AOL has teamed up with Channel 4 to provide its users access to live feeds from the Big Brother house, in an attempt to increase the popularity of its broadband product.The internet service provider is offering its members round the clock video and audio streams, on-demand diary room footage and the latest news from the… Continue reading AOL Uses Big Brother To Boost Broadband
The Direct Marketing Association (DMA) has launched a revised Code of Practice to reflect the growth of new marketing channels such as email, SMS and interactive TV.The expanded code comes into force in September and is designed to reflect new developments such as the Data Protection Act 1998 and the Distance Selling Regulations 2000, which… Continue reading DMA Launches Revised Code Of Practice For Marketers
The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results while the latest forecasts from the Advertising Association predict that the radio sector will outperform the overall display advertising market throughout this year.Also On MediaTel Insight Today…Internet Helps To Drive Offline Sales, Says… Continue reading MediaTel Insight: Smaller Radio Groups Lead The Way
The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA. The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns. The system is yet to launch, but questions… Continue reading OAA Unveils New Poster Reporting System
Emap Advertising and Mediaedge:cia have created a cross-media advertising campaign to promote the release of UIP’s new film, 2Fast2Furious.The deal, thought to be worth around £250,000, will span a range of Emap’s magazine, radio and internet brands for a three month period.Emap’s Max Power will be at the centre of the promotion and June’s issue… Continue reading Emap Gets Fast And Furious For New UIP Film
The strong relationship between online and offline sales is demonstrated by a survey which shows that over half of the visitors accessing product information on manufacturers’ websites plan to purchase the item within a week from one source or another. Retailers were initially reluctant to evaluate their internet investment (see Online Retailers Are Blinkered When… Continue reading Internet Helps To Drive Offline Sales, Says Report
US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter
Daily Mail & General Trust was seen in focus yesterday, with shares rising 0.17% after beating expectations with a 19% rise in interim profits. However, the group, which publishes the national Daily Mail and Evening Standard in London, dampened hopes of an advertising recovery (see Advertising Revenue Remains Virtually Flat At DMGT).Maiden was also in… Continue reading Sharewatch: DMGT Boosted Following Positive Results
Newcastle-based independent radio group, Forever Broadcasting, says it has made significant progress toward profitability since the start of the year, with record revenues and audiences in the first half. Forever’s revenue growth came entirely from local advertising, which during the period accounted for over 90% of turnover. The Tower FM and Peak FM stations were… Continue reading Forever Broadcasting Moves Towards Profitability
The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results. Scottish Radio Holdings (SRH) and Chrysalis have both reported better trading figures than the major operators of GWR Group, EMAP and Capital Radio. SRH saw its first half advertising revenues rise by 5.3%,… Continue reading INSIGHTanalysis: Smaller Radio Groups Outperform Major Operators
