WPP was seen under pressure yesterday, inching up 0.13% despite broader market optimism. The group is expected to announce a fall in profits for the first half of 2003 when it issues its interim results this week (see WPP Puts Faith In The Future).Elsewhere, Carlton fell 0.55% despite the bullish market. Investors continue to consider… Continue reading Sharewatch: WPP Falters Ahead Of Results
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%. In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54… Continue reading Financial Probe Impacts On Hollinger Profits
As broadcast media channels turn up the volume of premium rate SMS promotions, Nick Wiggin, mobile marketing specialist at WhoHow, argues that most consumers are savvy enough to know what’s going on with text promotions, while short sighted media owners risk suffering long term negative association with their brand from those consumers that do not… Continue reading NewsLine Column: Premium Rate SMS – Risk vs Reward
Support for the BBC’s public funding system has received a boost after just 17% of consumers said they wouldn’t object to seeing advertising on the Corporation’s channels, according to the latest research from Key Note.The study shows that women are slightly more opposed to an advertising friendly BBC than men, while just 9% of the… Continue reading Consumers Switch Off To Ads On BBC Channels
The Independent Television Commission has refused to censure an ad for Fosters larger, despite receiving complaints from 184 viewers.The ad featured camcorder footage of ‘Big Doug’ doing a bungee jump over a river. He then gets his head bitten off by a crocodile, leaving his headless body and arms waving above the river.The image is… Continue reading ITC Refuses To Censure Controversial Bungee Jump Ad
The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading US Media And Communications On Target For Good Recovery
Future Publishing has appointed Jacquie Duckworth as advertising director for its London-based magazines, following the creation of separate directorial roles for its London and Bath offices.Duckworth previously worked as an advertising director at Emap Esprit and has also held a succession of senior advertising roles at IPC Media, John Brown Citrus Publishing, Cube3 Publishing, Cedar… Continue reading Future Publishing Appoints New Ad Director
US newspaper advertising revenues increased by 1.6% to $11.1 billion in the second quarter of 2003, according to preliminary estimates from the Newspaper Association of America (NAA). This represents the fourth consecutive quarter of growth. National advertising spending rose by 12.8% to $2.1 billion with significant gains from telecommunications, factory automotive and coupon marketing. Retail… Continue reading Big Quarter For National Advertising As Newspaper Revenues Rise Again
Granada Enterprises has secured Burton’s Wagon Wheels as the six-figure sponsor of ITV1’s football preview show, On The Ball, for the second year running.The deal, which launched last weekend to coincide with the start of the new Premiership football season, includes full broadcast sponsorship of the Saturday lunchtime show fronted by Gaby Logan, as well… Continue reading Wagon Wheels Keep On Rolling With ITV’s On The Ball
European cinema box office revenue will reach â‚Ź7.4 billion by 2007, a 29.8% rise on 2002’s â‚Ź5.7 billion, according to an upcoming report from Screen Digest. By 2005, cinema admissions in the European Union countries will have reached one billion, up from 910 million in 2002. Separate figures from Dodona Research show that admissions across… Continue reading European Cinema Box Office To Take €7.4bn By 2007
