The Incorporated Society Of British Advertisers is calling on the Financial Services Authority to launch a special copy advice service for financial advertisers.ISBA fears the regulator is more concerned with introducing prescriptive new rules that will apply rigidly to all financial ads, rather than with working constructively with those in the industry.The industry body claims… Continue reading ISBA Urges FSA To Introduce Ad Approval System
AOL Time Warner is to drop AOL from its name in a symbolic move to distance the corporation from its ill-fated merger at the height of the dotcom boom.It is understood the move will be discussed at today’s board meeting and the group will revert back to the TWX stock ticker symbol that Time Warner… Continue reading AOL Time Warner Set To Drop AOL From Name
Times Newspapers has appointed former News Group ad director, Mike Gordon, to the newly created position of commercial director.Gordon will be responsible for overseeing the group’s entire advertising department, as well as News International Enterprises and Times Digital. He will report to the company’s general manager Paul Hayes.The new position, which involves working closely with… Continue reading Times Newspapers Appoints New Commercial Head
Condé Nast and Ministry Of Sound’s recently launched lifestyle title Trash is to receive a complete re-vamp after just one issue.The Trash title is to be scrapped and the magazine renamed Ministry following a disappointing lack of brand synergy. The new magazine will be launched in January and will be quarterly instead of bi-monthly.President of… Continue reading Trash Rubbishes Closure Rumours With Relaunch
The Independent is believed to be considering plans to launch a tabloid version of the newspaper sometime later this month, in an attempt to increase circulation.Reports suggest that the new version of the title will be aimed at commuters in the London metropolitan area looking for an upmarket read in a smaller format.The publisher is… Continue reading Independent Prepares To Launch Tabloid Trial Version
On-demand television services may be the saviour of cash-strapped cable operators which have sunk huge investments into developing their digital TV platforms only to receive little ROI from consumers, according to analysts at the McKinsey Quarterly.Also On MediaTel Insight Today…One In Ten Global Internet Users Has Broadband, Says StudyThe number of worldwide broadband subscribers increased… Continue reading MediaTelINSIGHT: Will On-Demand Save Cable?
BSkyB was seen in focus yesterday, down 1.89% following speculation that its chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch (see Ball Could Depart BSkyB After Management Restructure).The press has been rife with as yet unconfirmed speculation that Rupert Murdoch’s son James is… Continue reading Sharewatch: BSkyB Falls On Ball Speculation
Broadband Britain came a step closer yesterday with news that BT is converting almost 100 of its phone boxes into special Wi-Fi hotspots.The telecoms operator plans to have installed BT Openzone access points in 91 broadband enabled pay phones by the end of this week and more than 200 kiosks will have the service by… Continue reading Broadband Britain Boosted By New Wi-Fi Hotspots
Over 12.6 million UK homes now have internet access and with the increasing popularity of broadband creating a range of new opportunities for advertisers, the internet is well on its way to becoming a mass market medium.The Autumn 2003 Internet Report from Continental Research shows that the proportion of adults with at home internet access… Continue reading Feature: Online Advertising For The Masses
Emap is launching its celebrity entertainment magazine, Heat, as a national music radio station on Freeview at the end of this month.Heat Radio, which is the first of Emap’s non-music titles to launch on the platform, will reflect the magazine’s irreverent take on the celebrity scene and the music policy will feature tracks from the… Continue reading Emap Hots Up With Launch Of Heat Radio On Freeview
