The amount of rich media advertising in the average online campaign has increased significantly over the last year due to its growing effectiveness, according to new research from Dynamic Logic and Nielsen//NetRatings.The research shows the higher cost of using rich media in online advertising campaigns is justified by a better return on investment. It states:… Continue reading Research Confirms Growing Power Of Rich Media Ads
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
Future Publishing has acquired Carlton Stanhope Media’s Future Home magazine and plans to merge it with its existing Digital Home title.The move will see the significant expansion of Future’s monthly home interest magazine, which was tested with a one-off edition last Christmas and launched as a monthly stand alone title in May (see Future Publishing… Continue reading Future Expands Digital Home Magazine With Acquisition
The Telegraph is launching a radio advertising campaign to support its new Dine Out supplement, which will offer readers discounted meals at selected restaurants across the UK.The 24-page tabloid supplement will be published next Saturday and will offer readers that collect tokens from the Daily and Sunday Telegraph, specially discounted deals at 500 UK restaurants.A… Continue reading Telegraph To Promote Discount Dining With Ad Campaign
The second half of 2003 promises to be as difficult for ITV as the first with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading MediaTel Insight: ITV Treads Water In Difficult Seas
WPP was seen under pressure yesterday, inching up 0.13% despite broader market optimism. The group is expected to announce a fall in profits for the first half of 2003 when it issues its interim results this week (see WPP Puts Faith In The Future).Elsewhere, Carlton fell 0.55% despite the bullish market. Investors continue to consider… Continue reading Sharewatch: WPP Falters Ahead Of Results
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%. In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54… Continue reading Financial Probe Impacts On Hollinger Profits
As broadcast media channels turn up the volume of premium rate SMS promotions, Nick Wiggin, mobile marketing specialist at WhoHow, argues that most consumers are savvy enough to know what’s going on with text promotions, while short sighted media owners risk suffering long term negative association with their brand from those consumers that do not… Continue reading NewsLine Column: Premium Rate SMS – Risk vs Reward
Support for the BBC’s public funding system has received a boost after just 17% of consumers said they wouldn’t object to seeing advertising on the Corporation’s channels, according to the latest research from Key Note.The study shows that women are slightly more opposed to an advertising friendly BBC than men, while just 9% of the… Continue reading Consumers Switch Off To Ads On BBC Channels
The number of Britons using online banking services is set to hit 11.5 million by the end of the year, according to a new report from Datamonitor. The number of online bankers has almost doubled since the height of the dotcom boom in 2000 when they numbered 5.6 million. Moreover, traffic to online banking sites… Continue reading Britons Cash In On Online Banking
