BSkyB was seen in the spotlight ahead of today’s expected decision over the Premier League’s football rights package. It is understood that the satellite broadcaster is offering a lump sum for the bulk of rights, which is thought to include separate offers for individual packages and a substantial bid for the entire bundle based on… Continue reading Sharewatch: BSkyB Falls Ahead Of Football Rights Decision
Radio station operator and production company, UBC Media, said that it has managed to boost commercial airtime revenues in June and July, after taking ‘remedial action’ earlier in the year.In June, UBC said that airtime sales for the first two months of its financial year were below expectations. The group then took ‘swift remedial action’… Continue reading UBC Sees Radio Revenue Turnaround After Weak Start
Opus has secured Toyota Avensis as the new sponsor of Classic FM’s Smooth Classics At Seven, in an innovative deal that includes an hour of commercial-free broadcasting on the station.The media partnership is worth in excess of £300,000 and includes full on air and online sponsorship. For the first time Classic FM listeners will also… Continue reading Opus Secures Toyota For Ad Free Hour On Classic FM
Internet advertising is becoming increasingly popular amoungst FMCG brands and Britvic has announced plans to increase its investment in new media with an extensive campaign to promote its Tango softdrink online.The campaign is based around an on-pack promotion, developed in association with PlayStation 2, which offers consumers the chance to win PlayStation 2 products on… Continue reading Britvic Turns To The Internet For Tango Advertising
AOL has secured an agreement with RealNetworks to provide its broadband members with video content from the latest series of Pop Idol, in a bid to boost uptake of its high-speed internet service.AOL will be the only broadband service provider to offer its subscribers Pop Idol video content free of charge, when the popular television… Continue reading AOL Hopes To Boost Broadband With Pop Idol
Following an extensive bidding process, the satellite broadcaster BSkyB has secured exclusive live television rights to Premiership football for a further three years in separate deals totalling £1.024 billion. The free to air highlights package has been awarded to the BBC for £105 million, paving the way for the return of Match Of The Day… Continue reading BSkyB And BBC Big Winners In Premiership Bidding Contest
Rupert Howell, the former founding partner of HHCL & Partners, is to become president of McCann-Erickson’s Europe, Middle East and Africa group and chairman of the UK and Ireland group.The appointment ends weeks of speculation and will see Howell take a place on the McCann-Erickson Worldwide board. He replaces Ben Langdon who was ousted from… Continue reading Howell To Head Up McCann-Erickson Europe
US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues rose, the number of advertising pages was more or less flat during the month, down 0.2% at 14,696. In the year to date, ad revenues rose by… Continue reading US Magazine Ad Revenues Climb 8% In July
Reed Elsevier today reported a 3% increase in pre-tax profits for the first half of 2003 and expressed confidence that full year revenue growth targets will be reached.The Anglo-Dutch publisher outperformed analysts’ expectations and the market as a whole partly as a result of a 4% rise in revenues at the science and medical unit,… Continue reading Reed On Target As Profits Rise In H1
The number of mobile users worldwide will surpass two billion by 2007, although the growth rate between now and then will slow almost to a standstill, according to projections from InStat/MDR. This ‘catastrophic slowdown’ comes as penetration in western Europe approaches 83.6% in 2007 – a virtual saturation point in the market. As a result,… Continue reading Western European Mobile Market Will Hit Saturation By 2007
