IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million.Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said that… Continue reading Advertising Revenue Remains Virtually Flat At DMGT
UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA). Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the… Continue reading UK Outdoor Revenues Jump 17% In First Quarter
The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings. The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European… Continue reading Broadband Heralds Growth In European Internet Use
Until now most of us would have scoffed at the mention of the Government’s plans to switch off the analogue TV signal by the proposed 2006/2010 deadline. However, the surprise success of Freeview has given the digital revolution new momentum and as uptake gathers pace it looks possible that the digital doubters might be proved… Continue reading Feature: Flipping The Digital Switch
Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA
The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA.The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns (see OAA Working Towards Ad Verification System).The system is… Continue reading OAA Unveils New Poster Reporting System
Cordiant has taken action to ease its debt burden by reaching a deal to sell 70% of its Australian business for £25 million. The Communications Group (TCG) which includes the George Patterson Bates agency will be owned 55% by funds advised by Pacific Equity Partners, with management taking a 15% stake. Cordiant will retain the… Continue reading Cordiant Completes Sale Of Australian Assets
Online marketing campaigns with sponsorship elements outperform traditional online marketing campaigns, according to new research from online analysis group, Dynamic Logic.According to the survey, based in over 750 campaigns, consumers are increasingly able to connect sponsorship with the appropriate brand, and those connections have a positive influence on brand favorability.The research reveals that online sponsorship… Continue reading Research Reveals Importance Of Online Sponsorship
