Carlton is to promote NTL’s telephone and internet services with a range of specially targeted regional ads.The campaign, which will launch later this month, is designed to reach residential customers outside NTL Home’s fibre optic cable network. The agreement will see Carlton tailor the scheduling of the campaign by sub-region as well as by region.… Continue reading Carlton Secures NTL For Regional Ad Campaign
Emap is stepping up the pressure on its main rivals in the teenage magazine sector by relaunching Bliss with a new design and added features.The refreshed title will be unveiled next month with the support of an extensive trade promotion. It will appear as a special fashioned themed issue with a covermounted “beach babe” kit… Continue reading Emap Steps Up Competition With Re-Launched Bliss
Month on month analysis of the latest ABC figures revealed a mixed picture of newspaper circulation, as consumers turned their back on newspapers following the climax of the conflict in Iraq.Last month’s big story was the Daily Mirror, which experienced the biggest actual increase in circulation, which added 36,429 following a substantial decline last month.… Continue reading ABC National Newspaper Round-Up – May 2003
Ailing advertising group, Cordiant Communications, is to make another disposal of its non-core assets in an attempt to lighten the load of a £200 million debt burden, ahead of a likely sale of the group. It is to sell its 77.3% stake in German advertising and marketing company, Scholz & Friends, to management and Electra… Continue reading Cordiant Offloads Scholz As WPP Moves In
Future Publishing is launching the UK’s first consumer, news-stand mobile phone gaming magazine in response to the growing popularity of mobile gaming.The new title, Mobile Gamer, will launch later this month with a cover price of £3.95. It will contain 100 pages of features, reviews and special codes to access four mobile phone game demos.The… Continue reading Future Launches First Mobile Gaming Magazine
Satellite is now making significant inroads in the United States and new figures indicate that cable’s domination of the multichannel market could be soon be a thing of the past. The Television Bureau of Advertising (TVB) reports that national ADS penetration reached 17.0% in May 2003, up from 15.1% at the same time last year.… Continue reading Satellite Making Its Mark In America
ITV2 achieved its highest ever monthly audience share in May to become the second most popular non-terrestrial channel behind Sky One.The latest data shows that ITV2 took a 2.16% share of all viewing in multi-channel homes last month, overtaking E4, UK Gold and the recently launched BBC3 to cement its position as one of the… Continue reading ITV2 Turns Up Heat On Competition During May
Carlton and Granada have reportedly proposed directly linking advertising rates with audience figures in an attempt to save their planned £2.7 billion merger. According to reports in The Times, the offer is part of a final round of trading between the ITV companies and the Competition Commission in a last ditch attempt to gain approval… Continue reading ITV May Link Advertising Rates To Audience Figures
ITV has enlisted the help of Rivals Digital Media to provide new content and fresh design features for its relaunched football website.The new site will support the broadcaster’s football coverage and will provide sponsors and advertisers with another channel through which to reach consumers. It will include information on the Premiership and the Champions League… Continue reading ITV Joins With Rivals To Relaunch Football Website
Conditions in the first five months of this year have led Don Cruickshank, chairman of SMG, to be cautious about the remainder of the media group’s year, according to the company’s AGM today. Cruickshank told the meeting that a recovery which began in the second half of last year, began to stall in the early… Continue reading SMG Sees No Material Advertising Recovery Until 2004
