The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce. The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning… Continue reading British Businesess See Broadband Uptake Double
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IPC’s flagship interiors magazine, Homes and Gardens has joined forces with fabric manufacturer G.P & J. Baker to give-away a fabric covered notebook with October’s issue.The cover-mounted notebook is designed to raise awareness of Baker’s Blue Anglais fabric collection.Commenting on the partnership, Isobel McKenzie-Price, editor of Homes & Gardens said: “Giving readers an extra special… Continue reading Homes And Gardens Secures G.P & J Baker For Special Promotion
The third generation phone operator 3 is to launch a new handset to boost uptake of its services in the UK. The Motorola A920 comes on the market this week and is exclusively available to 3G subscribers. The distinctive looking phone has a full-colour widescreen display to highlight 3’s person-to-person video calling capabilities. The handset… Continue reading Advanced Handset Invigorates 3G Market
Channel 4 has appointed Michael Hodgson as its new head of corporate development, with responsibility for forging business relationships with third parties.Hodgson, who is currently investment director of the media team at venture capitalist firm, 3i, will take up his new post at the end of September. He will report to Rob Woodward, Channel 4’s… Continue reading Channel 4 Appoints New Head Of Corporate Development
AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research.Also On MediaTel Insight Today…British Businesess See Broadband Uptake DoubleThe number of British companies with broadband internet access has more than doubled over… Continue reading MediaTel Insight: Mixed Fortunes For Leading Agencies
Week on week analysis of the media sector reveals a strong performance for Capital, which rose 10.95% to 557˝p. However, dealers attributed the increase to a squeeze in low volume trading.Elsewhere, ITV partners Carlton and Granada were seen in focus, down 6.56% and 7.03% respectively. However, ITV’s director of programmes, Nigel Pickard, recently outlined plans… Continue reading Sharewatch: Capital Rises On Positive Sentiment
Five has appointed head of factual, Dan Chambers, as its new director of programmes, replacing the outgoing Kevin Lygo, who is leaving to return to Channel 4 (see Lygo Set To Return To Channel 4).Chambers joined Five in November 2001 and has been responsible for commissioning programmes such as Britain’s Finest, World War One In… Continue reading Five Picks Chambers As New Director Of Programmes
Ad agencies Ogilvy & Mather and OgilvyOne have unveiled a new brand motivation programme, which will use dance-based training to increase creativity.The project is part of the Arts & Business New Partners programme, which is designed to help businesses try something new with the arts and improve employee interaction.Ogilvy believes the study of dance movement… Continue reading Ogilvy Employs Dance To Lift Creative Spirit
A new generation of so-called ‘super youth’ consumers are extending their carefree lifestyles well past their late twenties and into their thirties, according to new research from Emap.The study claims that this new group of consumers is living proof that the rules of youth marketing can apply far beyond the age of 24, which is… Continue reading Research Reveals Importance Of Super Youth Consumers
The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase. The latest results show that advertising expenditure in the six… Continue reading US Advertising Spend Rises 6.8% In First Half
