IPC is launching another one shot publication off the back of its weekly entertainment magazine for women, Chat.The Chat Autumn Special is on sale for seven weeks and features a mix of real life stories, puzzles and quirky humour. The magazine, which has a coverprice of £1.50, also contains eight pages on hair and diet,… Continue reading IPC Extends Chat Spin-Off Range With New Title
Media Planning Group’s interactive arm, Media Contacts, has appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns.The agreement will see Dynamic Logic utilise its AdIndex tracking system to assess the effectiveness of campaigns for clients including Intel, Orange, Airbus and Expedia.The system provides advertisers with metrics beyond click-through rates… Continue reading MPG Appoints Dynamic Logic To Evaluate Online Campaigns
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester Research. It is claimed that 20% of Americans engage in track downloading and half of these admit to buying fewer CDs. As a result,… Continue reading Legal Downloading To Drive Out CDs And DVDs
The Wireless Group was seen in the spotlight yesterday, up 16.13% after reporting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the near future.Telewest was seen in focus, up 28.57%. The stock… Continue reading Sharewatch: Wireless Group Rises On Strong Results
Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy
Scottish Media Group is launching a cross-media advertising platform, SMG Access, to provide clients with tailored solutions across its television, radio, cinema outdoor and online properties.Former Virgin Radio commercial director, Kathryn Jacob, has been appointed managing director of the new venture, which will create bespoke packages that deliver campaigns across SMG’s Scottish and Grampian TV,… Continue reading SMG Launches New Cross Media Sales Division
Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy. The Bertelsmann-owned group saw its share of audience and adspend rise in Germany, where the market appears to have bottomed out. There are also encouraging signs in other… Continue reading Positive First Half For RTL And Five
Chrysalis Radio is launching a major outdoor advertising campaign to promote its recently relaunched London-based speech station, LBC 97.3 FM.The campaign will run throughout September and will feature more than 400 48-sheet poster sites promoting the station’s flagship shows. These include the Jane Moore and John Nicolson breakfast show and the Nick Ferrari 9:00am to… Continue reading Chrysalis To Promote LBC 97.3 With Outdoor Ad Campaign
Vivendi Universal has entered exclusive negotiations with General Electric aimed at merging its entertainment assets with those of US television network NBC. Any deal would result in the creation of NBC Universal, the world’s sixth-largest media group, valued at more than $40 billion. The company will encompass the national, local and cable stations of NBC… Continue reading Vivendi-NBC Merger In The Offing
Emap has secured a multi-platform deal with Clear Channel Entertainment to promote Linkin Park’s forthcoming UK tour.The deal is the first of its kind between Emap and a tour promoter and includes a range of activity on Kerrang! brand properties including Kerrang.com, Aloud.com, Kerrang TV, Kerrang Digital and the K!Text! SMS facility.Commenting on the arrangement,… Continue reading Emap Seals Multi-Platform Ad Deal With Clear Channel
