The personal video recorder (PVR) may be the next killer application for BSkyB’s digital satellite service, with the current free trials to be followed by a marketing push towards Christmas.Speaking at a Merrill Lynch-hosted TMT conference this week, Sky’s chief executive, Tony Ball, outlined some of the company’s forthcoming plans. PVRs look set to figure… Continue reading PVRs Could Be The Next Killer Application For BSkyB
Mobile marketing could reach new heights over the coming year, with research revealing that most consumers are aware of photo messaging applications and are willing to pay for them.According to Cambridge University’s latest Mobinet Study, more than 80% of mobile phone users, from 15 different European countries, showed awareness of mobile messaging services, with a… Continue reading Study Suggests Mobile Marketing Could Hit New Highs
Consumers across Europe are increasingly purchasing products of all types in order to reflect their aspiration to lead a cool lifestyle, according to new research from independent market analyst, Datamonitor.The report claims that the desire to achieve coolness through consumerism runs across people of different ages and social categories and is not simply confined to… Continue reading Survey Reveals The Rise Of Cool Consumerism
Telewest is expanding its interactive offering with the launch of a range of new services designed to improve the viewing experience for some of this summer’s biggest TV events, including Wimbledon and Big Brother.BBC viewers will be able to use a range of enhanced television and interactive services associated with specific BBC events, including Wimbledon,… Continue reading Telewest Goes Interactive For Summer TV Events
The advertising downturn’s nadir looks to have passed, having hit in Q4 2002, according to Morgan Stanley. Media analysts at the broker say that they have become increasingly convinced that the worst is now over, with signs of stability seen in Q1 2003 persisting. The US remains stronger than Europe, with advertising growth of around… Continue reading Advertising Nadir Has Passed, Says Morgan Stanley
With its well publicised financial crisis consigned to history, NTL is in the best position to challenge the major players as the UK portal battle heats up. That is according to new analysis from Forrester Research.Also On MediaTel Insight Today…US Broadcast TV Sees Flat Revenues In Q1US broadcast television revenues showed no year on year… Continue reading MediaTel Insight: NTL Making Headway In UK Portal Market
With its well publicised financial crisis consigned to history, NTL is in the best position to challenge the major players as the UK portal battle heats up. That is according to new analysis from Forrester Research. The research claims that the UK internet access market imitates the US in having the same top three portals.… Continue reading NTL Making Headway In UK Portal Market
Newspapers need to deliver a whole new range of services to advertisers if they are to provide real value for money. That is the recommendation of a new publication from the World Association of Newspapers (WAN). In the current era, return on investment (ROI) has acquired special significance in the media world and publishers are… Continue reading Offer Your Advertisers New Services, Publishers Told
The ASA has dismissed a raft of complaints against a Government-backed gun amnesty campaign, which featured the graphic image of a child with a gunshot wound to the forehead.Thirteen complainants objected that the ‘Get Guns Off The Streets’ campaign, which appeared in a range of national newspapers, was offensive and unduly distressing, especially to those… Continue reading ASA Refuses To Blast Graphic Gun Amnesty Ad
US broadcast television revenues showed no year on year growth in the first quarter, according to a Television Bureau of Advertising (TVB) analysis of TNS Media Intelligence/CMR data. Given that last year’s Q1 contained a boost to spend from the Olympics and political campaigning, the lack of growth is to be expected. The one exception… Continue reading US Broadcast TV Sees Flat Revenues In Q1
