Granada Enterprises has secured MB Games to sponsor its new ITV1 series, Celebrities Under Pressure.The new weekly show will run for six weeks from Saturday 13 September and will be hosted by Melanie Sykes. It is the latest in a long line of celebrity focused entertainment shows on ITV1 and will see celebrities living with… Continue reading Granada Secures MB Games To Sponsor Celebrity Show
E-commerce companies now spend an average of £1.58 million on direct mail, which is benefiting from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Society (DMIS).The study shows that total advertising budgets in the sector averaged £9.8 million, with just over half of the 87 companies surveyed… Continue reading Direct Mail Increases Share Of Below The Line Spend
Emap is expanding its digital radio portfolio with the launch of Mojo as its seventh national service on the Freeview platform.The station will launch later this month to coincide with the tenth anniversary of Emap’s Mojo magazine, which targets upmarket 25 to 44 year-old readers with a mix of the most influential music from past… Continue reading Emap Rolls Out Mojo Radio On Freeview Platform
IPC is launching another one shot publication off the back of its weekly entertainment magazine for women, Chat.The Chat Autumn Special is on sale for seven weeks and features a mix of real life stories, puzzles and quirky humour. The magazine, which has a coverprice of £1.50, also contains eight pages on hair and diet,… Continue reading IPC Extends Chat Spin-Off Range With New Title
Media Planning Group’s interactive arm, Media Contacts, has appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns.The agreement will see Dynamic Logic utilise its AdIndex tracking system to assess the effectiveness of campaigns for clients including Intel, Orange, Airbus and Expedia.The system provides advertisers with metrics beyond click-through rates… Continue reading MPG Appoints Dynamic Logic To Evaluate Online Campaigns
The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…Advertisers Switching Back To Spot TVThere there are encouraging signs of growth in the spot TV market with spending up… Continue reading MediaTelINSIGHT: Mobile Phone Sales Climb Again
A US federal court yesterday moved to block controversial new media ownership rules put forward by the Federal Commissions Commission (FCC). Under current rules, media firms are allowed to reach up to 35% of the national television audience through local TV station ownership. In June, the FCC’s commissioners voted 3-2 in favour of raising the… Continue reading Court Delays New FCC Ownership Rules
Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy. The Bertelsmann-owned group saw its share of audience and adspend rise in Germany, where the market appears to have bottomed out. There are also encouraging signs in other… Continue reading Positive First Half For RTL And Five
Vivendi Universal has entered exclusive negotiations with General Electric aimed at merging its entertainment assets with those of US television network NBC. Any deal would result in the creation of NBC Universal, the world’s sixth-largest media group, valued at more than $40 billion. The company will encompass the national, local and cable stations of NBC… Continue reading Vivendi-NBC Merger In The Offing
The ASA has refused to uphold complaints against Doritos crisps for on-pack promotion offering consumers free film rentals and cinema tickets.The front of the pack stated “Blockbuster and Odeon free movies to be won”. Complainants objected that the claim was misleading because larger packs had a greater chance of containing a free movie gamecard than… Continue reading ASA Refuses To Bag Walkers Crisps Over Film Promotion
