BT announced yesterday that four out of five homes in the UK can now get ADSL broadband internet services. However, new figures from Point Topic show that Britain still trails many countries in terms of DSL penetration.Also On MediaTel Insight Today…Publicis Bullish As Profits Jump 18% In First HalfGlobal advertising network Publicis Groupe has posted… Continue reading MediaTelINSIGHT: UK Aims To Join The Broadband Elite
IPC has unveiled plans to overhaul its classified ad division with a £1 million investment in training and software across the group.The shake-up will mark a major evolution in IPC’s strategy, with all 130 staff receiving new training and equipment. The company believes the investment will help equip it for clients’ demands in the 21st… Continue reading IPC Invests £1 Million In Classified Overhaul
BSkyB was seen in focus yesterday, dipping 1.04% to close at 661˝p despite reports the satellite broadcaster is planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures (see BSkyB Restructures Pricing Scheme To Boost Sky Plus).SMG was… Continue reading Sharewatch: BSkyB Dips After News Of Price Plan Change
Aegis Group, the global media and advertising network, has reported revenues up by 7.8% in the first half of 2003, in what the group describes as ‘patchy’ market conditions. Pre-tax profits remained more or less flat at £30.9 million, up from £30.0 million in H1 2002.Aegis Media – which includes Carat, Vizeum, Posterscope and other… Continue reading Aegis Posts Improving Revenues In ‘Patchy’ Conditions
The celebrity magazine market has gone from strength to strength over recent months as readers go in search of the latest gossip on the lives of the rich and famous. With this in mind, Sarah Fisher, a publishing director at IPC Connect, examines the impact of new launches on the sector…The celebrity sector has seen… Continue reading NewsLine Column: Riding The Celebrity Wave
Almost two thirds of media industry professionals believe the existing research currencies have not done enough to incorporate online techniques, according to the latest poll from the MRG.The study of Media Research Group members shows that 63% think that not enough has been done by organisations such as ABC, BARB, NRS and RAJAR to investigate… Continue reading Research Currencies Need To Embrace Online Methods
Following an investigation of the bidding process, the European Commission is expected to register its disapproval at the way BSkyB was able to secure all four rights packages in the recent auction of live Premiership football matches.According to press reports, the commission will renew its ‘statement of objections’ if it finds that BSkyB was the… Continue reading EC Stance Threatens BSkyB Football Deal
The global media network Aegis Group today offered an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger performances in most of Asia-Pacific and continued weakness in Europe.Also On MediaTel Insight Today…European Mobile… Continue reading MediaTelINSIGHT: US And Asia Markets Outperform Europe
The Number’s high profile 118 118 campaign featuring two seventies-style long distance runners was the most written about ad in the UK national press last month, according to the latest Ads That Make News survey from Propeller Communications.The study shows that the ads, created by WCRS to publicise the new directory enquiries service, have clearly… Continue reading 118 118 Runners Finish First In Ads That Make News Survey
Chrysalis Radio has promoted Sarah Pomroy to the role of co-funding director with responsibility for leading a team dedicated to attracting advertisers to the group’s three analogue networks.Over the last few years the co-funding team has brought together a range of consumer brands and retailers and has worked on combining client spend to create tailored… Continue reading Chrysalis Radio Promotes Pomroy To Co-Funding Director
