New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum.Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline, but… Continue reading Government Unclear On Uses For Analogue TV Spectrum
Advertisers have welcomed the extension of Competition Commission’s inquiry into the proposed merger of Carlton and Granada as a sign that their concerns over the creation of a single ITV sales house are being addressed.Trade and Industry Secretary, Patricia Hewitt, yesterday announced that the deadline for the Commission to report on the planned £2.6 billion… Continue reading Advertisers Welcome Delay On ITV Merger Judgement
Digital advertising solutions group, DoubleClick, has partnered with AOL to launch a major research project into consumer attitudes to spam, as part of a series of initiatives to tackle the growing problem of junk email.The research is designed to give legitimate marketers a better understanding of how to further differentiate their email communications from spam.… Continue reading DoubleClick Teams With AOL For Spam Crackdown
European pay-per-click search network, Espotting, has been acquired by US marketing group FindWhat.com for £97 million.The agreement will see Espotting’s stockholders will receive approximately 8.1 million shares of FindWhat.com common stock and around £16 million in cash. It is understood that Espotting’s co-founders, Daniel and David Ishag, will receive a windfall in excess of £20… Continue reading Espotting Merges With US Firm In £97 Million Deal
Granada has announced that Home Pride is to extend its sponsorship package with ITV1, after research revealed the success of the £3.5 million deal it signed last month.The company, which currently sponsors The Bill, Trisha and the British Soap Awards, will add This Morning and the National TV Awards to its portfolio from the Autumn.The… Continue reading Granada Cleans Up As Home Pride Extends ITV Sponsorship
WPP is now in exclusive and advanced negotiations to buy ailing advertising group, Cordiant Communications, the two companies announced last night.The news follows speculation that WPP was being outflanked by Maurice Levy’s Publicis Group. The French advertising giant recently struck a deal with Cerberus Capital Management, the US fund that already holds a significant amount… Continue reading WPP In Exclusive Negotiations To Buy Cordiant
Universal McCann’s head of advertising forecasting Robert Coen has slightly downgraded his US and global advertising growth predictions for 2003 in the latest edition of his Insider’s Report.Also On MediaTel Insight Today…Research Shows Worldwide DSL GrowthThe global DSL market continues to prosper with latest figures showing that the number of lines increased by over 15%… Continue reading MediaTel Insight: Coen Pulls Down 2003 Ad Forecasts
Troubled advertising group Cordiant remained in focus yesterday on reports that WPP may form an alliance with Active Value to usurp an offer for the group from Publicis and Cerberus Capital Management. Cordiant‘s stock was seen stable at 4.75p, after being suspended yesterday morning pending clarification of the group’s financial situation (see Cordiant Shares Suspended… Continue reading Sharewatch: WPP Rises On Revised Cordiant Bid
BT is merging its Openworld high-speed internet service into a new joint venture with Yahoo!The move, which comes as BT pledges to put broadband at centre of its strategy, will see the creation of a new endeavour called BT Yahoo! Broadband. The co-branded service will give BT Openworld users access to a range of Yahoo!… Continue reading BT Merges Openworld Into New Yahoo! Venture
MTV is launching a global ad campaign across its 16 channels in a bid to increase its brand impact in the increasingly crowded music television market.The campaign, which launches later this month, will be made up of a montage of three second clips from MTV’s network of world-wide channels.The branding initiative has been entitled Exquisite… Continue reading MTV Launches Global Ad Campaign Across 16 Channels
