Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy.Chief executive, Gerhard Zeiler commented: “RTL Group has continued to progress in tough markets by outperforming competitors, showing strong, sometimes even record, performances in audience shares and increasing advertising… Continue reading Positive First Half For RTL And Five
Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy. The Bertelsmann-owned group saw its share of audience and adspend rise in Germany, where the market appears to have bottomed out. There are also encouraging signs in other… Continue reading Positive First Half For RTL And Five
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester ResearchAlso On MediaTel Insight Today…RTL Sees Signs Of Improving Ad EconomyEurope’s largest broadcaster has suggested that the worst of the advertising recession is over… Continue reading MediaTelINSIGHT:Legal Downloading To Drive Out CDs
Vivendi Universal has entered exclusive negotiations with General Electric aimed at merging its entertainment assets with those of US television network NBC. Any deal would result in the creation of NBC Universal, the world’s sixth-largest media group, valued at more than $40 billion. The company will encompass the national, local and cable stations of NBC… Continue reading Vivendi-NBC Merger In The Offing
BT and Yahoo! have formally launched their new high-speed internet service, BT Yahoo! Broadband. The co-branded offering, which became available yesterday, is designed to be the UK’s most advanced broadband internet product, combining high-quality access with a range of content and services for £29.99 per month. BT announced the joint venture with Yahoo! back in… Continue reading BT & Yahoo! Launch New Broadband Product
The ASA has refused to uphold complaints against Doritos crisps for on-pack promotion offering consumers free film rentals and cinema tickets.The front of the pack stated “Blockbuster and Odeon free movies to be won”. Complainants objected that the claim was misleading because larger packs had a greater chance of containing a free movie gamecard than… Continue reading ASA Refuses To Bag Walkers Crisps Over Film Promotion
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester Research. It is claimed that 20% of Americans engage in track downloading and half of these admit to buying fewer CDs. As a result,… Continue reading Legal Downloading To Drive Out CDs And DVDs
Carlton has secured a deal with Westmill Foods that will see its new range of Ken Hom products sponsor ITV1’s daytime chat show, Today With Des And Mel.The deal includes full broadcast sponsorship of the series, which returns to ITV1 next week for its autumn run. Celebrity chef Ken Hom and his new pan-Asian range… Continue reading Carlton Secures Sponsor For ITV’s Today With Des And Mel
ISBA is urging online media buyers to only book advertising space on websites that have been fully audited by ABC Electronic.Over the past few years ISBA has been working to ensure that ABCe becomes established as the standard auditing service for UK websites. The industry body is now calling on all advertisers to make use… Continue reading ISBA Urges Online Media Buyers To Support ABCe Audits
AOL has finally confirmed that it has signed a high-profile deal with Dixons to promote its dial-up internet services in the electrical retailer’s 1,100 stores throughout the UK.The deal, which is thought to be worth around £100 million, follows the decision taken by rival internet service provider, Freeserve, not to renew its exclusive five year… Continue reading AOL Signs Major Internet Marketing Deal With Dixons
