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BBC director general, Greg Dyke, has a called for Government intervention to prevent the collapse of ITV as a public service broadcaster and has given his support to the proposed Carlton and Granada merger.Dyke told delegates at this year’s Edinburgh Television Festival, said that the meltdown of the advertising market and increasing competition from multichannel… Continue reading Dyke Calls On Government To Strengthen ITV

Liberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following in the footsteps of MGM and Comcast (see Comcast Not In The Running For VUE). After conducting its own analysis of Vivendi Universal Entertainment’s (VUE) assets, Liberty concluded that the synergies offered are not sufficient… Continue reading Liberty Leaves VUE Auction As Shortlist Is Narrowed

Click through rates for email marketing campaigns are increasing, suggesting there maybe more life in the medium than previously believed, according to new research from DoubleClick.The digital marketing agency’s latest Ad Spend Report for the second quarter of 2003 shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in… Continue reading New Research Reveals Strength Of Email Marketing

Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns

WPP is still confident about growth prospects for 2004 despite a fall in revenues and profits in the first half of this year. The performance of the global communications group tends to reflect the state of the advertising economy as a whole.In its interim results issued today, WPP said that revenues in the six months… Continue reading WPP Undeterred By Profit Fall

The increasing power of satellite TV channels stemmed the continuing decline of terrestrial TV revenues in July, with total satellite revenues increasing 20.6% year on year.However, the increasing strength of satellite channels may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% year on year.The biggest year… Continue reading TV Market Round-Up July 2003

ITV’s joint managing directors have attacked the idea of splitting off their ad sales departments in response to wide-ranging proposals put forward by the former head of Channel Five, David Elstein.Writing in today’s Financial Times, Mick Desmond and Clive Jones, claim that contracting out advertising sales to two separate houses would involve “undoing much of… Continue reading ITV Chiefs Dismiss Ad Sales Proposal

US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3%.Also On MediaTel Insight Today…Ad Market Begins To ‘Climb… Continue reading MediaTelINSIGHT: US Television Revenues Nudge Up 2.1%

Carlton and Granada were seen in focus yesterday, down 0.43% and 0.72% respectively, as their proposed merger entered its final stage. The Competition Commission has sent its report on the deal to the Department Of Trade and Industry.Elsewhere, WPP was seen in the spotlight after a PR disaster saw the company included on the Burma… Continue reading Sharewatch: ITV Partners Fall Ahead Of Merger Decision

The Institute of Practitioners In Advertising (IPA) has relaunched its website, with a complete new look which is designed to improve access to key information.The new site, which has been developed by MediaTel Group, has a range of new features designed to increase usability. The single homepage has been replaced by 28 specially customised pages… Continue reading IPA Unveils Relaunched Website