More Industry News articles

Home networking is becoming an increasingly attractive option for tech-conscious families and Jupiter Research claims that the technology will be present in 27% of US households by 2008. It is estimated that there were almost 8 million home networks in existence at the end of last year, with a majority based on wired connectivity. However,… Continue reading Home Networks Coming Of Age, Says Jupiter

After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising

Week on week analysis of the media sector reveals a strong performance from the Wireless Group, which was seen up 10.74% after posting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the… Continue reading Sharewatch: Wireless Group Rises On Positive Results

Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million.Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described as… Continue reading TNS Holds Steady In Soft Markets

BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian… Continue reading Shepherd Appointed As Managing Director Of Sky Interactive

BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures.Reports suggest that sales of Sky Plus have so far been disappointing, with just 105,000 people buying the integrated video recorder and satellite receiver,… Continue reading BSkyB Restructures Pricing Scheme To Boost Sky Plus

The ITC has refused to censure Channel Five despite concerns over links between sponsorship and the content of its recent Dinner Doctors series.The programme was funded by Heinz and was created to show busy families how to make meal times more appetising using everyday ingredients. It included advice from a relationship expert and a chef… Continue reading ITC Clears Five Over Heinz Programme Sponsorship

The Telegraph is attempting to drive circulation with the launch of its annual short breaks promotion, which offers readers cut-price accommodation at more than 350 hotels across the country.The promotion began on Saturday with a special 24-page tabloid supplement listing the available hotels and discounts. Readers wishing to take part in the promotion must collect… Continue reading Telegraph Launches Short Breaks Promo To Boost Sales

Direct mail saw revenue grow by 3.4% year on year to £545.3 million in the three months to June, as advertisers continued to turn towards more targeted and cost effective forms of marketing.The latest research from the Direct Mail Information Service shows that the medium continues to flourish despite the difficult economic conditions, with the… Continue reading Direct Mail Posts Second Quarter Expenditure Increase

PHD Compass (Manchester) has secured the £2.5 million media planning and buying account for national window replacement company, Weatherseal, following a competitive pitch.The agency has been given a brief to develop press, radio, direct mail and potentially television campaigns, with the first burst of activity due to launch in October and the second burst scheduled… Continue reading PHD Compass Secures Major Account Win In Manchester