National speech-based radio station, talkSPORT, has secured the Niquitin CQ to sponsor its extensive Grand Prix coverage.Niquitin CQ is also sponsoring the BMW Williams Formula One team, in a unique turn-around for the sport, which has been traditionally supported by tobacco companies such as Marlborough (see UK Tobacco Ad Ban Passed By Parliament).The sponsorship comes… Continue reading TalkSPORT Secures Niquitin For Grand Prix Sponsorship
BBC music stations Radio 1 and Radio 2 were the big hits of the summer, according to the latest research from electronic measurement company, GfK.The latest set of results from the contentious National Broadcast Media Survey show that the two BBC stations attracted an extra 2.25 million listeners at the height of the summer season,… Continue reading GfK Claims BBC Music Stations Boosted By Heatwave
Capital Radio has revealed a series of changes designed to reposition its flagship 95.8 Capital FM station to its core youth audience.The initiative, headed by Capital FM’s new managing director, Keith Pringle, will see the London-based station reposition its evening line-up to target the lucrative 25 to 34 year-old audience.The station will launch a special… Continue reading 95.8 Capital FM Repositions For Youth Audience
Once again MediaTel Group are running a sports quiz to raise money for Whizz-Kidz. Last year’s quiz raised over £5,000 and this year we want to raise even more.You don’t need to be a sporting know-all to enter – as some of last year’s winners will testify! All you need to do is predict the… Continue reading MediaTel Group Sports Quiz Returns
ITV giants Carlton and Granada have rebuffed advances from two US media groups that have expressed an interest in buying a single ITV group. According to reports, Viacom and Saban Capital Group have both indicated that they might bid for ITV if Carlton and Granada’s planned £4 billion merger gets the go-ahead.Reports from last weekend’s… Continue reading ITV Groups Reject US Takeover Approaches
Emap Advertising is attempting to inject more creativity into its sales offering with the launch of an new initiative called Emap Create.The division has been created in response to the increasing demand from agencies and clients for strategic solutions that go beyond conventional campaigns. It will bring together creative resources from across Emap’s entire range… Continue reading Emap Advertising To Boost Sales Creativity
Daily Mail & General Trust, publisher of the Daily Mail newspaper, today said that its most advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division.Associated has seen ongoing weakness in the national display advertising market, as well as in the London classified market.… Continue reading Daily Mail Sees Ongoing Weakness In National Advertising
The number of people conducting banking transactions over the internet has increased by almost 80% over the last two years, according to a new report from Nielsen//NetRatings. The number of US adults carrying out banking tasks online has grown from 13 million to 23 million since the autumn of 2001.Also On MediaTel Insight Today…Sluggish Local… Continue reading MediaTelINSIGHT: Online Banking Paying Dividends
Chrysalis radio was seen in focus yesterday, up 2.89% after reporting that revenues rose by 14.8% during the twelve months to 31 August 2003, significantly outperforming the radio industry, which grew by just around 3% over the same period (see Chrysalis Radio Continues To Outperform Industry).Elsewhere, investors considered reports that AOL Time Warner is to… Continue reading Sharewatch: Chrysalis Rises Following Trading Update
Digital media group, Maxell, has been secured to sponsor MTV’s Euro Top 20 show and is to promote its products across the music channel’s European network.The sponsorship deal will include on-air and online credits and will launch later this month to coincide with the new autumn series of the European chart show.The on-air branding will… Continue reading MTV Teams With Maxell For Euro Top 20 Sponsorship
