The Direct Marketing Association (DMA) has launched a revised Code of Practice to reflect the growth of new marketing channels such as email, SMS and interactive TV.The expanded code comes into force in September and is designed to reflect new developments such as the Data Protection Act 1998 and the Distance Selling Regulations 2000, which… Continue reading DMA Launches Revised Code Of Practice For Marketers
Things are certainly starting to firm up in the US, particular after the whopping upfront season, which has just closed around 15% higher than last year’s commitments. The upfront spend has exceeded pretty much everyone’s expectations and this will have a positive effect on the confidence of the industry. Aegis Group says that the advertising… Continue reading INSIGHTanalysis: Media Healthcheck – May 2003
WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports. Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn (see Market Downturn Takes Toll On Cordiant). The company… Continue reading Sorrell Indicates Interest In Cordiant
Almost 5 million viewers tuned into Channel 4 on Friday for the first of this year’s Big Brother evictions.Audiences for the programme, which saw twenty year-old nursery assistant Anouska become the first to get voted off the reality TV gameshow, averaged 4.9 million between 10pm and 10.30pm, securing an impressive 24.3% share of viewing for… Continue reading Big Brother Eviction Draws Almost 5 Million Viewers
Until now, mobile messaging has not had the impact in the Western Hemisphere that it has in other markets but texting is becoming increasingly popular and by 2007, IDC estimates that US subscriber revenues from SMS and IM will grow to around $1.9 billion for each service. Asia and Europe continue to lead the way… Continue reading America Wakes Up To The Text Phenomenon
Viacom Brand Solutions has secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms.The four-week long campaign, which begins later this month, will encourage viewers to visit Nickelodeon’s website to enter a special Freekee Soda competition for the chance to become a TV presenter.The on-air promotion… Continue reading New Britvic Campaign Puts The Fizz In Nickelodeon
Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users
WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports.Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn. The company has debts estimated at more than £200 million… Continue reading Sorrell Indicates Interest In Cordiant
Cordiant remained in focus last week, following news at least three interested parties including WPP group and Publicis were interested in making a bid for the troubled advertising group. Analysts expect a debt for equity swap, after the company was valued at just £21 million last week. The stock was seen down 4.35%.Elsewhere, Maiden was… Continue reading Sharewatch: Cordiant Falls As Vultures Begin To Circle
The ITC has upheld complaints against an episode of Channel 4’s teenage drama series, As If, for promoting Pizza Hut within its storyline.The episode featured a character getting a job at Pizza Hut and appearing on numerous occasions throughout the programme wearing a uniform, driving a moped and carrying pizza boxes all heavily branded with… Continue reading ITC Raps Channel 4’s As If Over Product Placement
