The Daily Telegraph and Vauxhall have struck an unusual two-way sponsorship deal that will allow each party to run marketing activity on the other’s platform.The deal will see the Daily Telegraph become a major sponsor of Vauxhall’s VX racing team, which is competing in the British Touring Car Championship due to be broadcast on ITV1.The… Continue reading Telegraph In Two Way Sponsorship Deal With Vauxhall
The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC).Also On MediaTel Insight Today…US Entertainment Spend To Pass $120bn By 2010, Says Informa US consumer expenditure on… Continue reading MediaTel Insight: EC Sees Weak Economic Growth In 2003
Viacom Outdoor has secured Adidas as the sponsor of the Canary Wharf travel interchange, in a deal designed to coincide with this year’s London Flora London Marathon.The deal, which was put together by Viacom Outdoor’s special projects team, will see the sports brand dominate the entire station for two weeks following this Sunday’s event, which… Continue reading Viacom Outdoor Pairs Adidas With Flora London Marathon
The ASA has dismissed complaints against a series of national press ads for the BBC’s new digital service, Freeview, which claimed that consumers could receive eight BBC channels for free.The decision not to uphold the complaints follows a preliminary ruling by the ASA earlier this year, which found the ad campaign in breech of its… Continue reading Freeview Escapes Censure In ASA Turnaround
Capital was seen in focus yesterday, up 4.40%, after high-profile DJ Chris Tarrant confirmed he has no plans to leave the station this year or in 2004. Analysts at Morgan Stanley estimate Tarrant’s breakfast show contributes 15% of total group revenues at the station (see Good News For Capital As Tarrant Plans To Stay).Elsewhere, WPP… Continue reading Sharewatch: Capital Rises As Tarrant Vows To Stay
Creativity and originality are more important than big marketing budgets when it comes to building strong brands, according to the latest research from the Chartered Institute of Marketing (CIM).The study, which was carried out in conjunction with The Brand Council, shows that companies that keep their brands fresh through intelligence, rather than big marketing budgets… Continue reading Cool Is Key To Building A Strong Brand
As the Communications Bill brings the self-regulation of broadcast advertising a step closer, James Papworth, ad marketing manager at IPC Prospector, examines the role that the Advertising Standards Authority plays in upholding the integrity of non-broadcast marketing.For many years, on and off, I’ve fancied a job at the Advertising Standards Authority. I’d heard plenty about… Continue reading NewsLine Column: Hooray For The ASA
New research from Leichtman Research Group finds that consumers in the US have yet to embrace digital video recorder (DVR) technology, with just 1% of cable and satellite subscribers owning a DVR. DVRs are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would… Continue reading US Viewers Turned Off To Digital Video Recorders, Finds Leichtman
Chrysalis Radio is to launch a five figure airtime and promotional campaign to raise awareness of Danish Bacon across its flagship Heart stations.The campaign, which will promote the brand’s ‘sizzle and taste’, will run across London’s Heart 106.2 and Heart 100.7 FM, with emphasis on weekend and breakfast scheduling.The nine week long promotional activity begins… Continue reading Chrysalis Launches Sizzling Danish Bacon Campaign
The ITC has taken a parting swipe at ITV’s increasingly “derivative” programming in its final annual report before handing over the regulation of the TV industry to Ofcom at the end of this year (see Ofcom To Be Fully Operational By December This Year).The TV watchdog uses it report to criticise the UK’s largest commercial… Continue reading TV Watchdog Blasts ITV In Annual Report
