Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail
H Bauer is to shake-up the television listings market with the launch of a new weekly magazine entitled The Total TV Guide.The new title, which launches today, will cater for the 10 million UK households with access to digital TV. It will be supported by a national TV ad campaign and a specially discounted trial… Continue reading H Bauer Goes Totally TV With New Listings Title
Telegraph.co.uk has created an online promotional campaign with the Savoy Group offering readers the chance to win a range of luxurious prizes and exclusive offers.The Savoy Group will run advertising across the telegraph.co.uk network until 25 October to market the campaign. There will also be editorial features on selected channels such a travel, fashion and… Continue reading Telegraph Secures Savoy Group For Online Campaign
A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million.The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch spend… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
BSkyB chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch.Murdoch, whose News Corporation controls over 35% of BSykB, is reported to be in talks with Ball about his future at the television company following the expiry of his contract in June next year.The Financial… Continue reading Ball Could Depart BSkyB After Management Restructure
US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June.Also On MediaTel Insight Today…Businesses Waking Up To WLAN SolutionsThe wireless LAN sector is set to… Continue reading MediaTelINSIGHT: US Radio Advertising Rises 3% In July
The underlying rate of UK inflation remained unchanged during August at 2.9% with cheaper holidays offsetting higher petrol and clothing costs.The latest figures from The Office Of National Statistics show that underlying inflation has now been above the Government’s 2.5% target for almost a year.The headline rate of inflation, which includes mortgage and interest payments,… Continue reading UK Inflation Remains Static During August
Advertisers should pay more attention to the lucrative over-50 market as new research reveals that over 60% believe that money is for spending.According to mature web portal, 50 connect, today’s over 50’s are more financially secure than any generation before them. The research, which was gleened from 50 connect’s 120,000 members also revealed that 48%… Continue reading Research Reveals Spending Power Of Over Fifties
Trinity Mirror was seen in the spotlight, up 1% in week on week analysis after a leading US investor reportedly expressed faith in the company’s chief executive, Sly Bailey, and retreated over its calls for the group to sell off its national newspaper titles.The New York-based investment firm, which holds a 5.5% stake in Trinity… Continue reading Sharewatch: Trinity Rises As Bailey Triumphs
Cable firm Telewest Communications has finalised restructuring plans and agreed a debt-for-equity swap that will leave shareholders with just 1.5% of the company.Protracted talks with bondholders, notably W.R.H Huff Asset Management, Liberty Media and IDT Corporation, have resulted in a deal which will see £3.5 billion of Telewest debts exchanged for shares.The refinancing process was… Continue reading Telewest Agrees Restructuring Deal
