More Industry News articles

The deadlock over the Government’s plans to relax the media ownership regulations could be eased after influential Labour peer, Lord Puttnam, put forward a compromise to impose a special public interest test on large media groups wanting to buy Five. In their current form, proposals in the Communications Bill, which is now at its committee… Continue reading Puttnam Plan Could End Media Ownership Deadlock

Newspapers need to deliver a whole new range of services to advertisers if they are to provide real value for money. That is the recommendation of a new publication from the World Association of Newspapers (WAN). In the current era, return on investment (ROI) has acquired special significance in the media world and publishers are… Continue reading Offer Your Advertisers New Services, Publishers Told

Viacom Brand Solutions has secured watch-maker Raymond Weil to sponsor VH1’s Diva Duets week of programming.The deal will see Raymond Weil branding appear on-air, online, in press and on special point of sale promotional materials throughout the week dedicated to some of the world’s most famous singers.Special credits featuring the watch-maker will run around the… Continue reading Viacom Brand Solutions Calls Time On VH1 Sponsorship

The BBC is stepping up competition against its commercial rivals and is strengtheing its marketing strategy in the nations and regions with the appointment of a new senior strategic marketer.The shake-up is intended to achieve a “step change” in the impact of the BBC’s marketing activity in all parts of the UK by strengthening campaigns… Continue reading BBC Steps Up Marketing In Nations And Regions

BSkyB is considering plans to expand its in house advertising unit to make cut price commercials for outside clients, in a bid to lure more brands to TV.According to reports in the Financial Times, managing director of Sky networks, Dawn Airey, wants BSkyB to target companies that regard television advertising as too costly to pursue.… Continue reading Sky Considers Plans To Enter Ad Production Market

ITV’s first major venture into interactive television has proved a success with over 1 million viewers voting for I’m A Celebrity – Get Me Out Of Here via interactive applications.The interactive vote generated £110,000 for charity and follows a successful run for the reality TV show, which attracted an average of 12.3 million viewers during… Continue reading Interactive Vote Proves A Success For I’m A Celebrity

Viacom Outdoor has secured Carling to launch a network of giant plasma screen billboards across ten key tube stations on the London Underground.The new electronic poster formats will be the first of their kind to be installed on the London Underground network and will screen a series of different Carling ads throughout the day.Situated in… Continue reading Viacom Secures Carling For New Plasma Ad Screens

The Mobile Data Association (MDA) has unveiled a common code of practice for premium rate SMS services that use short codes from mobile networks.The new code, which attempts to enhance the clarity of short codes, is the product of a year-long consultation with UK mobile operators, 02, Orange, T-mobile and Vodafone as well as industry… Continue reading MDA Announces Common Short Codes For Mobiles

The full scale roll-out of digital cinema installations could begin as early as next year, according to new analysis from Screen Digest. At present, only 160 screens worldwide have high-end digital cinema presentation capability, equivalent to just one-eighth of one per cent of total first-run cinemas. However, initial screenings have proved popular, with a recent… Continue reading Digital Advertising Kickstarts Cinematic Revolution

Real Radio Yorkshire is to broadcast live from major cities along GNER train routes, as part of a sponsorship deal designed to raise awareness of the rail operator’s services.The sponsorship will see the station’s breakfast show broadcast live from Glasgow, Edinburgh, Newcastle, Cambridge and London for a week from 23 June. Each day the breakfast… Continue reading Real Radio Gets On Track With GNER Sponsorship