The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers
Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA
Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March (see Maiden Losses Increase In Difficult 2002). This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the… Continue reading Maiden Revenues Jump 24% In Q1, Visibility Limited
Until now most of us would have scoffed at the mention of the Government’s plans to switch off the analogue TV signal by the proposed 2006/2010 deadline. However, the surprise success of Freeview has given the digital revolution new momentum and as uptake gathers pace it looks possible that the digital doubters might be proved… Continue reading Feature: Flipping The Digital Switch
The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA.The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns (see OAA Working Towards Ad Verification System).The system is… Continue reading OAA Unveils New Poster Reporting System
MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines
The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April
Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search
Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR.Also On MediaTel Insight Today…Aegis Sees North America Ad Recovery, But Variable EuropeThere is continued recovery in the North American advertising market, whilst Europe remains variable, according… Continue reading MediaTel Insight: Handset Market Shows Signs Of Growth
There is continued recovery in the North American advertising market, whilst Europe remains variable, according to Aegis Group chairman, Lord Sharman. Speaking at the advertising network’s AGM this morning, he said that the first fourth months of the year have seen a continuation of the ‘patchy but gradual’ recovery experienced in the latter part of… Continue reading Aegis Sees North America Ad Recovery, But Variable Europe
