ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading MediaTel Insight: US Media And Communications Forecast
The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading US Media And Communications On Target For Good Recovery
WPP is expected to announce a fall in profits for the first half of 2003, when it issues interim results this week, but there is growing confidence that the advertising industry is emerging from recession. According to a report in The Observer, WPP’s chief executive Martin Sorrell does not foresee any recovery until late-2004 but… Continue reading WPP Puts Faith In The Future
BSkyB was seen in focus last week with shares falling 2.53% to close at £6.94˝, despite comfortably beating market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million (see BSkyB Results Beat Market Expectations As Subs Hit 6.8m).The satellite broadcaster has also been in the… Continue reading Sharewatch: BSkyB Falls Despite Boosting Subscribers
US newspaper advertising revenues increased by 1.6% to $11.1 billion in the second quarter of 2003, according to preliminary estimates from the Newspaper Association of America (NAA). This represents the fourth consecutive quarter of growth. National advertising spending rose by 12.8% to $2.1 billion with significant gains from telecommunications, factory automotive and coupon marketing. Retail… Continue reading Big Quarter For National Advertising As Newspaper Revenues Rise Again
BSkyB’s £1.024 billion deal with the Premier League has come under further threat following reports that rival broadcasters plan to complain to the Competition Commission that the football rights auction was unfair (see BSkyB And BBC Big Winners In Premiership Bidding Contest).It is understood the broadcasters that missed out on the rights to screen live… Continue reading Rival Broadcasters Round On BSkyB’s Premiership Deal
European cinema box office revenue will reach â‚Ź7.4 billion by 2007, a 29.8% rise on 2002’s â‚Ź5.7 billion, according to an upcoming report from Screen Digest. By 2005, cinema admissions in the European Union countries will have reached one billion, up from 910 million in 2002. Separate figures from Dodona Research show that admissions across… Continue reading European Cinema Box Office To Take €7.4bn By 2007
MTV UK and Ireland has secured Wrigley’s Extra as the six-figure sponsor of its flagship Total Request Live show.The deal, brokered by Viacom Brand Solutions and Sponsorcom, will include break bumpers and integrated sponsorship of the show, which will be supported by a terrestrial TV and national radio advertising campaign.Total Request Live, which is MTV’s… Continue reading MTV Secures Wrigley’s Extra For TRL Sponsorship
Emap Advertising has secured Nokia as a major client for its recently launched youth-targeted sales package, OneNation.The deal will see the new Nokia 3300 music phone promoted across Emap’s Kiss, Smash Hits, Friday Night Kiss and Big City Network, enabling the brand to target radio listeners under the age of 35 on a national scale.Nokia… Continue reading Emap Secures Nokia For OneNation Ad Push
