Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search
The decline in the US business information technology market continued during April with advertising page volumes down by 21.3% year on year, according to new figures from United Business Media (UBM). The fall has been partly attributed to the fact that weekly magazines published just four times in April 2003 instead of five times in… Continue reading Hi-Tech Business Publishing Market Contracts Further
Microsoft has ditched its 23% stake in UK cable operator Telewest Communications, indicating that the UK cable and interactive TV sector is not as attractive a market as it once was. The holding has been taken up by US telecommunications group IDT for $5 million in cash (£3 million). In July 2000, Microsoft paid for… Continue reading Microsoft Offloads 23% Telewest Stake At Heavy Loss
Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR.Also On MediaTel Insight Today…Aegis Sees North America Ad Recovery, But Variable EuropeThere is continued recovery in the North American advertising market, whilst Europe remains variable, according… Continue reading MediaTel Insight: Handset Market Shows Signs Of Growth
Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR. The new study, Wireless Handset Components – The Rapidly Evolving Mix, reports the trends and technology in mobile handsets, assessing the implications for semiconductor manufacturers. In-Stat/MDR… Continue reading Handset Market Shows ‘Signs Of Returning Growth’
Profits at UK media group EMAP rose by 16% in the year to March 2003, up from £151 million to £175 million. This exceeds predictions of 13% growth made by analysts at Lehman Brothers (see Heat Boosts EMAP Consumer Ad Revenues, Says Lehman). The disposal of EMAP USA in August 2001 (see Petersen Sale Closes… Continue reading EMAP Earmarks £23m For New Product Launches, Results In Line
The ASA has ordered Channel 4 to withdraw a series of ads for the second series of Six Feet Under, after ruling they were likely to cause serious offence.The watchdog received nine complaints about the posters, which featured two corpses and appeared to advertise embalming fluid. One depicted a man’s naked torso and face, while… Continue reading ASA Forces Channel 4 To Ditch Six Feet Under Ads
Capital Radio was seen in focus yesterday, up 9.66% amid speculation that the Guardian Media Group may be preparing a take-over bid for the company (see GMG Looks To Expand Radio Interests With Capital Bid). GMG is thought to be keen to expand its radio operations following its accusation of Jazz FM last year.Elsewhere, Cordiant… Continue reading Sharewatch: Capital Rises On GMG Take-over Speculation
Capital Gold is planning to launch a six-figure brand advertising campaign across black cabs in central London to build awareness of the station in the capital.The campaign, which will run for six months from June, follows a logo change at the station and a repositioning of the product to appeal to a younger 35 to… Continue reading Capital Gold London Launches Taxi Ad Campaign
Profits at UK media group Emap rose by 16% in the year to March 2003, up from £151 million to £175 million. This exceeds predictions of 13% growth made by analysts at Lehman Brothers.The disposal of Emap USA in August 2001 caused total group revenues to fall by 6% to £967 million; excluding the discontinued… Continue reading Emap Earmarks £23m For New Launches, Results In Line
