Emap has today announced the proposed acquisition of Excelsior, the French publisher, in a deal worth €90 million.Excelsior owns a number of consumer magazines, which fall into the categories of science and knowledge, women’s fashion and men’s lifestyle. Emap will also take a 70% share in Excelsior Publicite Interdeco, which carries out advertising sales for… Continue reading Emap Raises Profile With French Acquisition
Mirror Group Newspapers is launching a pilot issue of a combined magazine and catalogue for the over 50s, entitled Time To.The debut issue will be mailed out to over 100,000 specially targeted readers from the company’s opt-in database. The magazine’s 24 pages will contain a combination of special offers, such as travel promotions and features… Continue reading Mirror Pilots New Magazine For The Over 50s
The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at the Royal Television Society Dinner in London.In his speech,… Continue reading Black Tidings For Advanced Television Sector
Cinema admissions for February dropped by 21% year on year to 15.03 million, which equates to an average of 3.76 million cinema visits a week, according to the latest official figures.The Cinema Advertising Association (CAA) claims that the dramatic year on year decline in overall admissions is due to February 2002 being the highest month… Continue reading Cinema Admissions Slip In February
The Times is launching a major ad campaign to promote its new weekly public sector supplement, Public Agenda, which will be unveiled next week.The new supplement, which has been created for people who work in public, education, health and non-profit organisations, includes a mixture of news, comment and analysis. The Times claims the supplement is… Continue reading The Times To Promote New Public Sector Supplement
MSN is launching a £1 million, cross-platform marketing campaign to promote its instant messaging service.The integrated campaign, which covers press, radio, online and PR initiatives, will target 16-34 year-olds, in an attempt to consolidate MSN’s position in the rapidly growing instant messaging market.The initial activity begins later this month and includes a series of week-long… Continue reading MSN Messenger Launches Seven Figure Ad Campaign
As the war enters its third week, marketers are becoming increasingly anxious to assess the impact it is having on business. This is a difficult task and the best advice seems to be to sit tight and see what happens in the short term. According to Jack Myers Report, upfronts were hot in the early… Continue reading Myers Sticks To Adspend Forecast Despite Uncertainty
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December.Also On MediaTel Insight Today…Murdoch To… Continue reading MediaTel Insight: European Digital Penetration To Reach 40%
Britons are more concerned about the cost of using mobile phones than is widely acknowledged and this could scupper the 3G aspirations of UK operators, according to a new report from The Work Foundation The iSociety Research product, MobileUK: Mobile Phones and Everyday Life found that mobiles are now an integral part of modern society… Continue reading The Public Is Too Prudent For 3G, Says Report
The ASA has upheld complaints against Letts Educational, which provides exam, study and revision guides, for an advertising campaign that appeared to encourage bullying.The campaign to promote an online GCSE curriculum quiz, comprised a series of promotional postcards, which stated either “I Am A Wimp” or “I Am A Big Wuss”. The postcards were distributed… Continue reading ASA Raps Letts Educational For Encouraging Bullying
