WPP was seen in focus yesterday, down 1.98% following news it had sold its 25% stake in ZenithOptimedia for $75 million to Publicis, which now has full control of the media buying agency (see WPP Sells Zenith Stake To Publicis).Elsewhere ITV partners, Carlton and Granada were also seen in the spotlight, down 2.91% and 3.70%… Continue reading Sharewatch: WPP Falls Following Zenith Sale
Viacom Outdoor is launching a unique six-week ad campaign to promote Mercedes Benz at Waterloo railway station in London.The campaign will see the luxury car brand showcase the safety features of the its new CLK Cabriolet through a series of 36 specially designed and illustrated panels along the ‘trav-o-lator’ moving walkway that links Waterloo mainline… Continue reading Viacom Outdoor Embarks On Media First With Mercedes
DoubleClick has secured several partnerships to expand its search engine marketing solutions for clients.The digital media group has signed reseller agreements with iProspect and TrafficLeader enabling it to provide natural search engine marketing services and paid search inclusion technology to clients looking to increase return on investment on the internet.DoubleClick claims the deals will help… Continue reading DoubleClick Expands Search Engine Marketing Offering
The growing spending power of school children aged between 11 and 18 is making them an increasingly lucrative market for advertisers, according to the latest study from youth research group, Vegas.The study shows that the average 13 to 14 year-old has an income of £794 per year, which is primarily derived through their regular pocket… Continue reading New Youth Research Sends Advertisers Back To School
Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency.A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see City News). This was brought… Continue reading WPP Sells Zenith Stake To Publicis
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR.Also On MediaTel Insight Today…Camera Phone Sales To Double In 2003Global sales of camera phones are set to rise to more than 50… Continue reading MediaTel Insight: Video On-Demand Gathering Pace, Says InStat
Global sales of camera phones are set to rise to more than 50 million by the end of 2003, according to a new study from analyst firm ARC Group. The report, Future Mobile Handsets 2003-2008 claims that existing mobile phone users will drive growth as they trade in their current handsets for new feature-rich models.… Continue reading Camera Phone Sales To Double In 2003
Chrysalis Radio Sales has announced plans to create a dedicated brand team to offer clients integrated sales and sponsorship opportunities across its London-based speech and news stations, LBC 97.3 FM and LBC News 1152 AM.The team, which will be managed by LBC Group head, Vicky Spencer, will work out of Chrysalis Radio’s London’s sales house… Continue reading Chrysalis Launches LBC Brand Team For National Clients
Despite their growing numbers, most people in the UK are still unfamiliar with the function of wireless hotspots, according to a recent survey. A poll carried out by Mori on behalf of Packard Bell found that just 29% of home PC users were aware that wi-fi hotspots were places where people can connect to the… Continue reading Brits Still Nonplussed By Wi-Fi
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR. The report says that as of mid-2003, almost 4 million cable TV subscribers were regularly using the service to watch films, packaged… Continue reading Video On-Demand Gathering Pace, Says InStat
