The Telegraph Group has secured HSBC Bank as the exclusive six-figure sponsor of its new business sections.The deal will see the global bank sponsor five full colour special reports in the Your Business section of the Daily Telegraph on Mondays. Each report will be themed and will incorporated features and advice from HSBC and independent… Continue reading Telegraph Banks On HSBC To Sponsor Business Sections
Mobile marketing agency, Aerodeon, has launched a pan-European ad campaign following its recent global expansion.In France, the group will be launching its first consumer on-pack SMS campaign for Ballantine’s Original Character Whisky. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance… Continue reading Aerodeon Launches Pan-European Ad Campaign
Mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology.Real-time billing systems are particularly difficult… Continue reading Mobile Operators Struggle With New Services
Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty.According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the deal… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant
BT announced yesterday that four out of five homes in the UK can now get ADSL broadband internet services. However, new figures from Point Topic show that Britain still trails many countries in terms of DSL penetration.Also On MediaTel Insight Today…Publicis Bullish As Profits Jump 18% In First HalfGlobal advertising network Publicis Groupe has posted… Continue reading MediaTelINSIGHT: UK Aims To Join The Broadband Elite
IPC has unveiled plans to overhaul its classified ad division with a £1 million investment in training and software across the group.The shake-up will mark a major evolution in IPC’s strategy, with all 130 staff receiving new training and equipment. The company believes the investment will help equip it for clients’ demands in the 21st… Continue reading IPC Invests £1 Million In Classified Overhaul
BSkyB was seen in focus yesterday, dipping 1.04% to close at 661˝p despite reports the satellite broadcaster is planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures (see BSkyB Restructures Pricing Scheme To Boost Sky Plus).SMG was… Continue reading Sharewatch: BSkyB Dips After News Of Price Plan Change
Aegis Group, the global media and advertising network, has reported revenues up by 7.8% in the first half of 2003, in what the group describes as ‘patchy’ market conditions. Pre-tax profits remained more or less flat at £30.9 million, up from £30.0 million in H1 2002.Aegis Media – which includes Carat, Vizeum, Posterscope and other… Continue reading Aegis Posts Improving Revenues In ‘Patchy’ Conditions
The celebrity magazine market has gone from strength to strength over recent months as readers go in search of the latest gossip on the lives of the rich and famous. With this in mind, Sarah Fisher, a publishing director at IPC Connect, examines the impact of new launches on the sector…The celebrity sector has seen… Continue reading NewsLine Column: Riding The Celebrity Wave
Almost two thirds of media industry professionals believe the existing research currencies have not done enough to incorporate online techniques, according to the latest poll from the MRG.The study of Media Research Group members shows that 63% think that not enough has been done by organisations such as ABC, BARB, NRS and RAJAR to investigate… Continue reading Research Currencies Need To Embrace Online Methods
