are still unfamiliar with the function of wireless hotspots, according to a recent survey. A poll carried out by Mori on behalf of Packard Bell found that just 29% of home PC users were aware that wi-fi hotspots were places where people can connect to the… Continue reading Brits Still Nonplussed By Wi-Fi
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
Future Publishing has acquired Carlton Stanhope Media’s Future Home magazine and plans to merge it with its existing Digital Home title.The move will see the significant expansion of Future’s monthly home interest magazine, which was tested with a one-off edition last Christmas and launched as a monthly stand alone title in May (see Future Publishing… Continue reading Future Expands Digital Home Magazine With Acquisition
The Telegraph is launching a radio advertising campaign to support its new Dine Out supplement, which will offer readers discounted meals at selected restaurants across the UK.The 24-page tabloid supplement will be published next Saturday and will offer readers that collect tokens from the Daily and Sunday Telegraph, specially discounted deals at 500 UK restaurants.A… Continue reading Telegraph To Promote Discount Dining With Ad Campaign
