Emap has reaffirmed its commitment to email advertising and has extended its agreement with digital marketing group Bluestreak to introduce a raft of new initiatives.Emap sent 60 million emails this year across its 20 brands including FHM, Empire, Smash Hits and New Woman. Bluestreak has been developing email campaigns for Emap for the past three… Continue reading Emap Extends Email Marketing With Bluestreak
Maiden Outdoor has secured the contract to market 6-sheet posters across Birmingham’s Bullring shopping and leisure site.The re-vamped Bullring promises to bring ‘shopping heaven’ to Birmingham, with 26 football pitches worth of shops, boutiques and restaurants. Maiden will dominate the 6-sheet advertising in the centre, which was planned in from an early stage.There will be… Continue reading Maiden Secures Bullring Contract In Birmingham
Independent News & Media is reported to have made a £40 million bid for Trinity Mirror’s Irish titles but the offer does not include the Belfast News Letter.The publishing group, headed by Tony O’Reilly, already owns the Belfast Telegraph and had been seen a strong contender for the newspapers, which were put up for sale… Continue reading O’Reilly Submits Bid For Trinity’s Irish Titles
Capital is to broadcast commercial radio’s first ever 90 second advertorial to promote the release of the popular children’s novel, Harry Potter, on BBC audiobooks.The ad, which features snippets of the book read by Stephen Fry, will run across Newslink’s 265 stations from Monday next week. The extended execution will be broadcast daily at 8.00am… Continue reading Capital Radio To Broadcast Extended Harry Potter Ad
Culture Secretary, Tessa Jowell, has called the future role and structure of the BBC into question and has announced details of the most extensive “root and branch” review in the Corporation’s history.Speaking at the Royal Television Society convention in Cambridge, Jowell signalled the start of a wide-ranging review that would “look afresh at the shape… Continue reading Government Details Root And Branch Review Of BBC
Granada chairman, Charles Allen, has conceded that he could accept the double divestment of ITV’s sales houses to save the broadcaster’s £4 billion merger with Carlton.Allen has been fiercely opposed to the idea that Carlton and Granada might be forced to sell-off their sales house in an attempt to calm fears over a single ITV… Continue reading Granada Chief May Accept Divestment To Save ITV Merger
The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. Poor design and “non-intuitive” systems are described as the greatest barriers to using digital TV.Also On MediaTel Insight Today…Worldwide Broadband Lines Grow 24% In… Continue reading MediaTelINSIGHT: Digital TV Should Be More User Friendly
The Daily Mail is the most popular daily newspaper amongst UK business professionals, according to the latest British Business Survey 2003.The survey, carried out by Ipsos-RSL, measures the reading habits, media consumption and business behaviour of middle and senior managers. It covers a universe of over 1.5 million business people and is backed by The… Continue reading Daily Mail Hits The Mark With Business Professionals
The number of broadband lines worldwide rose by 24.3% to 77 million during the first six months of 2003, with the fastest growth coming from the Europe, Middle East & Africa (EMEA) region, which jumped by 34.5%. According to the latest data from Point Topic, the Asia-Pacific region has the largest share of global broadband… Continue reading Worldwide Broadband Lines Grow 24% In First Half
Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan
