More Industry News articles

Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM). The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected… Continue reading US B2B Ad Volumes & Spend On The Rise

BT announced yesterday that four out of five homes in the UK can now get ADSL broadband internet services. However, new figures from Point Topic show that Britain still trails many countries in terms of DSL penetration. By July last year, BT had succeeded in connecting two-thirds of the country to ADSL exchangers. 25 new… Continue reading INSIGHTanalysis: UK Aims To Join The Broadband Elite

The ASA has refused to censure a poster for Carling lager that featured an overweight figurine on a wedding cake, despite complaints that it was offensive and insulting.The poster, which appeared on the London underground, featured a wedding cake with the figures of a large bride and a miserable looking groom. The icing on the… Continue reading ASA Refuses To Crack Down On Carling’s Fat Bride Ad

ITV partners Carlton and Granada were seen in focus, down 2.36% and 2.11% respectively. The stocks have suffered from the growing belief that their merger will not go ahead without a complete divestment of both sales houses, which those close to the deal now believe to be something of a foregone conclusion.Elsewhere, BSkyB was seen… Continue reading Sharewatch: ITV Partners Fall On Negative Sentiment

SMG Remains Cautious On Advertising UpturnAndrew Flanagan, chief executive of SMG, said that he remains cautious about advertising conditions moving into the second half of the year, despite there being some signs of gradual improvement beginning in the autumn.Announcing SMG’s first half financial results today, Flanagan said that the early part of the summer months… Continue reading SMG And INM Release First Half Financial Results

Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings

The Telegraph Group has secured HSBC Bank as the exclusive six-figure sponsor of its new business sections.The deal will see the global bank sponsor five full colour special reports in the Your Business section of the Daily Telegraph on Mondays. Each report will be themed and will incorporated features and advice from HSBC and independent… Continue reading Telegraph Banks On HSBC To Sponsor Business Sections

Mobile marketing agency, Aerodeon, has launched a pan-European ad campaign following its recent global expansion.In France, the group will be launching its first consumer on-pack SMS campaign for Ballantine’s Original Character Whisky. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance… Continue reading Aerodeon Launches Pan-European Ad Campaign

Mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology.Real-time billing systems are particularly difficult… Continue reading Mobile Operators Struggle With New Services

Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty.According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the deal… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant