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Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003

Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association. Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by… Continue reading Outdoor Industry Sees Ad Revenue Rise In Q2

Wi-fi hardware shipments increased by an impressive 45% in the second quarter of 2003 as the technology began to get more recognition from businesses and consumers. InStat/MDR reports that 9.9 million wi-fi hardware units were dispatched in the three months to end-June, up from 6.9 million in Q1. 802.11b still accounts for a majority of… Continue reading Wi-Fi Market Gathers Steam In Second Quarter

Even in times of economic uncertainty, young people are enthusiastic shoppers and therefore remain a prime market for advertisers, judging from a new survey by Harris Interactive. The YouthPulse study analysed the income, spending and savings habits of young Americans in the 8-21 age range, the so-called Generation Y. It deduced that while the economic… Continue reading Generation Y Looks To Carry On Spending

The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest. The research firm said that sales were encouraging in all markets with total shipments up by 2% on the first quarter (see Record… Continue reading Mobile Phone Sales Climb Again

The Television Bureau of Advertising holds its annual autumn forecasting conference in New York today at a time when there are encouraging signs of growth in the spot TV market. Comparisons with 2002 were expected to be difficult because of the boost given to US TV revenues by the Winter Olympics and the political season.… Continue reading Advertisers Switching Back To Spot TV

Emap was seen in the spotlight yesterday, up 2.09% on positive sentiment, benefiting from the broader market rally.Elsewhere, Cable and Wireless was seen up 4.55% amid reports that it is in negotiations to sell its loss making US arm to management.Pan-European broadcaster, RTL, was also in focus after reporting a 40% increase in profits for… Continue reading Sharewatch: Emap Rises On Positive Sentiment

MTV has secured a range of high profile blue chip companies to sponsor its forthcoming Europe Music Awards, in deals believed to be worth a total of £10 million.American Express, Vodafone live! Replay and Foot Locker will sponsor the awards, which will be held in Edinburgh on the 6 November. The event regularly attracts a… Continue reading MTV Secures Blue Chip Sponsors For Music Awards

The IPA has welcomed the return of Janet Hull as head of marketing in a consultancy role that will see her take on responsibility for achieving the objectives set out in the IPA’s Five Year Plan.Hull’s first task will be to develop a coherent marketing plan for the IPA. She will also work to implement… Continue reading IPA Welcomes Return Of Hull As Head Of Marketing

The latest ABC figures for the six months ending June 2003 revealed the increasing popularity of celebrity magazines; Heat and Now. Corresponding display ad revenues for the same period also confirmed the strength of the sector and there appears to be no limit to the inexorable growth of the public’s obsession with the lives of… Continue reading Feature: Emap Turns Up The Heat On Celebrity Stalwarts