More Industry News articles

WPP is expected to announce a fall in profits for the first half of 2003, when it issues interim results this week, but there is growing confidence that the advertising industry is emerging from recession. According to a report in The Observer, WPP’s chief executive Martin Sorrell does not foresee any recovery until late-2004 but… Continue reading WPP Puts Faith In The Future

The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading US Media And Communications On Target For Good Recovery

Emap Advertising has secured Nokia as a major client for its recently launched youth-targeted sales package, OneNation.The deal will see the new Nokia 3300 music phone promoted across Emap’s Kiss, Smash Hits, Friday Night Kiss and Big City Network, enabling the brand to target radio listeners under the age of 35 on a national scale.Nokia… Continue reading Emap Secures Nokia For OneNation Ad Push

US newspaper advertising revenues increased by 1.6% to $11.1 billion in the second quarter of 2003, according to preliminary estimates from the Newspaper Association of America (NAA). This represents the fourth consecutive quarter of growth. National advertising spending rose by 12.8% to $2.1 billion with significant gains from telecommunications, factory automotive and coupon marketing. Retail… Continue reading Big Quarter For National Advertising As Newspaper Revenues Rise Again

FHM is to return to TV advertising this autumn with a six-figure campaign designed to strengthen its position in the men’s lifestyle magazine market.The campaign, created by NMI, will focus on the magazine’s successful High Street Honeys competition to find Britain’s 100 sexiest undiscovered women and turn one of them into a coverstar.The promotion, which… Continue reading FHM Returns To TV Advertising With Six Figure Campaign

European cinema box office revenue will reach â‚Ź7.4 billion by 2007, a 29.8% rise on 2002’s â‚Ź5.7 billion, according to an upcoming report from Screen Digest. By 2005, cinema admissions in the European Union countries will have reached one billion, up from 910 million in 2002. Separate figures from Dodona Research show that admissions across… Continue reading European Cinema Box Office To Take €7.4bn By 2007

Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits

The Independent Television Commission has refused to censure an ad for Fosters larger, despite receiving complaints from 184 viewers.The ad featured camcorder footage of ‘Big Doug’ doing a bungee jump over a river. He then gets his head bitten off by a crocodile, leaving his headless body and arms waving above the river.The image is… Continue reading ITC Refuses To Censure Controversial Bungee Jump Ad

Future Publishing has appointed Jacquie Duckworth as advertising director for its London-based magazines, following the creation of separate directorial roles for its London and Bath offices.Duckworth previously worked as an advertising director at Emap Esprit and has also held a succession of senior advertising roles at IPC Media, John Brown Citrus Publishing, Cube3 Publishing, Cedar… Continue reading Future Publishing Appoints New Ad Director

The level of new business moving through UK media and advertising agencies fell by 22.4% in the first six months of 2003, in a further indication that activity remains somewhat subdued in the media market. The latest data shows that when UK-only business is examined, new pitches were down 24.3%.Also On MediaTel Insight Today…IP/DSL Set… Continue reading MediaTel Insight: Agency Business Activity Falls 22% In H1