Maiden Outdoor is launching a new flexible network of large format backlit poster sites, which will offer advertisers the opportunity to hand pick individual prime London locations.The new format will offer agency planners and buyers with the opportunity to decide exactly which panels will achieve maximum visibility for their clients’ brands. The new package has… Continue reading Maiden Launches Targeted Ad Network
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research.Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest sector… Continue reading Light At The End Of The Tunnel For UK Advertising?
Aegis Group, the global communications network, is to withdraw funding from US internet marketing firm NewworldIQ and is set to write off millions of dollars in investment. NWIQ was acquired by eVerger, a joint venture between Aegis and Warburg Pincus, at the peak of the dotcom boom but business has proved lacklustre and the decision… Continue reading Aegis To Write Down Investment In Dotcom Marketers
The BBC is relaunching its interactive television services with improved functionality, in attempt to make them more accessible to digital viewers.The improved BBCi service is intended to simplify the interactive experience by providing viewers with a single point of entry for all interactive TV programmes and information services regardless of platform.A range of video content… Continue reading BBC Revamps Interactive Services For Digital Generation
Cordiant Communications has made clear that it aims to find an industry partner rather than undergo thorough restructuring that would enable it to continue as a standalone company. The troubled advertising group said in a statement yesterday that discussions with clients were at an ‘advanced stage’ and there was consensus over the need to find… Continue reading Cordiant Committed To Buyout Strategy
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research. Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest… Continue reading INSIGHTanalysis: UK Media And Advertising Outlook
The Daily Telegraph and Classic FM have joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express.The deal will see the two media owners work together for the first time to promote American Express’s current ‘Long Live Dreams’ campaign across a range of media including radio,… Continue reading Telegraph Teams With Classic FM For Amex Promotion
The media tycoon who had vowed to extricate Germany’s largest television broadcaster from the ashes of the Kirch empire has admitted defeat and withdrawn his offer. KirchMedia said today that it had abandoned plans to sell ProSiebenSat1 to the US investor Haim Saban. This comes less than three months after a €2 billion deal was… Continue reading Kirch TV Deal Hits The Rocks
Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel. The latest international benchmarking survey shows that continued rivalry between service and network providers – such as BT, Freeserve, AOL and Telewest –… Continue reading UK Consumers Pay Less For Broadband
The Government is planning to crack down on alcohol advertising with a public education campaign specifically designed to combat the growing problems posed by alco-pops and other products targeted at younger drinkers.The new public education programme, which will from part of the forthcoming National Health Strategy, follows the drawn-out battle against the advertising of tobacco,… Continue reading Government Considers Clampdown On Alcohol Advertising
