The ASA has upheld complaints against Letts Educational, which provides exam, study and revision guides, for an advertising campaign that appeared to encourage bullying.The campaign to promote an online GCSE curriculum quiz, comprised a series of promotional postcards, which stated either “I Am A Wimp” or “I Am A Big Wuss”. The postcards were distributed… Continue reading ASA Raps Letts Educational For Encouraging Bullying
Emap has today announced the proposed acquisition of Excelsior, the French publisher, in a deal worth €90 million. Excelsior owns a number of consumer magazines, which fall into the categories of science and knowledge, women’s fashion and men’s lifestyle. Emap will also take a 70% share in Excelsior Publicite Interdeco, which carries out advertising sales… Continue reading Emap Raises Profile With French Acquisition
Granada was seen in focus yesterday after a positive note from Investec, which advised clients to build positions on war-related weakness. Investec claims only a “small amount” of advertising has been pulled because of the war in Iraq. The stock was seen up 5.26%.However, Granada’s chief executive, Charles Allen, had little to smile about after… Continue reading Sharewatch: Granada Rises On Positive Forecasts
IPC Media is to launch a cross-magazine ad campaign to promote McDonald’s New Tastes Menu across titles including Now, Essentials and Woman.The deal, which was negotiated by Starcom Motive, is one of a number of cross-media ad arrangements secured by IPC (see IPC Secures Seven-Month Ad Deal For Home Interest Titles) since its acquisition by… Continue reading IPC Secures McDonald’s For Cross Title Ad Campaign
The BBC is to ask the Independent Television Commission to force BSkyB to guarantee it the top two slots on its electronic programming guide, following the breakdown of talks between the two broadcasters (see BBC And BSkyB Set To Take Digital Disagreement To ITC).The BBC’s decision not to renew its digital encryption deal with BSkyB… Continue reading BBC Appeals To TV Regulator To Resolve BSkyB Dispute
Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report’s Media Brand Track survey.The study, which surveyed across 42 US entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of Viewers Likely To Pay Attention To Ads
The proposed £2.6 billion merger of Carlton Communications and Granada may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times.The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals, which empower the body to attach detailed conditions to mergers and… Continue reading ‘Remedies’ May Be Attached To ITV Merger
Digital marketing company, ValueClick, has secured the ad sales contract for web-to-phone text message provider, Fonetastic, in a deal designed to offer advertisers greater access to the online youth market.The deal will see ValueClick manage third party sales of Fonetastic’s database of 2.2 million mobile phone users and its portfolio of youth-focussed websites, which includes… Continue reading ValueClick Deal Offers Access To Online Youth Market
ITV has denied reports that it is planning to abandon the Saturday night football highlights programme that it poached from the BBC for £183 million.The UK’s largest commercial broadcaster clinched the three-year deal for The Premiership back in July 2000. However, the show failed to attract a significant following in its early evening slot and… Continue reading ITV Denies Plans To Boot The Premiership
The UK TMT sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s RTS Dinner in London.Also On MediaTel Insight Today…NTL Counts The Cost… Continue reading MediaTel Insight: Black Tidings For Advanced TV Sector
