The latest ABC figures for the six months ending June 2003 revealed the increasing popularity of celebrity magazines; Heat and Now. Corresponding display ad revenues for the same period also confirmed the strength of the sector and there appears to be no limit to the inexorable growth of the public’s obsession with the lives of… Continue reading Feature: Emap Turns Up The Heat On Celebrity Stalwarts
A US federal court yesterday moved to block controversial new media ownership rules put forward by the Federal Commissions Commission (FCC). Under current rules, media firms are allowed to reach up to 35% of the national television audience through local TV station ownership. In June, the FCC’s commissioners voted 3-2 in favour of raising the… Continue reading Court Delays New FCC Ownership Rules
Granada Enterprises has secured MB Games to sponsor its new ITV1 series, Celebrities Under Pressure.The new weekly show will run for six weeks from Saturday 13 September and will be hosted by Melanie Sykes. It is the latest in a long line of celebrity focused entertainment shows on ITV1 and will see celebrities living with… Continue reading Granada Secures MB Games To Sponsor Celebrity Show
E-commerce companies now spend an average of £1.58 million on direct mail, which is benefiting from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Society (DMIS).The study shows that total advertising budgets in the sector averaged £9.8 million, with just over half of the 87 companies surveyed… Continue reading Direct Mail Increases Share Of Below The Line Spend
Emap is expanding its digital radio portfolio with the launch of Mojo as its seventh national service on the Freeview platform.The station will launch later this month to coincide with the tenth anniversary of Emap’s Mojo magazine, which targets upmarket 25 to 44 year-old readers with a mix of the most influential music from past… Continue reading Emap Rolls Out Mojo Radio On Freeview Platform
IPC is launching another one shot publication off the back of its weekly entertainment magazine for women, Chat.The Chat Autumn Special is on sale for seven weeks and features a mix of real life stories, puzzles and quirky humour. The magazine, which has a coverprice of £1.50, also contains eight pages on hair and diet,… Continue reading IPC Extends Chat Spin-Off Range With New Title
Media Planning Group’s interactive arm, Media Contacts, has appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns.The agreement will see Dynamic Logic utilise its AdIndex tracking system to assess the effectiveness of campaigns for clients including Intel, Orange, Airbus and Expedia.The system provides advertisers with metrics beyond click-through rates… Continue reading MPG Appoints Dynamic Logic To Evaluate Online Campaigns
Even in times of economic uncertainty, young people are enthusiastic shoppers and therefore remain a prime market for advertisers, judging from a new survey by Harris Interactive. The YouthPulse study analysed the income, spending and savings habits of young Americans in the 8-21 age range, the so-called Generation Y. It deduced that while the economic… Continue reading Generation Y Looks To Carry On Spending
The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…Advertisers Switching Back To Spot TVThere there are encouraging signs of growth in the spot TV market with spending up… Continue reading MediaTelINSIGHT: Mobile Phone Sales Climb Again
The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest. The research firm said that sales were encouraging in all markets with total shipments up by 2% on the first quarter (see Record… Continue reading Mobile Phone Sales Climb Again
