Advertisers are going to increasing lengths to achieve cut through in the cluttered marketplace and toy manufacturer Tomy has emblazoned its logo across a pregnant woman’s stomach to create the first ever ‘branded bump’.The stunt, which took place in Oxford Street last week, was a one off designed to raise awareness of Tomy’s MicroBabies toy… Continue reading Belly Branding Hits The High Street
IPC Ignite is relaunching its veteran music title, NME, with the support of an extensive above the line marketing campaign.The relaunched title, which goes on sale on 16 September, is the latest in a line of initiatives designed to strengthen the NME brand following the appointment of Conor McNicholas as editor last year.NME saw its… Continue reading IPC Relaunches NME With Above The Line Campaign
Announcing its first half financial results today (see Aegis Posts Improving Revenues In ‘Patchy’ Conditions), the global media network Aegis Group also gave an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger… Continue reading US And Asia-Pacific Media Markets Outperform Europe, Says Aegis
The vexing question of how publishers can make money online will be the hot topic at Beyond the Printed World, a conference to be held in Rome next month. The event, organised by the media technology association Ifra, the World Association of Newspapers (WAN) and the International Federation of the Periodical Press (FIPP), will feature… Continue reading Global Publishers To Examine New Online Strategies
European mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology. Real-time billing systems are… Continue reading European Mobile Operators Struggle With New Services
Aegis Group, the global media and advertising network, has reported revenues up by 7.8% in the first half of 2003, in what the group describes as ‘patchy’ market conditions. Pre-tax profits remained more or less flat at £30.9 million, up from £30.0 million in H1 2002. Aegis Media – which includes Carat, Vizeum, Posterscope and… Continue reading Aegis Posts Improving Revenues In ‘Patchy’ Conditions
Following an investigation of the bidding process, the European Commission is expected to register its disapproval at the way BSkyB was able to secure all four rights packages in the recent auction of live Premiership football matches. According to a report in The Observer, the commission will renew its ‘statement of objections’ if it finds… Continue reading EC Stance Threatens BSkyB Football Deal
BSkyB is believed to be planning a restructure of its pricing scheme in an attempt to increase the number of people buying its Sky Plus personal video recorder (PVR) service and to boost the company’s average revenue per user (APRU) figures. Reports suggest that sales of Sky Plus have so far been disappointing, with just… Continue reading BSkyB Looks To Boost Sky Plus PVR Sales
Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million. Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described… Continue reading TNS Holds Steady In Soft Markets
Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost. In the online poll, carried out in late-August, 39% of respondents said their demand for ad inventory had increased since the same point last year. A further 43% said it… Continue reading Advertising Demand Picks Up Stateside
