More Industry News articles

The long awaited recovery in the advertising economy is imminent with all the factors in place to ensure an upturn in spending in 2004, according to WPP boss Sir Martin Sorrell. Sir Martin, whose pronouncements carry considerable weight, has consistently forecast that the advertising industry would experience a ‘bath-shaped’ recovery with 2004 seen as the… Continue reading Ad Market Begins To ‘Climb Out Of The Bath’, Says WPP

Carlton has secured Danone Activia Yoghurt to sponsor its new 10-part drama series, Sweet Medicine, which is to be broadcast this autumn.The sponsorship deal, which is worth over £600,000, will begin on 4 September and will include a research tracking study to assess the effectiveness of the campaign. The sponsorship will include break bumpers and… Continue reading Danone Sweetens Up Carlton Drama

Leading cable companies around the world are proving highly successful in the broadband sector, often attracting more customers and generating higher revenues than telecommunications companies offering DSL services in the same markets. According to a survey by Point Topic cable operators have already signed up a high proportion of their customers to internet services, often… Continue reading Cable Companies Perform Strongly In Broadband Markets

Future Publishing’s flagship computer games magazine, Edge, is to celebrate its tenth anniversary with ten special covers.The special collector’s covers, which will appear in September’s issue, will each feature the ten most important genres of computer games, from adventure and puzzles to sports and strategy.Commenting on Edge’s anniversary issue, the magazine’s publisher, James Binns, said:… Continue reading Edge Celebrates Birthday With Special Editions

US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3% (see US Broadcast TV Sees Flat Revenues In… Continue reading US Television Revenues Nudge Up 2.1% In H1

GWR’s sales house, Opus, has teamed up with the Ministry Of Sound to create a unique dance show to be broadcast across the Mix network’s 31 local radio stations.Launching later this month and replacing the VibeNation slot, the Ministry Of Sound show will be broadcast on Friday and Saturday nights.It is understood Opus and Ministry… Continue reading GWR And Ministry Team Up As Dance Partners

The increasing power of satellite TV channels made up for the ongoing decline in terrestrial earnings in July, with revenues increasing 20.6% year on year.However, the increasing strength of the satellite sector may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% last month.The biggest drop came… Continue reading TV Market Round-Up July 2003 (Non-Subscribers)

UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned their backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July

Granada Enterprises is launching a £1.5 million television and outdoor advertising campaign to promote a range of products featuring its pre-school character, Engie Benjy.The ‘Is your imagination big enough?’ campaign will promote a specially produced series children’s toys based on the animated series, which features the voices of Pop Idol presenters Ant and Dec.There will… Continue reading Granada Launches £1.5 Million Pre-School Marketing Drive

The Newspaper Society has restructured its marketing department with greater emphasis on generating new business for its members.The move comes less than a month after Russell Collier took over as marketing manager following the departure of David Hoath, who left to become group advertising sales director at regional newspaper publisher Newsquest (see Newspaper Society Appoints… Continue reading Newspaper Society Restructures Marketing Operations