Chrysalis Radio has secured Telewest Broadband as the six-figure sponsor of Heart 100.7 in the West Midlands.The 12-month deal, planned and negotiated by Media Insight, will run during Nick Piercy’s Evening Drivetime show and will promote Telewest Broadband’s blueyonder 2Mb internet service, which claims to be four times faster than other leading broadband suppliers.On air… Continue reading Chrysalis Brings Telewest To Heart Of West Midlands
Carlton was seen in focus yesterday, down 4.28% as continued concerns over its proposed merger with Granada weighed heavily on the stock.Senior executives at this year’s Media Guardian Edinburgh Television Festival have suggested that the proposed merger will go ahead even if the Government forces them to sell off their airtime sales houses (see ITV… Continue reading Sharewatch: Carlton Falls On Bearish Sentiment
The role of the BBC in the increasingly crowded media marketplace has been the source of much debate and the issue topped the bill once again at this year’s Media Guardian International Edinburgh Television Festival. Tony Ball, chief-executive of BSkyB, delivered an extraordinary James MacTaggart Memorial Lecture, in which he argued that the Corporation’s executive… Continue reading NewsLine Column: James MacTaggart Memorial Lecture
Granada has attacked suggestions by former Channel Five chief executive, David Elstein, that its proposed merger with Carlton could produce more than £100 million of cost savings for the combined ITV company.Elstein, who is reportedly planning to parachute in an alternative management team to run the merged broadcaster, claims that the cost savings generated by… Continue reading Granada Dismisses Elstein’s Merger Savings Calculations
Granada has refuted suggestions by former Five chief executive, David Elstein, that the proposed merger with Carlton Communications could produce more than £100 million of cost savings for the combined ITV company. Elstein, who is reportedly planning to parachute in an alternative management team to run the merged broadcaster, claims that the cost savings generated… Continue reading Granada Dismisses Elstein’s Merger Savings Calculations
IPC’s flagship men’s lifestyle magazine, Loaded, has appointed Martin Daubney as its new editor following Scott Manson’s decision to step down to launch a new youth title.Daubney joined Loaded in February 2003 from the News of the World, where he edited the paper’s sexy sports page, Sin Bin. Prior to that, he was editor of… Continue reading IPC’s Loaded Appoints Daubney As New Editor
The merger of Carlton and Granada into one ITV company will go ahead even if the Government forces them to sell off the two airtime sales houses, according to senior executives at this year’s Guardian Edinburgh Television Festival (GEITF). Tess Alps, chairman of media buying group PHD, said: “Advertisers are realistic and we know that… Continue reading Sales House Divestment Will Not Halt ITV Merger
The US hi-tech business publishing sector saw advertising volumes decline by 16.5% during July, according to the latest figures from United Business Media‘s CMP Media division. Within this, CMP’s volumes fell by 14.8%. In the twelve months to July, the whole technology publishing market saw ad page volumes drop by 18.0% year on year. CMP… Continue reading US Hi-Tech Publishing Ad Volumes Fall 17% In July
Future Publishing’s science fiction magazine, SFX, is to launch a special one off edition dedicated entirely to Buffy The Vampire Slayer.The SFX Unofficial Buffy Collector’s Guide will contain 116 pages devoted to the popular television programme and will be covermounted 24-page booklet of photographs of the Buffy cast. The magazine will also contain a comprehensive… Continue reading SFX Launches Special Buffy Collector’s Guide
Media buying agency, Brand Connection, is to launch a £1.5 million UK advertising campaign to promote Hong Kong as a holiday destination.The Hong Kong Tourism Board will unveil a major print, outdoor and TV promotion in an attempt to to repair the damage caused to its tourist industry by the recent SARS virus. The ads… Continue reading Brand Connection Secures Hong Kong Ad Campaign
