WPP was seen in focus last week, up 1.54% despite warnings from chief executive, Sir Martin Sorrell, that there will be no return to the boom years of the late 1990s. However, he did predict an upturn in the advertising market next year.Elsewhere, ITV partners Carlton and Granada were seen in focus, up 3.61% and… Continue reading Sharewatch: WPP Rises Despite Negative Comments
Future Publishing’s science fiction magazine, SFX, is to launch a special one off edition dedicated entirely to Buffy The Vampire Slayer.The SFX Unofficial Buffy Collector’s Guide will contain 116 pages devoted to the popular television programme and will be covermounted 24-page booklet of photographs of the Buffy cast. The magazine will also contain a comprehensive… Continue reading SFX Launches Special Buffy Collector’s Guide
Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns
Media buying agency, Brand Connection, is to launch a £1.5 million UK advertising campaign to promote Hong Kong as a holiday destination.The Hong Kong Tourism Board will unveil a major print, outdoor and TV promotion in an attempt to to repair the damage caused to its tourist industry by the recent SARS virus. The ads… Continue reading Brand Connection Secures Hong Kong Ad Campaign
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads
BBC director general, Greg Dyke, has a called for Government intervention to prevent the collapse of ITV as a public service broadcaster and has given his support to the proposed Carlton and Granada merger.Dyke told delegates at this year’s Edinburgh Television Festival, said that the meltdown of the advertising market and increasing competition from multichannel… Continue reading Dyke Calls On Government To Strengthen ITV
Click through rates for email marketing campaigns are increasing, suggesting there maybe more life in the medium than previously believed, according to new research from DoubleClick.The digital marketing agency’s latest Ad Spend Report for the second quarter of 2003 shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in… Continue reading New Research Reveals Strength Of Email Marketing
Former Five chief executive, David Elstein, has quashed rumours that he is looking to move into the chief executive role at ITV, should the proposed merger of Carlton and Granada proceed. Speaking at the weekend’s Guardian Edinburgh International Television Festival (GEITF), Elstein denied any interest in an executive role at ITV, despite his proposals recommending… Continue reading Elstein Rules Out ITV Bid, But Proposes New Management
The Advertising Association’s Food Advertising Unit has unveiled a new research study which shows 87% of parents don’t believe that food advertising should be banned.The Family Food Survey, which quizzed over 1,500 adults via an independent website, shows that 63% of parents cite advertising as a major influence on what type of food children asked… Continue reading Research Tackles Food Advertising To Children
Liberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following in the footsteps of MGM and Comcast (see Comcast Not In The Running For VUE). After conducting its own analysis of Vivendi Universal Entertainment’s (VUE) assets, Liberty concluded that the synergies offered are not sufficient… Continue reading Liberty Leaves VUE Auction As Shortlist Is Narrowed
